Media & Tech Network

Regional publishers: how do those that remain survive?

Regional publishers are shrugging off slumping print sales by embracing social media, data and diverse business models

Forget Myers-Briggs, algorithms can better predict team chemistry

Inspired by the techniques used by online dating sites, Saberr’s formula uses analytics to tell whether a team will succeed or fail

Why context is everything for brands

Understanding customers underpins every marketing strategy, but brands spend too little time identifying the right target context for their message

Five things great brands will do differently on social media in 2016

It’s easy to be distracted by the latest shiny innovations, but a focus on quality content and media planning are key for successful social media marketing.

How brands can break into Snapchat

From taking risks to offering exclusive content, here’s how marketers can tap into one of the fastest-growing social platforms

Data, technology and creativity in marketing: 10 things we learned

We round up the best insights and tips from a recent webchat on the impact of technology on marketing

Marketing agencies call for fair payment terms

Marketing firms often have to wait months before larger clients pay for their work – and such bad practice is on the increase. So how can marketers stand up to this form of financial bullying?

Brands and social media: what consumers think

Steve Sponder on the findings of his agency’s research into social media, which reveals consumers are put off by too many updates

Internet of things: businesses must overcome data and privacy hurdles

Companies must address crucial issues around ownership and security if they are to capitalise on the benefits of a connected future