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Picking the State of Social ‘21 best speaker is no easy task. To be honest, if we had to do it, it would be an almost-impossible one. That’s why we asked you to do it instead! 

It’s been an epic week at Optus Stadium in Perth, with the AFL Grand Final announcement taking second fiddle to the spectacular digital marketing conference that was State of Social ‘21.

Can’t wait to tool up for our chaotic world? Hanging out to hang out with your industry buddies? Not long now. State of Social ’21 is a month away, with a two-day, stadium-sized helping of education, inspiration and, ahem, libations.

Traditional marketing has its place in today’s media landscape, but why does so much traditional marketing seem to implement digital elements as an afterthought?

Need a new read? Here's the books we have on the bedside table at the minute...

State of Social is proud to announce it is the first Australian event to claim DICE (Diversity and Inclusion in Conference and Events) certification for their 2021 Conference, themed ‘Chaos’.

Australia’s brainiest marketing event is back to help you choose the right path when the apocalypse comes out of leftfield. See you at State of Social '21?

Coupon marketing uses coupon codes, vouchers, offers and discounts to attract and retain consumers. It is a marketing strategy that plays directly into the customer's interest in saving money on purchases.

Real-time marketing is engaging with customers on social media in real, or near, real-time about current events, breaking news or trends.

As marketers, it is essential to monitor the growth of promising new social media channels. It makes apparent where your audience is spending their time and can help you decide where you need to dedicate your time.