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To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.

There's no getting around it: social media is a visual experience. However, just because videos and images reign supreme on social, you shouldn't neglect text, especially your captions.

Find out how to find the best Twitter hashtags which will help your tweets get seen by as many eyeballs as possible.

The direct message feature can add significant value to your business by engaging with the customers, reinforcing brand virtues, and creating lifelong value with each message sent.

Guests joined us at Frisk Small Bar for a night with Perth's digital marketing industry and put a face to the connection you keep meaning to meet.

State of Social is proud to announce it is the first Australian event to claim DICE (Diversity and Inclusion in Conference and Events) certification for their 2021 Conference, themed ‘Chaos’.

Australia’s brainiest marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. See you at State of Social '21?

Instagram Reels strategy is the key to gaining traction in what is quickly becoming a crowded and competitive space on the social media platform.

Growth services may seem like a great shortcut for success on Instagram, but the dangers and cons far outweigh the pros.

If you have a physical location for your business, that customers are able to visit during specific hours of the day or night, then a Google My Business page is essential for your business.