Mark Sweney

Snapchat’s UK ad revenue set to overtake Twitter’s next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181m

‘Parents killed it’: why Facebook is losing its teenage users

This year more than 3 million under-25s in the UK and US are expected to leave the site

Unilever threat ‘is #MeToo moment for digital advertising’

Former UK boss of ad giant says anti-digital platform sentiment ‘has stepped up a gear’

Google and Facebook ‘will lose millions in ads over extremism fears’

Advertisers will pull or pause campaigns amid backlash over ads appearing next to inappropriate content, says Group M

Publishers call for rethink of proposed changes to online privacy laws

Warning that new regulations will give Google, Apple and Facebook too much control of advertising and personal data

Music industry goes to war with YouTube

Record labels are angry about the relatively small fees the platform pays for music videos compared with streaming services

Google ad controversy: what the row is all about

What is programmatic advertising, how does it work and why did big brands appear next to inappropriate material? We explain

Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaigns

Junk food billboards, posters and digital ads targeting kids face ban

Advertising watchdog launches consultation to limit where adverts which promote products high in fat, salt and sugar to children can be shown

Martin Sorrell on newspaper digital ad slowdown: ‘paywalls are the way to go’

WPP chief says publishers cannot rely solely on digital advertising, adding that his marketing services group is re-evaluating its spend on Google and Facebook

Load more +