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It's changed the lives of modern society; from how we do business, how we are entertained, how we interact with each other and yes, how we are governed. Here are 10 essential moments in social media history over the last 20 years.

Every year brands make significant mistakes on social media, proving that it’s easy to go viral for all the wrong reasons. Here are 10 social media fails »

All this data means it’s never been easier to cherry pick the numbers that support whatever it is we want to prove or whomever we want to impress.

More than ever before, consumers place increasing importance in their direct experience with a company versus their flashy marketing campaigns.

If 2020 taught us anything, it’s that predicting the future is a fool’s game. What kind of nutcase, after all, could have forecast a global pandemic, civil rights revolution, and Fleetwood Mac back in the charts?

We cover a lot of topics in digital marketing and social media each year. Some stick out, some don't. Here's the 2020 recap of our top blogs.

Many businesses fall into the trap of thinking they need to be active on every social media platform under the sun, but that’s simply not true, especially when it comes to investing money and running paid ads.

Getting reach on organic posts is becoming harder - that’s why businesses are turning to social influencers to drive their brand’s marketing message.

There are a ton of 'holidays' every month that could be providing your brand with a great piece of content. We've made a list of fun dates to celebrate.

Social media has blurred the lines between our personal and work personas. But can a social media post get you fired?