Why not blog about it?
Blogs increase sales by allowing you to reach new audiences, target specific interests, and focus on appropriate keywords.
Many businesses understand the importance of having a blog; however, most blogs are often neglected and left to rust like an old car by the side of the road. The problem is, in this analogy, your website is the road, and the old car is making the road look pretty bad.
When done correctly, blogging is an excellent way to drive traffic to your website, collect leads, and ultimately increase sales.
Let’s take a look at 10 blog tips to increase sales.
1. Blogs are essential for SEO
Every time you update your blog, you’re increasing the number of indexed pages on your website and increasing your chances of appearing in Google’s search engine results page. If you’re not ranking on the first SERP, you will have a hard time reaching an audience with your content.
Blog posts are an incredible tool because they allow you to hone in on specific topics and keywords. Before writing a blog, spend some time thinking about what topics you want to rank for and research the keywords that people are searching for that best relate to that topic.
Blogs increase sales by helping you rank higher on Google, and that’s a very good thing.
2. Become a thought leader
Outside of directly making sales, one of the most beneficial aspects of having a strong blog is how it allows you to position yourself as a thought leader.
Trust is an essential factor when it comes to purchasing barriers. Before someone purchases from you, they will want to know that you know what you’re talking about. If people don’t trust you, they won’t buy anything from you.
Earn people’s trust and increase sales with well-written, educational blog posts.
3. Build a community around your blog
If your blog guests people reading, you should also be getting them talking. When you write a blog post, keep the comment section in mind. You want to encourage people to comment on your posts, and don’t forget to respond to all comments and delete any spam you might receive.
An excellent way to grow the community around your blog is through good old-fashioned synergy. Why not invite other experts to write a guest post on your blog and have them share it with their audience? You’ll have to pay them to write the blog, but it’s a win-win situation.
4. Strong CTAs lead to sales
After someone finishes reading your blog, what do you want them to do next? Whether it’s making a purchase, reading another blog, signing up for your mailing list, or maybe even getting in contact with you—you need to include a call-to-action (CTA) in all your blog posts.
CTAs should be clear and impossible to miss at the end of your blog posts. Let people know what you want them to do and you’ll increase sales.
5. Link directly to your products or services from your blog
Links are a huge deal in blogs. Whether internal or external links, at least one of each should feature in every blog post you write.
Whether your blog is educational, entertaining, or both, the main goal of each blog you write is to help make sales. When writing a blog post, whether it’s about a specific product or not, ensure you include an internal link to the product page.
6. Blogging will help you reach the right customers
It’s simple: you can’t increase sales without customers.
But how do you reach new customers online outside of social media and paid advertising? Blogging is the answer you’ve been looking for.
Because you can write about whatever products you want on your blog, you have the power to attract customers who are actively searching for what you have to offer. From answering people’s questions and offering problem-solving solutions, to simply educating an already interested audience—the targeted nature of blogging is what makes it such a valuable tool in your marketing belt.
7. Your blog will help with link building
We’ve already spoken about the SEO benefits of blogging to increase sales, but it’s worth diving a little deeper into how link building works and why your website must rank highly on Google.
When determining your ranking, Google considers several factors, with backlinks and inbound links being two crucial factors.
Links give your website authority and make your blog feel more professional to new readers, especially if people are directed to your blog from other sources. When Google sees your website is linked to from other websites, it helps the algorithm trust that your website is a credible and reliable source of information.
8. More shares
Social media and digital marketing are all about shareability, and a robust blog is another shareable thing for people to interact with. Word of mouth is far more valuable to you than just about any other form of marketing because it’s free and costs you nothing.
When writing blogs, ensure you’re encouraging people to share them and make the process as easy as possible by including easy-to-use sharing buttons at the end of each blog post you write.
Blogs increase sales by encouraging people to share your writing on social media, creating more organic engagement for you and your brand.
9. Share your blog posts on social media
There’s no point in writing a blog post if no one reads it. Don’t be shy about what you’ve written. You want to increase sales, right? Share your blog posts across social media, and keep them updated when new information drops or new products arrive.
10. Repurpose blog posts into new content
After you write a blog post, spend some time thinking about how you can repurpose that content into something else. Could your blog be turned into a video? Can you increase the shareability of your post by turning it into an infographic? Repurposing content is an excellent way to increase sales without having to make something new from scratch.