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To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys.

State of Social is proud to announce it is the first Australian event to claim DICE (Diversity and Inclusion in Conference and Events) certification for their 2021 Conference, themed ‘Chaos’.

Australia’s brainiest marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. See you at State of Social '21?

Coupon marketing uses coupon codes, vouchers, offers and discounts to attract and retain consumers. It is a marketing strategy that plays directly into the customer's interest in saving money on purchases.

Real-time marketing is engaging with customers on social media in real, or near, real-time about current events, breaking news or trends.

As marketers, it is essential to monitor the growth of promising new social media channels. It makes apparent where your audience is spending their time and can help you decide where you need to dedicate your time.

Having already cemented itself as one of the world’s biggest social media platforms. Twitter celebrates its 15th anniversary on March 22.

Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.

While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.

It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.