Content Marketing Workshop

Stop groping around in the content marketing darkness. You’re going to end up grabbing something you really shouldn’t.

Instead, sign up for our Content Marketing: Creation, Curation & Strategies masterclass and gently feel your way into a content marketing strategy that actually works, with the right tools, apps and balance of content creation and curation.

Join us on 30th March at the Alex Hotel for our content marketing workshop.


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Create and curate content that converts.

So many ways to generate content. So many content creation and curation tools.

So, how do you formulate a content strategy that will maximise the return on your content marketing investment and minimise your workload? Join us on Tuesday 30th March at the Alex Hotel to find out.

Social media strategist and certified trainer Meg Coffey will deliver our Content Marketing: Creation, Curation & Strategies course – a masterclass in perfecting your content marketing and social media strategy.

The Content Marketing Course will examine:

  • Choose and use the right apps and tools
  • Define your brand personality and use it consistently
  • Create a realistic content calendar and save time
  • Understand when to create and when to curate
  • Harness the power of user-generated content
  • Measure your effectiveness and report on ROI


If you understand the basics of digital marketing and are ready to take it to the next level, this is the content marketing course for you. Marketing professionals, media personnel or small business owners who are looking for great ideas, tips and tricks about how to a create and maintain a great content strategy should look no further!


Barista coffee on arrival. Yep, this is not your average function. We will give you insider knowledge and practical advice to break into the ever-changing medium and grow your business on social media. A delicious morning tea with another round of barista coffee will be provided, giving you an opportunity to network with your peers and fellow classmates.

Every attendee will also receive a resource packed workbook.

Can’t make the in-person workshop? We also offer a content marketing course on-demand.


Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class. That’s why every session is limited to no more than 15 people: to ensure you’re able to tap directly into Meg’s know-how and apply your learnings to your social and digital marketing activities straight away.


“Great presenter who was very knowledgeable and had practical experience in the industry.”

“Well presented. Information was to the point and easy to understand. Course content covered broad range of topics and I have picked up a number of new social media tricks. Choice of venue was excellent. Freshly made coffee on arrival was a pleasant surprise.”

“The free discussion back and forth between all attendees, gave a unique insight into a lot of concepts and made the class and asking questions a lot more approachable.”

“Meg, you are a great speaker – engaging and fun! Also the content was a great reinforcement of what we all should be doing in the content space!”




Content Marketing Workshop