SMPerth Event Roundup // September 2016

Social Media Perth is the city’s largest community for the social media minded: a “knowledge economy” for digital empowerment through education, online resources and networking.

Led by Founder and social media strategist Meg Coffey, Social Media Perth also delivers 10 beginner-intermediate level workshops every year, attended by marketers and non-marketers alike, looking at real-world and industry specific application of digital trends.

All training sessions include morning tea and an opportunity to network. Limited spaces are available for the final workshops of the year, so book early or risk disappointment!


[Masterclass] Getting Started With Social Media
Social media: broken down the nuts and bolts! Social media strategist Meg Coffey will take you on a tour of Facebook, Twitter & Instagram and provide practical tips and tricks to increase your ROI in a resource poor environment.

This is a beginner-intermediate level course, ideal if you’ve dipped your toe in social waters and are ready to learn more.

The masterclass will look at:

  • Social and brand story
  • “The Basics”: Facebook, Instagram and Twitter
  • Innovation and trends
  • Hashtags and jargon
  • Content strategy and management
  • Understanding analytics
  • An introduction to advertising and remarketing

When: Thursday, 29 September 2016
8:30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: $170.12 – $190.62
Register Here


Facebook Marketing: Insights into the Might Beast
Sounds foundations are key to long term success. This course explores crucial, technical elements of the platform to ensure you leave with a firm understanding of Facebook Insights.

This is an intermediate level course ideal for those with an operational business page looking to get hands-on with some of the more complex aspects of the platform.

The session will look at:

  • Business basics
  • Understanding analytics
  • Content strategy
  • Facebook offers and competitions
  • Integrating third party apps
  • An introduction to Facebook advertising

When: Thursday, 13 October 2016
8:30 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: $149.62 – $170.12
Register Here

[Masterclass] Content, Content, Content – Creation, Curation & Strategies
Content is king, but context is Queen. So, are you making a difference, or just making noise?

Welcome to the wonderful world of content creation and curation: let us equip you with the knowledge and skills to ensure you see maximum return on your efforts.

This is an intermediate-advanced level masterclass, perfect if you have a basic understanding of digital marketing but are ready to take kick your content game up a notch.

This masterclass will examine:

  • Create versus Curate: what does it all mean?
  • User generated content: where to find it and what to do with it?
  • Understanding your brand personality and being consistent
  • The apps and tools we use and love
  • The content calendar
  • Content creation: time-saving tips and tricks
  • Measuring your effectiveness and reporting (ROI)

When: Thursday, 27 October 2016
9.00 AM to 12:00 PM (AWST)
Where: Alex Hotel – 50 James Street, Perth, WA 6000
Cost: $149.62 – $170.12
Register Here

Other Events

#SMPerth also hosts free networking events on the last Tuesday of each month (February through November), held at some of the city’s finest, up and coming venues.

These events provide an opportunity to meet and exchange ideas with other like-minded individuals, and seek out support from within Perth’s digital community.

With only three networking events remaining for 2016, now is the time to get involved and come along! #SMPerth’s September event is set for Tuesday, 27 September from 5:30-7:30 at Five Bar.

October networking is booked for Tuesday 25 October, and 29 November, with venues to be confirmed but rest assured, we’ll be seeing the year out with a bang!