branding

Social Media and Business; Are Your Brand Objectives Aligned?

If: ‘Is my what aligned?’ and ‘What the hell are objectives anyway?!’ were your first thoughts, don’t worry.

What is user-generated content and how can brands use it

With organic reach declining, brands are quickly catching onto user-generated content as part of their social media strategy!

Your Ultimate Guide to Smart and Successful Business Branding

Building a great brand doesn’t happen overnight.

How to Create an Effective Social Media Manual

The best way to maintain consistency in content and style across multiple social media platforms is to have a social media manual or ‘style guide’ in place.

Reviews, tweets, Instagram posts: why customers are the new marketers

With 70% of consumers trusting reviews over sales spiel, user-generated content is a powerful tool. Sophie Turton explains how it can build your brand