15th July 2020
When planning content it’s always best to have key dates marked in your calendar.
Some dates can provide a great opportunity for a promotion or piece of content.
We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day.
But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.
Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.
We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2020 months.
You can also check out the video version here.
January
January 16
#GetToKnowYourCustomersDay
Is there a better day than this to ask your customers something about themselves? This is a great opportunity to create an engaging piece of content with your followers.
January 24
#NationalComplimentDay
Let your loyal followers know that you love them!
January 25
#ChineseNewYear
2020 is the year of the rat!
Image: chinesenewyear.net
February
February 2
#SBLIV
Okay, we know the Superbowl is an American sport, but it's always a big event across all social media platforms. If you missed it last year, check out some of the best commercials from 2019.
https://www.youtube.com/watch?v=TMHQ0MXASC8
February 14
#ValentinesDay
Make sure you spread the love this Valentines Day.
February 20
#LoveYourPetDay
As if you need a reminder to do this! But, it's a good excuse to post a picture of your favourite cuddly animal if you can work it into your brands image.
March
March 8
#BeBoldForChange (International Womens Day)
Check out this case study to see how Malabar Gold and Diamonds reached out to more than 250K people on this day.
March 18
#AwkwardMomentsDay
One thing comes to mind when we think of an awkward moment that closed out 2019!
https://www.youtube.com/watch?v=aRSMQ2hRzs4
March 23
#NationalPuppyDay
Who doesn't love puppies? We were so happy to donate $3,000 to the Dogs Refuge Home WA thanks to our epic State of Social conference in 2019!
April
April 7
#NationalBeerDay
All hail National Beer Day!
April 16
#PJDay
If you can convince your boss to let you wear your pyjamas to work - go for it! Be sure to take a photo of the staff in their pyjamas and let your followers know.
April 22
#EarthDay2020
Earth Day 2020 will mark the 50th anniversary of the world's largest environmental movement. Make sure you brand is all over it!
April 28
#PayItForward
Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?
May
May 10
#MothersDay
In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.
https://www.youtube.com/watch?v=Pdev35HqCbE
June
June 4
#LeaveTheOfficeEarlyDay
Just don't blame us if you get in trouble!
June 21
#NationalSelfieDay
Use this day to post a team selfie of your staff. It's the perfect opportunity to let your followers see the human element of your brand.
June 21
#FathersDay
Need some inspiration for your Father's Day post? Check out how some of the big brands do it!
July
July 1
#InternationalJokeDay
If it aligns with your brand, why not spread a little humor for your followers.
https://www.youtube.com/watch?v=Rle0cdqqz90
July 15
#GiveSomethingAwayDay
This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.
July 17
World Emoji Day
July 19
National Pyjama Day
Ice Cream Day
July 21
Lamington Day
July 22
National Hammock Day
July 23
Vanilla Ice Cream Day
July 30
International Day of Friendship
July 31
Cheesecake Day
Avocado Day
August
August 1
Girlfriends Day
August 4
National Aboriginal & Islander Children’s Day
August 7
International Beer Day
August 8
#InternationalCatDay
Ah, today we don't need an excuse to look at cat videos. If you get caught by your boss, make sure you let them know what day it is.
https://www.youtube.com/watch?v=8Xp7n-okY68
August 9
International Day of the World's Indigenous People
August 12
International Youth Day
August 13
#InternationalLefthandersDay
It's only fair left-handed people are shown some love after years of smudging their handwriting!
August 17
World Honey Bee Day
August 19
#WorldPhotoDay
If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.
August 26
International Dog Day
August 28
Red Wine Day
August 30
Cabernet Sauvignon Day
September
September 2
World Coconut Day
September 6
Read a Book Day
September 7
World Salami Day
September 10
R U OK Day
September 12
Choco Milkshake Day
September 21
#InternationalDayOfPeace
International Day Of Peace of World Peace Day is an officially United Nations Holiday celebrated on September 21st every year. It is a day dedicated to world peace and the absence of war and violence.
September 27
World Tourism Day
September 30
#InternationalPodcastDay
Who doesn't love a good podcast? Looking for some inspiration? Check out the our 5 favourite podcasts to see what we're enjoying!
October
October 1
#InternationalCoffeeDay
Don't forget to give thanks to one of your favourite coworkers - coffee!
October 4
World Animal Day
World Smile Day
World Taco Day
October 7
Frappe Day
October 9
World Egg Day
October 10
International Pizza Day
World Mental Health Day
October 15
Global Handwashing Day
October 16
World Food Day
October 18
Chocolate Cupcake Day
October 20
International Sloth Day
Statistics Day
October 25
World Pasta Day
October 27
American Beer Day
October 30
#ChecklistDay
Has your company been ticking boxes and crushing goals? Make sure you complete a social media checklist on #ChecklistDay
October 31
Halloween
November
November 1
Movember Month
November 3
Sandwich Day
November 8
Cappuccino Day
November 11
Remembrance Day
November 13
World Kindness Day
November 19
#EntrepreneursDay
Make sure you check out our list of our favourite entrepreneurs to follow on Twitter!
November 26
Cake Day
November 27
Black Friday
November 28
#ShopSmall (Small Business Saturday)
If you're a small business owner, #ShopSmall is a great opportunity to encourage your followers to support your brand. This could mean a purchase, sign up, like, comment or share.
December
December 4
International Cookie Day
December 8
Pretend to be a Time Traveller Day
December 10
Human Rights Day
December 13
Ice Cream Day
December 14
International Monkey Day
December 15
#FreeShippingDay
A great day to entice your customers with a free shipping promotion!
December 18
Mickey Mouse Day
December 20
Sangria Day
December 21
World Television Day
December 24
Eggnog Day
December 25
Christmas
December 26
Boxing Day
We hope you find some inspiration from this list. What are your favourite weird holidays to celebrate? We would love to hear from you in the comments.
