There is a clear difference between follow and no-follow links and over the years Google has tried to encourage website owners to use do follow links sparingly. You even get plugins for WordPress which automatically make your links no-follow. So, what’s the difference between do follow and no follow links?
What The New ‘No Follow’ Link Trends Mean For PR Pros
A simple definition of link building in 2015 is that it is the art of getting other websites to link to your website to improve your rankings in Google.
If you want to outrank your competitors on Google, building links from other websites is just as important now as it was 10 years ago. However the way we obtain them couldn’t have changed more.