audience

14 Ways to Increase Your Facebook Page Engagement

Engagement on Facebook with your target audience is a tricky thing to coordinate but if you can get people to interact with your account, you will have the opportunity to create positive relationships with your followers. Starting up a Facebook page might be easy but with the falling organic reach and engagement from business accounts, actually […]

GETTING CREATIVE: Different Content Types for Facebook Posts

Changing the way that you post is a good thing for your followers as they get to view content in different ways.

Tips for Cross Promoting

Cross-promotion is about creating unique, platform-specific messages for your posts. When you cross-promote your content on social media it increases the reach and chances of being seen by more audiences.

Are you delivering the right message to your audience? 

One of marketing’s golden rules is ensuring your message is relevant to your customers.
To do this, you need to know where they are at in the buyer journey.

The value of authenticity

Authenticity is about being who you are. It’s about being real, being genuine and reliable. Not a fake or a copy.

Social fatigue: when social media becomes tiring

Could you be giving your audience social fatigue syndrome?

OfficeWork’s #TrolleyGate – An Important Lesson In Social Media Marketing

Our favourite supplier of pens, notebooks and paper shredders taught me a valuable lesson about social media marketing over the past week. OfficeWorks, Australia’s leading office supply chain, found itself caught in the middle of what I am now dubbing #TrolleyGate, where customer Andrew Mitchell posted a creative narrative to the chain’s Facebook page conveying […]

Social Media Snapshot Australia – May 2015

How much of all the time spent using social platforms actually presents the highest reach and engagement?