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Training & Workshops // 2017 Masterclass Schedule

SMPerth // 16th January 2017
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Social Media Perth is the city’s largest community for the social media minded: a “knowledge economy” for digital empowerment through education, online resources and networking.

Led by social media strategist Meg Coffey, Social Media Perth delivers workshops every year, attended by marketers and non-marketers alike, looking at real-world and industry specific application of digital trends.

All training sessions include morning tea and an opportunity to network. Limited spaces are available for our workshops, so book early or risk disappointment!

June

[Masterclass] Content, Content, Content – Creation, Curation & Strategies
Welcome to the wonderful world of content creation and curation: let us equip you with the knowledge and skills to ensure you see maximum return on your efforts.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

When: Thursday, 29 June 2017 
9.00 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $145+BF; General – $165+BF

REGISTER HERE

 

July

[Masterclass] Facebook Marketing: Insights into the Mighty Beast
Sounds foundations are key to long term success. This course explores crucial, technical elements of the platform to ensure you leave with a firm understanding of Facebook Insights.

This is an intermediate level course ideal for those with an operational business page looking to get hands-on with some of the more complex aspects of the platform.

The session will look at:

  • Business basics
  • Understanding analytics
  • Content strategy
  • Facebook offers and competitions
  • Integrating third party apps
  • An introduction to Facebook advertising

When: Thursday, 27 July 2017
8:30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $145+BF; General – $165+BF

REGISTER HERE

 

August

[Masterclass] Understanding Facebook Advertising
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results?

Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.

The session will look at:

  • Facebook Local
  • Running a Campaign in Ads Manager
  • Understanding the Objectives
  • Demographic, Behaviour & Interest Targeting
  • Creating Custom & Lookalike Audiences
  • Overview of Analytics & Key Metrics
  • Tips & Tricks

This is a beginner-intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more. Every attendee will also receive a resource packed 35+ page workbook and access to our online resource centre.

When: Wednesday 23 August 2017 
8.30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $185+BF; General – $210+BF

REGISTER HERE

[Masterclass] Social Media – Connecting Businesses to the World
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more.

When: Thursday, 31 August
8:30 AM to 12:00 PM (AWST)

Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $165+BF; General – $185+BF

REGISTER HERE

 

September

[Masterclass] Content, Content, Content – Creation, Curation & Strategies
Welcome to the wonderful world of content creation and curation: let us equip you with the knowledge and skills to ensure you see maximum return on your efforts.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

When: Thursday, 28 September 2017 
9.00 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $145+BF; General – $165+BF

TICKETS AVAILABLE SOON

 

October

[Masterclass] Facebook Marketing: Insights into the Mighty Beast
Sounds foundations are key to long term success. This course explores crucial, technical elements of the platform to ensure you leave with a firm understanding of Facebook Insights.

This is an intermediate level course ideal for those with an operational business page looking to get hands-on with some of the more complex aspects of the platform.

When: Thursday, 4 October 2017
8:30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $145+BF; General – $165+BF

TICKETS AVAILABLE SOON

 

November

[Masterclass] Understanding Facebook Advertising
Do you understand where your advertising budget is going? Are you tired of pressing the blue button and not getting results? Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how.

This is a beginner-intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more. Every attendee will also receive a resource packed 35+ page workbook and access to our online resource centre.

When: Wednesday 22 November 2017 
8.30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $185+BF; General – $210+BF

TICKETS AVAILABLE SOON

[Masterclass] Social Media – Connecting Businesses to the World
Social media: broken down the nuts and bolts! We will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more.

When: Friday, 24 November 2017
8:30 AM to 12:00 PM (AWST)

Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: Earlybird – $165+BF; General – $185+BF

TICKETS AVAILABLE SOON

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