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Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.

Captions may feel like a bit of an afterthought, but they’re actually incredibly useful for adding context, driving sales, and engaging with your audience.

Instagram Live video gives brands an exciting new way to create an organic connection with their customers by delivering fast, immersive and fun content.

While you may consider yourself the world’s greatest social media manager or digital marketer, there are simply some things that automation software can do more effectively than humans.

Are you wondering how to create a TikTok? Well, you’re not alone. That’s why we’re here to walk you through every step for creating videos for the platform.

Been binging IGTV? Want to share your favourite videos? Don’t know how?

But maybe you’ve been using the platform for a while. And maybe you’re struggling to come up with interesting ways to maximise its potential. Again, don’t worry. We’ve got you covered.

Brands on TikTok are starting to cash in. If you aren't embracing the world’s hottest social media platform, it’s about time you do.

But where do you start? Well, luckily for you, we’ve put together a list of 5 TikTok trends to watch in 2020.

In 2020 it has become integral to successful digital marketing strategies, with recent research finding Live videos perform better with Facebook’s algorithm and generate more engagement than pre-recorded videos.