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Training & Workshops // 2019 Masterclass Schedule

SMPerth // 11th December 2018

It’s time to get your learn on!

Social Media Perth is the city’s largest community for the social media minded: a “knowledge economy” for digital empowerment through education, online resources and networking.

Led by social media strategist Meg Coffey, Social Media Perth delivers workshops every year, attended by marketers and non-marketers alike, looking at real-world and industry specific application of digital trends.

All training sessions are held at the Alex Hotel Perth and include barista coffee, delicious morning tea and an opportunity to network. We keep the groups small so there is plenty of opportunity to ask questions and interact with other guests; relax and have some fun while we learn in a laid back environment!

If there’s a topic we haven’t covered, or if you’d like some one-on-one training, get in touch and we’ll see what we can do!

Don’t forget, all #SMPerth Members get 10% off workshops and webinars!

 

February

FACEBOOK ESSENTIALS // WEBINAR // Friday February 1 from 930am
Are you doing the best you can with Facebook? Let’s take a deep dive and ensure you are following best practices. We’ll ensure you’ve optimised your page and understand which metrics are most important.

Tickets from $85+gst

View Details // Register >

 

UNDERSTANDING FACEBOOK ADVERTISING // Wednesday February 6 from 9am
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game. Every attendee will also receive a 35+ page resource-packed workbook.

Tickets from $210+gst

View Details // Register >

 

SOCIAL MEDIA FOR BUSINESS // Thursday February 12 from 8.30am
Everything you need to know about every need-to-know social media platform. Get off the back foot and step up your business’s digital marketing game on Facebook, Twitter, Instagram and LinkedIn.

Our masterclass will lead you out of the social media wilderness and enable you to navigate the social marketing landscape with confidence. Every attendee will also receive a resource packed workbook.

Tickets from $185+gst

View Details // Register here >

 

INSTAGRAM MARKETING – HASHTAGS, CONTENT & GROWTH // Thursday February 26 from 9am
Instagram is about so much more than posting a pretty photo – if you’re not using Instagram for marketing you’re missing out! Let us guide you through the key concepts, from re-grams to hashtags, creating community engagement and how to increase your presence; maximizing your ROI.

This is a beginner-intermediate level course, ideal if you’ve gotten started with Instagram and are ready to learn more. Every attendee will also receive a resource packed workbook.

Tickets from $175+gst

View Details // Register here >

 

March

INFLUENCER OUTREACH // WEBINAR // Tuesday March 5 from 930am
Everybody wants to be one, and everybody wants to work with one – Learn how social media influencers can fit into your marketing strategy and familiarise yourself with the tools to ensure your understanding towards this modern form of advertising. Learn how to spot a fake and ensure you get the biggest bang for your buck.

Tickets from $85+gst

View Details // Register >

 

DEVELOPING A SOCIAL MEDIA STRATEGY // WEBINAR // Friday March 15 from 930am
It’s not as simple as just throwing up a post – but you already knew that. We’ll teach you how to construct an effective plan that will help you reach your objectives and ensure you are getting ROI for your efforts.

Tickets from $85+gst

View Details // Register >

 

UNDERSTANDING FACEBOOK ADVERTISING // Thursday March 21 from 9am
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game. Every attendee will also receive a resource packed 35+ page workbook.

Tickets from $210+gst

View Details // Register >

 

FACEBOOK ESSENTIALS // WEBINAR // Tuesday March 26 from 930am
Are you doing the best you can with Facebook? Let’s take a deep dive and ensure you are following best practices. We’ll ensure you’ve optimised your page and understand which metrics are most important.

Tickets from $85+gst

View Details // Register >

 

April

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday April 4 from 9am
Not sure how to get your ideas off the ground? Who your target audience is? Feeling confused and overwhelmed? Let us teach you the secret to creating a consistent digital strategy and how to curate successful content which will maximize your efforts.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch. Every attendee will also receive a resource packed workbook.

Tickets from $175+gst

View Details // Register >

 

GOOGLE & SEO ESSENTIALS // WEBINAR // Tuesday April 9 from 930am
Let’s make sure you have the basics covered and understand the power of search engine optimisation. We’ll go through the basics of SEO and Google My Business to ensure you can be found online.

Tickets from $85+gst

View Details // Register >

 

INSTAGRAM MARKETING – HASHTAGS, CONTENT & GROWTH // Thursday April 11 from 9am
Instagram is about so much more than posting a pretty photo – if you’re not using Instagram for marketing you’re missing out! Let us guide you through the key concepts, from re-grams to hashtags, creating community engagement and how to increase your presence; maximizing your ROI.

This is a beginner-intermediate level course, ideal if you’ve gotten started with Instagram and are ready to learn more. Every attendee will also receive a resource packed workbook.

Tickets from $175+gst

View Details // Register here >

 

FACEBOOK ESSENTIALS // WEBINAR // Tuesday April 16 from 930am
Are you doing the best you can with Facebook? Let’s take a deep dive and ensure you are following best practices. We’ll ensure you’ve optimised your page and understand which metrics are most important.

Tickets from $85+gst

View Details // Register >

 

INFLUENCER OUTREACH // WEBINAR // Thursday April 18 from 930am
Everybody wants to be one, and everybody wants to work with one – Learn how social media influencers can fit into your marketing strategy and familiarise yourself with the tools to ensure your understanding towards this modern form of advertising. Learn how to spot a fake and ensure you get the biggest bang for your buck.

Tickets from $85+gst

View Details // Register >

 

May

SOCIAL MEDIA CRISIS & REPUTATION MANAGEMENT // WEBINAR // Friday May 3 from 930am
West Australians rely on reviews more than any other state – how do you look when they search online? Are you prepared for when it all goes wrong? Let’s take a look at the fundamentals of social media crisis management and give you the tips to ensure you maintain a positive online reputation.

Tickets from $85+gst

View Details // Register >

 

DEVELOPING A SOCIAL MEDIA STRATEGY // WEBINAR // Thursday May 9 from 930am
It’s not as simple as just throwing up a post – but you already knew that. We’ll teach you how to construct an effective plan that will help you reach your objectives and ensure you are getting ROI for your efforts.

Tickets from $85+gst

View Details // Register >

 

UNDERSTANDING FACEBOOK ADVERTISING // Tuesday May 14 from 9am
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game. Every attendee will also receive a resource packed 35+ page workbook.

Tickets from $210+gst

View Details // Register >

 

SOCIAL MEDIA FOR BUSINESS // Thursday May 30 from 8.30am

Everything you need to know about every need-to-know social media platform. Get off the back foot and step up your business’s digital marketing game on Facebook, Twitter, Instagram and LinkedIn.

Our masterclass will lead you out of the social media wilderness and enable you to navigate the social marketing landscape with confidence. Every attendee will also receive a resource packed workbook.

Tickets from $185+gst

TICKETS ON SALE SOON

 

June

DEVELOPING A SOCIAL MEDIA STRATEGY // WEBINAR // Friday June 7 from 930am
It’s not as simple as just throwing up a post – but you already knew that. We’ll teach you how to construct an effective plan that will help you reach your objectives and ensure you are getting ROI for your efforts.

Tickets from $85+gst

TICKETS ON SALE SOON

 

STATE OF SOCIAL // Tuesday June 25 from 10am
Step off the social media and digital marketing merry-go-round and get your bearings with a day of social and digital enlightenment and entertaining at Australia’s most unconferencey conference.

At a time when the marketing landscape is changing faster than Facebook’s algorithms, State of Social 2019 is a solid rock of knowledge towering from the rolling sea of social and digital innovation.

View Details // Register >

 

July

UNDERSTANDING FACEBOOK ADVERTISING // Thursday July 11 from 9am
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game. Every attendee will also receive a resource packed 35+ page workbook.

Tickets from $210+gst

TICKETS ON SALE SOON

 

August

INSTAGRAM MARKETING – HASHTAGS, CONTENT & GROWTH // Thursday August 29 from 9am
Instagram is about so much more than posting a pretty photo – if you’re not using Instagram for marketing you’re missing out! Let us guide you through the key concepts, from re-grams to hashtags, creating community engagement and how to increase your presence; maximizing your ROI.

This is a beginner-intermediate level course, ideal if you’ve gotten started with Instagram and are ready to learn more. Every attendee will also receive a resource packed workbook.

Tickets from $175+gst

TICKETS ON SALE SOON

 

September

 

October

UNDERSTANDING FACEBOOK ADVERTISING // Tuesday October 31 from 9am
You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your game. Every attendee will also receive a resource packed 35+ page workbook.

Tickets from $210+gst

TICKETS ON SALE SOON

 

November

CONTENT MARKETING – CREATION, CURATION & STRATEGIES // Thursday November 28 from 9am
Not sure how to get your ideas off the ground? Who your target audience is? Feeling confused and overwhelmed? Let us teach you the secret to creating a consistent digital strategy and how to curate successful content which will maximize your efforts.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch. Every attendee will also receive a resource packed workbook.

Tickets from $175+gst

TICKETS ON SALE SOON

 

December

If there’s a topic we haven’t covered, or if you’d like some one-on-one training, get in touch and we’ll see what we can do!

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