As marketers, it is essential to monitor the growth of promising new social media channels. It makes apparent where your audience is spending their time and can help you decide where you need to dedicate your time.
Having already cemented itself as one of the world’s biggest social media platforms. Twitter celebrates its 15th anniversary on March 22.
Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.
While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.
Many businesses claim to care about their customer journey, but how many businesses actually take the time to experience that same customer journey themselves?
Why is content strategy audit so important? The heart of social media is content. Without quality content, social media has little appeal.
Our detailed Guide to Customer Personas will walk you through everything you need to better understand of the customers you should be looking for.
We've all been there: sitting around scratching our heads and twiddling our thumbs, trying desperately to come up with fresh ideas for Instagram content.
Instagram Guides might not be all that new, but if you haven’t started using the feature for your business, you ...
Understanding multi-touch attribution is something that new marketers and business owners often struggle with. But does it have to be ...