Social media keeps changing, which is a challenge for social media managers who need to keep up without being constantly distracted.

When it comes to destination marketing, powerful storytelling can transport people from tapping on their phones to places all over the world.

Despite what you think of traditional media, it's still vital in building a personal brand.

One of the most common mistakes businesses make with customer personas is trying to encapsulate any and every potential customer to avoid leaving anyone behind.

When a mistake or ill-advised post triggers a social media backlash, ignoring or deleting the problem can prolong the crisis. Sometimes, the easiest way to diffuse a situation in social – and possibly even GAIN trust – is to admit when you get things wrong.

What is personal branding and why is it so important? Find out how to grow and diversify your personal brand on social media.

There is a strategy and skill that social media managers bring to the job, so when you say one of the five comments below, we're bound to get a little irritated.

But in a world that is becoming increasingly ‘wired’ in an attempt to connect, are we ending up doing the exact opposite and fuelling a massive disconnection within ourselves and the other people in our lives?

Social media managers routinely need to demonstrate levels of pop culture knowledge far beyond the rest of us mere mortals.