What You Need To Know About Facebook’s Branded Content Policy

Over the last two years, there has been a surge in the number of pages using Facebook’s Branded Content tool. Here’s what you need to know about the policy.

Things to Know // Running a Facebook Contest

If you’re running a Facebook contest, there are a few, actually a lot, of things you need to know. Just because it’s your page, it doesn’t mean you can make your own rules. Here are some key things you need to know about running a Facebook contest.

Does Social Media Influence Your SEO?

While having a social media account, or posting regularly doesn’t in itself help your organic rankings, there are signals sent from them which can influence what appears on the search results page.

ANALYTICS // Free Tools to Help Understand Your Social Media Audience

Because we know that running a business can be expensive, we’ve pulled together 10 free tools to help you understand your social media audience.

Spread the Word! 15 ways to promote your YouTube channel

When we think of social media tools best suited to grow a business we think of Facebook, right? Or perhaps, Instagram. But what about YouTube? That’s right, the video platform giant is not just a website to watch crazy cat videos or the newest remix of the Yodel Kid (Little Hank).When executed correctly YouTube can […]

How to Use Facebook Groups to Promote Your Business

Facebook groups are a great way to promote your business and find new clients. They’re also one of the last bastions of ad-free real estate on Facebook (despite some testing by Facebook of ads within group feeds last year).

What The New ‘No Follow’ Link Trends Mean For PR Pros

There is a clear difference between follow and no-follow links and over the years Google has tried to encourage website owners to use do follow links sparingly. You even get plugins for WordPress which automatically make your links no-follow. So, what’s the difference between do follow and no follow links?

Google Plus for Business: How to Put the Platform to Work For Your Brand

While Google Plus was once touted to be the next Facebook rival, it has long since become a platform that just doesn’t seem to engage users. But that doesn’t mean you should ignore Google Plus for Business when it comes to your building your brand and your business.

How to Create a Social Media Report and Explain It to Your Boss or Client

Let’s face it – not everyone understands some of the technical jargon around social media and digital marketing, so when you have to explain it to your boss or clients, it can be a challenge. Here are some key tips on how to create a social media report and explain it to your boss or client.

LinkedIn Profile Tips: 10 Ways to Keep Your Page Fresh

You may think you can create a LinkedIn profile and then forget about it. But if you want to make sure you keep your LinkedIn page fresh, and build good working relationships, you’ll want to make sure you stay active on it as a social media platform. Here are 10 ways you can keep your LinkedIn page fresh.

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