More than ever before, consumers place increasing importance in their direct experience with a company versus their flashy marketing campaigns.
If 2020 taught us anything, it’s that predicting the future is a fool’s game. What kind of nutcase, after all, could have forecast a global pandemic, civil rights revolution, and Fleetwood Mac back in the charts?
We cover a lot of topics in digital marketing and social media each year. Some stick out, some don't. Here's the 2020 recap of our top blogs.
Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.
Getting reach on organic posts is becoming harder - that’s why businesses are turning to social influencers to drive their brand’s marketing message.
There are a ton of 'holidays' every month that could be providing your brand with a great piece of content. We've made a list of fun dates to celebrate.
Social media has blurred the lines between our personal and work personas. But can a social media post get you fired?
How do you cut through the noise and connect with your consumers after the pandemic?
Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view.