2021 Great Dates & Holidays to Celebrate on Social

When planning content it’s always best to have key holidays marked in your calendar.

Some dates can provide a great opportunity for a promotion or piece of content.

We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day. 

But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.

Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.

We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2021 months.

January 16


Is there a better day than this to ask your customers something about themselves? This is a great opportunity to create an engaging piece of content with your followers.

January 24


Let your loyal followers know that you love them!

January 25


2020 is the year of the rat!

Image: chinesenewyear.net

February 2


Okay, we know the Superbowl is an American sport, but it's always a big event across all social media platforms. If you missed it last year, check out some of the best commercials from 2019.

[youtube https://www.youtube.com/watch?v=TMHQ0MXASC8?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-AU&autohide=2&wmode=transparent&w=1170&h=659]

February 14


Make sure you spread the love this Valentines Day.

February 20


As if you need a reminder to do this! But, it's a good excuse to post a picture of your favourite cuddly animal if you can work it into your brands image.

March 8

#BeBoldForChange (International Womens Day)

Check out this case study to see how Malabar Gold and Diamonds reached out to more than 250K people on this day.

international womens day

March 18


One thing comes to mind when we think of an awkward moment that closed out 2019!

[youtube https://www.youtube.com/watch?v=aRSMQ2hRzs4?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-AU&autohide=2&wmode=transparent&w=1170&h=659]

March 23


Who doesn't love puppies? We were so happy to donate $3,000 to the Dogs Refuge Home WA thanks to our epic State of Social conference in 2019!

April 7


All hail National Beer Day!

April 16


If you can convince your boss to let you wear your pyjamas to work - go for it! Be sure to take a photo of the staff in their pyjamas and let your followers know.

April 22


Earth Day 2020 will mark the 50th anniversary of the world's largest environmental movement. Make sure you brand is all over it!

April 28


Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?

May 10


In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.

[youtube https://www.youtube.com/watch?v=Pdev35HqCbE?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-AU&autohide=2&wmode=transparent&w=1170&h=659]

June 4


Just don't blame us if you get in trouble!

June 21


Use this day to post a team selfie of your staff. It's the perfect opportunity to let your followers see the human element of your brand.

June 21


Need some inspiration for your Father's Day post? Check out how some of the big brands do it!

July 1


If it aligns with your brand, why not spread a little humor for your followers.

[youtube https://www.youtube.com/watch?v=Rle0cdqqz90?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-AU&autohide=2&wmode=transparent&w=1170&h=659]

July 15


This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.


July 17

World Emoji Day


July 19

National Pyjama Day

Ice Cream Day


July 21

Lamington Day


July 22

National Hammock Day


July 23

Vanilla Ice Cream Day


July 30

International Day of Friendship


July 31

Cheesecake Day

Avocado Day

August 1

Girlfriends Day

August 4

National Aboriginal & Islander Children’s Day

August 7

International Beer Day

August 8


Ah, today we don't need an excuse to look at cat videos. If you get caught by your boss, make sure you let them know what day it is.

[youtube https://www.youtube.com/watch?v=8Xp7n-okY68?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-AU&autohide=2&wmode=transparent&w=1170&h=659]


August 9

International Day of the World's Indigenous People


August 12

International Youth Day


August 13


It's only fair left-handed people are shown some love after years of smudging their handwriting!


August 17

World Honey Bee Day


August 19


If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.


August 26

International Dog Day


August 28

Red Wine Day


August 30

Cabernet Sauvignon Day

September 2

World Coconut Day


September 6

Read a Book Day


September 7

World Salami Day


September 10

R U OK Day


September 12

Choco Milkshake Day


September 21


International Day Of Peace of World Peace Day is an officially United Nations Holiday celebrated on September 21st every year. It is a day dedicated to world peace and the absence of war and violence.


September 27

World Tourism Day


September 30


Who doesn't love a good podcast? Looking for some inspiration? Check out the our 5 favourite podcasts to see what we're enjoying!

October 1


Don't forget to give thanks to one of your favourite coworkers - coffee!


October 4

World Animal Day

World Smile Day

World Taco Day


October 7

Frappe Day


October 9

World Egg Day


October 10

International Pizza Day

World Mental Health Day


October 15

Global Handwashing Day


October 16

World Food Day


October 18

Chocolate Cupcake Day


October 20

International Sloth Day

Statistics Day


October 25

World Pasta Day


October 27

American Beer Day


October 30


Has your company been ticking boxes and crushing goals? Make sure you complete a social media checklist on #ChecklistDay


October 31


November 1

Movember Month


November 3

Sandwich Day


November 8

Cappuccino Day


November 11

Remembrance Day


November 13

World Kindness Day


November 19


Make sure you check out our list of our favourite entrepreneurs to follow on Twitter!


November 26

Cake Day


November 27

Black Friday


November 28

#ShopSmall (Small Business Saturday)

If you're a small business owner, #ShopSmall is a great opportunity to encourage your followers to support your brand. This could mean a purchase, sign up, like, comment or share.

December 4

International Cookie Day


December 8

Pretend to be a Time Traveller Day


December 10

Human Rights Day


December 13

Ice Cream Day


December 14

International Monkey Day


December  15


A great day to entice your customers with a free shipping promotion!


December 18

Mickey Mouse Day


December 20

Sangria Day


December 21

World Television Day


December 24

Eggnog Day


December 25



December 26

Boxing Day

We hope you find some inspiration from this list. What are your favourite weird holidays to celebrate? We would love to hear from you in the comments.

2021 Great Dates & Holidays to Celebrate on Social