Social Media Holidays 2023 – Great Dates to Celebrate on Social

When planning content it’s always best to have key holidays marked in your calendar.

Some dates can provide a great opportunity for a promotion or piece of content.

We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day. 

But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.

Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.

We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2023 months.

January 1

New Year’s Day  #NewYearsDay

National Hangover Day #NationalHangoverDay

January 2

Swiss Cheese Day #SwissCheeseDay

January 8

English Toffee Day #EnglishToffeeDay

English toffee is more than deserving of its own little holiday! Feed your sweet tooth with some English toffee! 

January 10

Shop for Travel Day #ShopForTravelDay

January 18th

Gourmet Coffee Day #GourmetCoffeeDay

January 27

National Chocolate Cake Day #ChocolateCakeDay

January 29

National Puzzle Day #PuzzleDay

Host a puzzle party and solve puzzles with family and friends. Send out invites in the form of a crossword, decorate the venue with puzzles and serve a Rubik Cube-shaped cake

February 2

Optimist Day #OptimistDay

It’s a great day to look on the bright side of life with a glass-half-full attitude!

February 5

World Nutella Day #NutellaDay

February 8

Opera Day #OperaDay

February 11

National Latte Day #NationalLateDay

February 14

Valentine’s Day #ValentinesDay

Make sure you spread the love this Valentine’s Day.

February 21

Pancake Day #PancakeDay

February 27

No Brainer Day #NoBrainerDay

It’s a total no-brainer.

February 28

National Public Sleeping Day #PublicSleepingDay

Catch some Zs.

March 1

National Barista Day #BaristaDay

Froth’s up!

March 6

Labour Day (AUS) #LabourDay

March 8

International Women’s Day #BreakTheBias

The theme for International Women’s Day 2023 is ‘Cracking the Code: Innovation for a gender equal future’. This theme is based on the United Nations 67th Commission on the Status of Women priority theme ‘Innovation and technological change, and education in the digital age for achieving gender equality and the empowerment of all women and girls’.

March 14

Pi Day #PiDay #InternationalDayofMathematics

March 21

National Crunchy Taco Day #TacoDay

Who doesn’t like tacos?

March 27

International Scribble Day #ScribbleDay

March 29

Mermaid Day #MermaidDay

April 1

National DIY Day #DIYDay

It’s a great day to get your hands dirty. 

April 7

Good Friday #GoodFriday

April 10

Easter Sunday #Easter

April 10

Easter Monday #EasterMonday

April 11

National Pet Day

Show your pets even more love!

April 21

World Creativity and Innovation Day 

April 25


April 30

Honesty Day #HonestyDay

Honesty is the best policy.

May 4

Star Wars Day 

May 5

National Space Day #SpaceDay

May 8

No Socks Day #NoSocksDay

Let those little piggies breathe!

May 14

Mother’s Day (AUS) #MothersDay

May 21

International Tea Day #TeaDay

Pop the kettle on.

May 27

Sunscreen Day #SunscreenDay

Slip, slop, slap!

May 29

National Biscuit Day #BiscuitDay

June 3

World Cider Day #CiderDay

June 5

Western Australia Day #WADay

June 8

World Oceans Day #WorldOceansDay

June 13

International Axe Throwing Day #AxeThrowingDay

Throw axes responsibly.

June 14

World Blood Donor Day

Go get a free cookie!

June 24

Swim a Lap Day

Cool off!

June 27

International Pineapple Day #PineappleDay 

June 30

National Camera Day #CameraDay

Say cheese!

June 1

International Joke Day #JokeDay

Knock, Knock…

June 2

National I Forgot Day

Put this one in your calendar.

July 9

Fashion Day #FashionDay

July 16

World Snake Day #SnakeDay

July 21

National Junk Food Day #JunkFoodDay

July 24 

Tequila Day #TequilaDay

June 25

Carousel Day #CarouselDay

June 29

Rain Day #RainDay

August 1

National Night Out #NightOut

August 4

International Beer Day #InternationalBeerDay

August 6 

Friendship Day #FriendshipDay

Friendship is rare.

August 8

International Cat Day #CatDay

August 11

Moutain Day #MoutainDay

August 13

International Left Handers Day #LeftHandersDay

It’s only fair that left-handed people are shown some love after years of smudging their handwriting!

August 20

World Mosquito Day #MosquitoDay

Buzz, buzz. 

August 26

National Dog Day #DogDay

Every day is dog day, if you ask us!

September 1

National Chicken Boy Day #ChickenBoyDay

September 2

World Beard Day #BeardDay

September 3 

Father’s Day (AUS) #FathersDay

This day recognises the contribution that fathers and father figures make to the lives of their children. Need some inspiration for your Father’s Day post? Check out how some of the big brands do it!

September 6 

National Read A Book Day #ReadABookDay

This is an annual awareness day that encourages all of us to take a break and get reading, either curled up on the sofa or aloud to family and friends.

September 12 

National Video Games Day #NationalVideoGamesDay

September 14 

R U OK? Day #RUOKDay

This national day of action reminds Australians that every day is the day to ask, “Are you OK?” if someone in your world is struggling with life’s ups and downs. You can use your social media and website to include free downloadable materials and promote the cause.

September 25

King’s Birthday (WA)

September 27

Milk Chocolate Day

September 29

National Coffee Day #CoffeeDay

October 1

International Coffee Day #InternationalCoffeeDay

October 4

Golf Lovers’ Day 

October 8

World Octopus Day #OctopusDay

October 14

National Dessert Day #NationalDessertDay

The day when you’re allowed to eat dessert for breakfast, lunch and dinner. Celebrate by having each staff member bring a dessert for everyone to enjoy or share team member’s favourite dessert recipes on your company blog.

October 16

World Food Day #WorldFoodDay

October 19

International Gin and Tonic Day #InternationalGinAndTonicDay

October 21

International Sloth Day

Put your feet up!

October 25

World Pasta Day #PastaDay

October 30

National Checklist Day #NationalChecklistDay

Today is a great opportunity to appreciate the value of using checklists to help avoid tragedy and disappointments and to take advantage of opportunities. You can create a public checklist and use your social media channels to follow your journey to tick everything off by the end of the day.

October 31

Halloween #Halloween

It’s spooky. It’s scary. And it’s a great day to celebrate on social media. 

November 1

World Vegan Day #VeganDay

November 3

National Sandwich Day #NationalSandwichDay

November 9

World Quality Day 

Enjoy the finer things in life.

November 11

Singles’ Day #SinglesDay

This day is always held on November 11, chosen for how 11/11 resembles four ‘single sticks’, a Chinese term used to describe bachelors. It is a great day to run a promotion as it is now a global shopping sales event (typically, e-commerce websites offer 22% off).

November 15

Recycling Day #RecyclingDay

November 23


November 24

Black Friday #BlackFriday

Black Friday refers to the day after the U.S. Thanksgiving holiday, which has also traditionally been a holiday itself for many employees. It is typically a day full of special shopping deals and heavy discounts and is considered the beginning of the holiday shopping season. 

November 27

Cyber Monday #CyberMonday

It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online.

December 1

World Aids Day #WorldAidsDay

December 3 

Let’s Hug Day

December 4

National Sock Day #SockDay

December 10

Nobel Prize Day #NobelPrize

December 15

Free Shipping Day #FreeShippingDay

A great day to entice your customers with a free shipping promotion!

Monkey Day #MonkeyDay

December 17

National Ugly Christmas Sweater Day #NationalUglyChristmasSweaterDay

A day designed to make you laugh! Celebrate by getting all your staff in an ugly sweater or give back to charity with an ugly sweater fundraiser.

December 24

Christmas Eve #ChristmasEve

December 25

Christmas #Christmas

Wish your followers a Merry Christmas and thank them for their support during the year.

December 26

Boxing Day

December 31

New Year’s Eve #NewYearsEve

We hope you find some inspiration from this list. What are your favourite weird holidays to celebrate? We would love to hear from you in the comments.