Marketing & PR

Monetising millennials: what the corporate world thinks it knows about young people

At Sydney’s Millennial 20/20 conference the wifi password is SmashedAvo and the attitude is predatory infantilisation

Things that rhyme with MailChimp: the most confusing ad campaign of 2017 so far

The email marketing company has launched FailChips, SnailPrimp and NailChamps – and even persuaded Dev Hynes to release a song as VeilHymn

How small business owners fell out of love with deal websites

The sector was worth £6bn in 2011 but has taken a downturn in recent years. Entrepreneurs are now looking elsewhere to find loyal customers

Why context is everything for brands

Understanding customers underpins every marketing strategy, but brands spend too little time identifying the right target context for their message

How brands can break into Snapchat

From taking risks to offering exclusive content, here’s how marketers can tap into one of the fastest-growing social platforms

Data, technology and creativity in marketing: 10 things we learned

We round up the best insights and tips from a recent webchat on the impact of technology on marketing

Daniel Craig stars in Heineken campaign ahead of new James Bond film

007 teams up with new female side-kick in $100m global ad campaign that launches on TV and in cinemas on Tuesday

Reviews, tweets, Instagram posts: why customers are the new marketers

With 70% of consumers trusting reviews over sales spiel, user-generated content is a powerful tool. Sophie Turton explains how it can build your brand

Brands and social media: what consumers think

Steve Sponder on the findings of his agency’s research into social media, which reveals consumers are put off by too many updates

Why online video is the future of content marketing

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential

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