In the News

[UPDATED] Training & Workshops // 2018 Masterclass Schedule

It’s time to get your learn on! Let’s take a look at the hot topics in social media and digital marketing at one of our workshops & masterclasses.

14 Ways to Increase Your Facebook Page Engagement

Engagement on Facebook with your target audience is a tricky thing to coordinate but if you can get people to interact with your account, you will have the opportunity to create positive relationships with your followers. Starting up a Facebook page might be easy but with the falling organic reach and engagement from business accounts, actually […]

Social Media Marketing: The Psychology of Colour

Intern-al Issues is a fortnightly blog written by our Intern Claire that looks at the latest issues and trends in digital marketing. Enjoy! Understanding the psychological effects of colour is vital when implementing a social media strategy. Colour can dictate how a person thinks and behaves and has a massive impact of the perception of a brand. […]

Social Media Verification: Profile Authenticity & Perks

When building a following or moving into a wider public social media sphere, profile verification can give your brand authenticity and your followers the confidence that it’s really you.

The Evolution of Instagram Stories

Instagram Stories has come a long way from its humble beginnings back in August 2016.

What is user-generated content and how can brands use it

With organic reach declining, brands are quickly catching onto user-generated content as part of their social media strategy!

Measure ROI on Social Media

Social media has taken over the lives of the majority of people with a smartphone – measuring the effectiveness of campaigns with hard results could determine whether or not it has been a success or a failure. Social media can be tricky to measure, especially if you have a specific campaign modelled for it. Today […]

Artificial Humans – question everything when it comes to influence

Meet Miquela Sousa, a model, singer, activist and Instagram ‘it-girl’. Oh and did I also mention that she’s entirely computer generated?

Digital Marketing Jokes To Break the Ice [VIDEO]

SMPerth brings you funny digital marketing jokes – that will not make you cringe at all…not one bit. Make sure you remember these for future office parties.

#SMPerth August // The Video Version

We were so thrilled to be in the Santini Bar of this gorgeous new hotel on the Perth scene.

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