Social Media Holidays 2022 – Great Dates to Celebrate on Social

When planning content it’s always best to have key holidays marked in your calendar.

Some dates can provide a great opportunity for a promotion or piece of content.

We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day. 

But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.

Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.

We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2022 months.

January 1

New Year’s Day  #NewYearsDay

January 4

National Spaghetti Day #NationalSpaghettiDay

Spaghetti is more than deserving of its own little holiday! Celebrate with a team lunch at a local pasta spot, make your own spaghetti and share it across social media or post your favourite spaghetti recipes.

National Trivia Day #NationalTriviaDay

January 20

Cheese Lovers Day #CheeseLoversDay

Get To Know Your Customers Day #GetToKnowYourCustomersDay

Ask your customers questions, reward them for participating in a survey, utilise social media, follow up on purchases and network with other businesses. This can improve business and open up marketing opportunities.

January 22

National Vision Board Day #NationalVisionBoardDay

National Vision Board Day is a celebration of organisation and visual goal setting. It’s a great day to have some fun, dream big, and set yourself up for a successful year.

January 24

Community Manager Appreciation Day #CommunityManagerAppreciationDay

This day celebrates and recognises the efforts of community managers around the world using social media and other tools to improve customer experiences. Be sure to praise your own Community Manager across your social platforms.

January 28

International Lego Day #InternationalLegoDay

The colorful plastic bricks known as Legos have entertained children (and adults) around the world for nearly 70 years. Legos are used to make toy buildings, vehicles, creatures, machines, anything imaginable — and they can be taken apart and put back together as often as you’d like. That means endless creative play.

February 1

Chinese New Year #ChineseNewYear

Chinese New Year, also known as Lunar New Year or Spring Festival, is China’s most important festival. It is time for families to be together and a week of an official public holiday. This year is the year of the Tiger.

February 9

National Pizza Day #NationalPizzaDay

February 13

Super Bowl LVI #SuperBowlLVI

February 14

Valentine’s Day #ValentinesDay

Make sure you spread the love this Valentine’s Day.

February 17

Random Acts of Kindness Day #RandomActsOfKindessDay

February 18

National Drink Wine Day #NationalDrinkWineDay

We certainly don’t need an excuse to open up a good red at the end of a long day! This annual event is a time to reflect on the many benefits of wine, as well as the role it has played in human history and society. 

February 21

International Mother Language Day #IMLD

February 22

National Walking the Dog Day #NationalWalkingTheDogDay 

This day combines two of the most happy-making things we have in this life: dogs and exercise. Celebrate on social media by showing off your favourite furry friends on a walk.

March 1

National Pancake Day #NationalPancakeDay

March 4

National Employee Appreciation Day #NationalEmployeeAppreciationDay

The perfect opportunity to post about how vital your employees are.

March 8

International Women’s Day #BreakTheBias

Imagine a world free of bias! This year’s International Women’s Day theme focuses on breaking the bias, stereotypes, and discrimination, and creating a world where difference is valued and celebrated. 

March 14

Pi Day #PiDay #InternationalDayofMathematics

March 18

World Sleep Day #WorldSleepDay

World Sleep Day is an annual event, intended to be a celebration of sleep and a call to action on important issues related to sleep, including medicine, education, social aspects and driving. It is organized by the World Sleep Day Committee of World Sleep Society and aims to lessen the burden of sleep problems on society through better prevention and management of sleep disorders.

March 26

Earth Hour Day

Every year, millions of people around the world join the Earth Hour movement and switch off their lights for one hour to show support for protecting our planet.

On social media you can not only promote the cause but use it as a platform to set targets, define your purpose and urge your followers to sign the “Voice for the Planet” petition.

March 31

World Backup Day #WorldBackupDay

”I solemnly swear to backup my important documents and precious memories on March 31st.” That’s something we can all get behind. 

April 1

International Fun at Work Day

Injecting fun into the workplace is a great way to bond with coworkers, boost team morale, gain inspiration, and even increase productivity. It is also a great moment to make some great content for your social channels.

April 7

National Beer Day #NationalBeerDay

Highlight a local brewery, head to a craft beer bar for lunch or pick up a six-pack and enjoy in the staff room after work.

April 11

National Pet Day #NationalPetDay

April 11

International Day of Human Flight

April 17

Easter #Easter #Easter2022

April 21

National High-Five Day #NH5D

April 23

National Picnic Day #NationalPicnicDay

April 24

World Immunisation Week

April 25


April 28

Pay It Forward #PayItForward

Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?

May 4

Star Wars Day 

May 5

World Password Day #WorldPasswordDay

May 8

Mother’s Day  #MothersDay

In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.


May 11

National Receptionist Day #NationalReceptionistDay

May 21

National Memo Day #NationalMemoDay

May 28

National Hamburger Day #NationalHamburgerDay

May 29

National Paperclip Day #PaperclipDay

June 3

National Doughnut Day #NationalDoughnutDay

June 8

World Oceans Day #WorldOceansDay

June 20

World Refugee Day #WithRefugees

National Selfie Day #NationalSelfieDay

Use this day to post a team selfie of your staff. It’s the perfect opportunity to let your followers see the human element of your brand.

June 24

National Take Your Dog to Work Day #TakeYourDogToWorkDay

A celebration of the companionship between canine and human! 

June 27

National Sunglasses Day #NationalSunglassesDay

June 30

Social Media Day #SMDay

Showcase the amazing staff members behind your own social media account.

July 7

World Chocolate Day #WorldChocolateDay

July 14

Bastille Day #BastilleDay

July 15

Give Something Away Day #GiveSomethingAwayDay

This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.

July 17

World Emoji Day #WorldEmojiDay

The purpose of World Emoji Day is to promote the use of emojis and spread the enjoyment that they bring to all of those around us.

National Ice Cream Day #NationalIceCreamDay 

July 21

National Junk Food Day #JunkFoodDay

July 24 

Tell An Old Joke Day #TellAnOldJoke

August 4

National Aboriginal & Islander Children’s Day #NationalAboriginalAndIslanderChildrensDay

This date has historically been used to communally celebrate the birthdays of Aboriginal and Torres Strait Islander children who were taken from their families at a young age, without knowing their birthday – the Stolen Generations.

August 5

International Beer Day #InternationalBeerDay

August 8

International Cat Day

August 10

National Lazy Day #NationalLazyDay

Have a day for yourself. Do nothing. 

August 13

International Left Handers Day #LeftHandersDay

It’s only fair that left-handed people are shown some love after years of smudging their handwriting!

August 16

Tell A Joke Day #TellAJokeDay

Get out there and laugh a little with your followers.

August 19

World Photo Day #WorldPhotoDay

If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.

August 26

Women’s Equality Day #WomensEqualityDay

This day commemorates the signing of the Nineteenth Amendment, which granted women in the U.S. the right to vote.

August 30

Cabernet Sauvignon Day #CabernetSauvignonDay

Don’t mind if we do! 

September 4

National Wildlife Day

September 5

Father’s Day (Australia) 

This day recognises the contribution that fathers and father figures make to the lives of their children. Need some inspiration for your Father’s Day post? Check out how some of the big brands do it!

September 6 

National Read A Book Day #ReadABookDay

This is an annual awareness day that encourages all of us to take a break and get reading, either curled up on the sofa or aloud to family and friends.

September 8 

R U OK? Day #RUOKDay

This national day of action reminds Australians that every day is the day to ask, “Are you OK?” if someone in your world is struggling with life’s ups and downs. You can use your social media and website to include free downloadable materials and promote the cause.

September 12 

National Video Games Day #NationalVideoGamesDay

September 27 

World Tourism Day #WorldTourismDay

September 30

International Podcast Day #InternationalPodcastDay

This day is an international celebration of the power of podcasts. Promote, launch your own or share your favourite podcasts on this day.

October 1

International Coffee Day #InternationalCoffeeDay

October 4

National Taco Day #NationalTacoDay

October 11

International Day of the Girl #DayOfTheGirl

The International Day of the Girl Child focuses attention on the need to address the challenges girls face and to promote girls’ empowerment and the fulfilment of their human rights.

October 14

National Dessert Day #NationalDessertDay

The day where you’re allowed to eat dessert for breakfast, lunch and dinner. Celebrate by having each staff member bring a dessert for everyone to enjoy or share team member’s favourite dessert recipes on your company blog.

October 15

National Boss’s Day #NationalBossDay

Celebrate the people who keep you employed! Utilise social media to shoutout your boss and tell your followers why you value them.

October 19

International Gin and Tonic Day #InternationalGinAndTonicDay

October 30

National Checklist Day #NationalChecklistDay

Today is a great opportunity to appreciate the value of using checklists to help avoid tragedy and disappointments and to take advantage of opportunities. You can create a public checklist and use your social media channels to follow your journey to tick everything off by the end of the day.

October 31

Halloween #Halloween

It’s spooky. It’s scary. And it’s a great day to celebrate on social media. 

November 3

National Sandwich Day #NationalSandwichDay

November 4

Diwali #Diwali

November 11

Singles’ Day #SinglesDay

This day is always held on November 11, chosen for the way 11/11 resembles four ‘single sticks’, a Chinese term used to describe bachelors. It is a great day to run a promotion as it is now a global shopping sales event (typically e-commerce websites offer 22% off).


Remembrance Day #RemembranceDay

November 21

World Hello Day #WorldHelloDay

This day recognises the role communication plays for preserving peace. The day also encourages world leaders to use communication rather than force to settle conflicts.Participants are encouraged to say hello to 10 different people on this day.


November 25


November 26

Black Friday #BlackFriday

Black Friday refers to the day after the U.S. Thanksgiving holiday, which has also traditionally been a holiday itself for many employees. It is typically a day full of special shopping deals and heavy discounts and is considered the beginning of the holiday shopping season. 

November 27

Small Business Saturday #SmallBusinessSaturday

This is a shopping holiday aimed at encouraging holiday shoppers to prioritise small and local businesses.

November 28

Cyber Monday #CyberMonday

It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online.

December 1

World Aids Day #WorldAidsDay

December 4

National Cookie Day #NationalCookieDay

Because cookies are always worth celebrating! Shout your favourite local cookie hotspot or get staff members to compete in a cookie bake-off.

December 10

Human Rights Day #HumanRightsDay

December 15

Free Shipping Day #FreeShippingDay

A great day to entice your customers with a free shipping promotion!

December 17

National Ugly Sweater Day #NationalUglySweaterDay

A day designed to make you laugh! Celebrate by getting all your staff in an ugly sweater or give back to charity with an ugly sweater fundraiser.

December 24

Christmas Eve #ChristmasEve

December 25

Christmas #Christmas

Wish your followers a Merry Christmas and thank them for their support during the year.

December 26

Boxing Day

December 31

New Year’s Eve #NewYearsEve

We hope you find some inspiration from this list. What are your favourite weird holidays to celebrate? We would love to hear from you in the comments.