Regional publishers are shrugging off slumping print sales by embracing social media, data and diverse business models
Media & Tech Network
Regional publishers: how do those that remain survive?
Inspired by the techniques used by online dating sites, Saberr’s formula uses analytics to tell whether a team will succeed or fail
Understanding customers underpins every marketing strategy, but brands spend too little time identifying the right target context for their message
It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing.
From taking risks to offering exclusive content, here’s how marketers can tap into one of the fastest-growing social platforms
We round up the best insights and tips from a recent webchat on the impact of technology on marketing
Marketing firms often have to wait months before larger clients pay for their work – and such bad practice is on the increase. So how can marketers stand up to this form of financial bullying?
Steve Sponder on the findings of his agency’s research into social media, which reveals consumers are put off by too many updates
Companies must address crucial issues around ownership and security if they are to capitalise on the benefits of a connected future