Here are some key tips on how to create a social media report and explain it to your boss or client.

A/B testing is research that lets you test small sample variations of market materials to decide which is the most effective with your desired audience.

If you are spending any money on a marketing campaign you need to know how it is performing - you want to know how effective it is, right?

It pains me to say this… but if this is happening to your page, your content most probably sucks.