2021 Great Dates & Holidays to Celebrate on Social // SMPerth

When planning content it’s always best to have key holidays marked in your calendar.

Some dates can provide a great opportunity for a promotion or piece of content.

We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day.

But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.

Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.

We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2021 months.

January 16

#GetToKnowYourCustomersDay

Is there a better day than this to ask your customers something about themselves? This is a great opportunity to create an engaging piece of content with your followers.

January 24

#NationalComplimentDay

Let your loyal followers know that you love them!

January 25

#ChineseNewYear

2020 is the year of the rat!

Image: chinesenewyear.net

February 2

#SBLIV

Okay, we know the Superbowl is an American sport, but it's always a big event across all social media platforms. If you missed it last year, check out some of the best commercials from 2019.

February 14

#ValentinesDay

Make sure you spread the love this Valentines Day.

February 20

#LoveYourPetDay

As if you need a reminder to do this! But, it's a good excuse to post a picture of your favourite cuddly animal if you can work it into your brands image.

March 8

#BeBoldForChange (International Womens Day)

Check out this case study to see how Malabar Gold and Diamonds reached out to more than 250K people on this day.

March 18

#AwkwardMomentsDay

One thing comes to mind when we think of an awkward moment that closed out 2019!

March 23

#NationalPuppyDay

Who doesn't love puppies? We were so happy to donate $3,000 to the Dogs Refuge Home WA thanks to our epic State of Social conference in 2019!

April 7

#NationalBeerDay

All hail National Beer Day!

April 16

#PJDay

If you can convince your boss to let you wear your pyjamas to work - go for it! Be sure to take a photo of the staff in their pyjamas and let your followers know.

April 22

#EarthDay2020

Earth Day 2020 will mark the 50th anniversary of the world's largest environmental movement. Make sure you brand is all over it!

April 28

#PayItForward

Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?

May 10

#MothersDay

In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.

June

June 4

#LeaveTheOfficeEarlyDay

Just don't blame us if you get in trouble!

June 21

#NationalSelfieDay

Use this day to post a team selfie of your staff. It's the perfect opportunity to let your followers see the human element of your brand.

June 21

#FathersDay

Need some inspiration for your Father's Day post? Check out how some of the big brands do it!

July

July 1

#InternationalJokeDay

If it aligns with your brand, why not spread a little humor for your followers.

July 15

#GiveSomethingAwayDay

This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.

July 17

World Emoji Day

July 19

National Pyjama Day

Ice Cream Day

July 21

Lamington Day

July 22

National Hammock Day

July 23

Vanilla Ice Cream Day

July 30

International Day of Friendship

July 31

Cheesecake Day

Avocado Day

August

August 1

Girlfriends Day

August 4

National Aboriginal & Islander Children’s Day

August 7

International Beer Day

August 8

#InternationalCatDay

Ah, today we don't need an excuse to look at cat videos. If you get caught by your boss, make sure you let them know what day it is.

August 9

International Day of the World's Indigenous People

August 12

International Youth Day

August 13

#InternationalLefthandersDay

It's only fair left-handed people are shown some love after years of smudging their handwriting!

August 17

World Honey Bee Day

August 19

#WorldPhotoDay

If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.

August 26

International Dog Day

August 28

Red Wine Day

August 30

Cabernet Sauvignon Day

September

September 2

World Coconut Day

September 6

Read a Book Day

September 7

World Salami Day

September 10

R U OK Day

September 12

Choco Milkshake Day

September 21

#InternationalDayOfPeace

International Day Of Peace of World Peace Day is an officially United Nations Holiday celebrated on September 21st every year. It is a day dedicated to world peace and the absence of war and violence.

September 27

World Tourism Day

September 30

#InternationalPodcastDay

Who doesn't love a good podcast? Looking for some inspiration? Check out the our 5 favourite podcasts to see what we're enjoying!

October

October 1

#InternationalCoffeeDay

Don't forget to give thanks to one of your favourite coworkers - coffee!

October 4

World Animal Day

World Smile Day

World Taco Day

October 7

Frappe Day

October 9

World Egg Day

October 10

International Pizza Day

World Mental Health Day

October 15

Global Handwashing Day

October 16

World Food Day

October 18

Chocolate Cupcake Day

October 20

International Sloth Day

Statistics Day

October 25

World Pasta Day

October 27

American Beer Day

October 30

#ChecklistDay

Has your company been ticking boxes and crushing goals? Make sure you complete a social media checklist on #ChecklistDay

October 31

Halloween

November

November 1

Movember Month

November 3

Sandwich Day

November 8

Cappuccino Day

November 11

Remembrance Day

November 13

World Kindness Day

November 19

#EntrepreneursDay

Make sure you check out our list of our favourite entrepreneurs to follow on Twitter!

November 26

Cake Day

November 27

Black Friday

November 28

#ShopSmall (Small Business Saturday)

If you're a small business owner, #ShopSmall is a great opportunity to encourage your followers to support your brand. This could mean a purchase, sign up, like, comment or share.