Captions may feel like a bit of an afterthought, but they’re actually incredibly useful for adding context, driving sales, and engaging with your audience.

In response to the dramatic changes in consumer expectations and behaviour, Google has sought to revolutionise the foundations of analytics on a broad scale.

At some point, you are likely to encounter the worst creature of all – social media trolls.

While businesses understand the value of having a social media presence, are they using the right platform to achieve their marketing objectives?

We've all been there: sitting around scratching our heads and twiddling our thumbs, trying desperately to come up with fresh ideas for Instagram content.

If you’re struggling to find new ways to make meaningful connections with new and existing audiences, you should consider working with influencers.

To make the most of your YouTube content, we've made a list of 10 key metrics to track to improve your video performance.

Here are 6 easy image SEO tips to ensure your website images are improving and not hindering your website. Plus you may even drive extra traffic with them!

When Google ranks websites for local searches, it focuses on 3 key factors: relevance, distance, and prominence. Here are our top Local SEO tips >>

As part of our Social Media Dictionary blog series, we’ve made list of online terms, slang, words and acronyms to keep you up-to-date.