officeworks

OfficeWork’s #TrolleyGate – An Important Lesson In Social Media Marketing

Our favourite supplier of pens, notebooks and paper shredders taught me a valuable lesson about social media marketing over the past week. OfficeWorks, Australia’s leading office supply chain, found itself caught in the middle of what I am now dubbing #TrolleyGate, where customer Andrew Mitchell posted a creative narrative to the chain’s Facebook page conveying […]