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To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.

DIGITAL MARKETING NEWS

State of Social is proud to announce it is the first Australian event to claim DICE (Diversity and Inclusion in Conference and Events) certification for their 2021 Conference, themed ‘Chaos’.

Australia’s brainiest marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. See you at State of Social '21?

Coupon marketing uses coupon codes, vouchers, offers and discounts to attract and retain consumers. It is a marketing strategy that plays directly into the customer's interest in saving money on purchases.

Real-time marketing is engaging with customers on social media in real, or near, real-time about current events, breaking news or trends.

TEMPLATES & DOWNLOADS

Whether you've been using Instagram for years, or you're new to the world of hashtags - it's never a bad time to complete an Instagram Content Audit. 

We've all been there: sitting around scratching our heads and twiddling our thumbs, trying desperately to come up with fresh ideas for Instagram content.

A social media audit lets you better discover your online presence and review the consistency of all social profiles. Has your business done an audit?

Why is content strategy audit so important? The heart of social media is content. Without quality content, social media has little appeal.

RESOURCES

Find out how to find the best Twitter hashtags which will help your tweets get seen by as many eyeballs ...

The direct message feature can add significant value to your business by engaging with the customers, reinforcing brand virtues, and ...

Pinterest followers are a valuable resource for any brand trying to grow online. How you go about increasing your following ...