A/B Testing on Social Media

A/B testing is research that lets you test small sample variations of market materials to decide which is the most effective with your desired audience.

How to Create a Social Media Report and Explain It to Your Boss or Client

Let’s face it – not everyone understands some of the technical jargon around social media and digital marketing, so when you have to explain it to your boss or clients, it can be a challenge. Here are some key tips on how to create a social media report and explain it to your boss or client.

Social Media Campaigns: Understanding the Metrics

If you are spending any money on a marketing campaign you need to know how it is performing – you want to know how effective it is, right?

How to Amplify, Hack and Gamify Your Organic Reach

It pains me to say this… but if this is happening to your page, your content most probably sucks.