Real-time marketing is engaging with customers on social media in real, or near, real-time about current events, breaking news or trends.

As marketers, it is essential to monitor the growth of promising new social media channels. It makes apparent where your audience is spending their time and can help you decide where you need to dedicate your time.

Having already cemented itself as one of the world’s biggest social media platforms. Twitter celebrates its 15th anniversary on March 22.

Thanks to the fast-paced nature of the internet and social media, brand reputation is more important than ever! Let’s explore further.

While many people (and businesses) view social media platforms—like Facebook, Instagram, Twitter, TikTok, and LinkedIn—as the holy grail of marketing that will magically fix all of their problems, it is important to remember the distinction between promise and performance.

It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.

Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »

All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.

More than ever before, consumers place increasing importance in their direct experience with a company versus their flashy marketing campaigns.

If 2020 taught us anything, it’s that predicting the future is a fool’s game. What kind of nutcase, after all, could have forecast a global pandemic, civil rights revolution, and Fleetwood Mac back in the charts?