brands

The value of authenticity

Authenticity is about being who you are. It’s about being real, being genuine and reliable. Not a fake or a copy.

Instagram Stories and what it means for WA brands

If Instagram can make its new ‘Stories’ feature work in harmony with its existing offering, it’ll be one of the platform’s most successful updates so far, particularly for brands.

Decoding the success of challenger brands

Identifying human behaviours and discovering opportunities can help move a brand from underdog to favourite

Brands should embrace consumer choice and preference

But the same technological revolution that has seen the rise of CRM is also changing consumers, and it’s doing it in ways that could put them beyond the reach of CRM as we know it.

The On Demand Consumer

Just like the friends you share this #hashtaghappy world we now live in, you are engaging in a model of on-demand content consumption that is typical of the customer archetype of 2015.