When planning content it’s always best to have key holidays marked in your calendar.
Some dates can provide a great opportunity for a promotion or piece of content.
We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day.
But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.
Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.
We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2022 months.
New Year’s Day #NewYearsDay
National Spaghetti Day #NationalSpaghettiDay
Spaghetti is more than deserving of its own little holiday! Celebrate with a team lunch at a local pasta spot, make your own spaghetti and share it across social media or post your favourite spaghetti recipes.
National Trivia Day #NationalTriviaDay
Cheese Lovers Day #CheeseLoversDay
Get To Know Your Customers Day #GetToKnowYourCustomersDay
Ask your customers questions, reward them for participating in a survey, utilise social media, follow up on purchases and network with other businesses. This can improve business and open up marketing opportunities.
National Vision Board Day #NationalVisionBoardDay
National Vision Board Day is a celebration of organisation and visual goal setting. It’s a great day to have some fun, dream big, and set yourself up for a successful year.
Community Manager Appreciation Day #CommunityManagerAppreciationDay
This day celebrates and recognises the efforts of community managers around the world using social media and other tools to improve customer experiences. Be sure to praise your own Community Manager across your social platforms.
International Lego Day #InternationalLegoDay
The colorful plastic bricks known as Legos have entertained children (and adults) around the world for nearly 70 years. Legos are used to make toy buildings, vehicles, creatures, machines, anything imaginable — and they can be taken apart and put back together as often as you’d like. That means endless creative play.
Chinese New Year #ChineseNewYear
Chinese New Year, also known as Lunar New Year or Spring Festival, is China's most important festival. It is time for families to be together and a week of an official public holiday. This year is the year of the Tiger.
National Pizza Day #NationalPizzaDay
Super Bowl LVI #SuperBowlLVI
Valentine’s Day #ValentinesDay
Make sure you spread the love this Valentine's Day.
Random Acts of Kindness Day #RandomActsOfKindessDay
National Drink Wine Day #NationalDrinkWineDay
We certainly don’t need an excuse to open up a good red at the end of a long day! This annual event is a time to reflect on the many benefits of wine, as well as the role it has played in human history and society.
International Mother Language Day #IMLD
National Walking the Dog Day #NationalWalkingTheDogDay
This day combines two of the most happy-making things we have in this life: dogs and exercise. Celebrate on social media by showing off your favourite furry friends on a walk.
National Pancake Day #NationalPancakeDay
National Employee Appreciation Day #NationalEmployeeAppreciationDay
The perfect opportunity to post about how vital your employees are.
International Women’s Day #BreakTheBias
Imagine a world free of bias! This year’s International Women’s Day theme focuses on breaking the bias, stereotypes, and discrimination, and creating a world where difference is valued and celebrated.
Pi Day #PiDay #InternationalDayofMathematics
World Sleep Day #WorldSleepDay
World Sleep Day is an annual event, intended to be a celebration of sleep and a call to action on important issues related to sleep, including medicine, education, social aspects and driving. It is organized by the World Sleep Day Committee of World Sleep Society and aims to lessen the burden of sleep problems on society through better prevention and management of sleep disorders.
Earth Hour Day
Every year, millions of people around the world join the Earth Hour movement and switch off their lights for one hour to show support for protecting our planet.
On social media you can not only promote the cause but use it as a platform to set targets, define your purpose and urge your followers to sign the “Voice for the Planet” petition.
World Backup Day #WorldBackupDay
”I solemnly swear to backup my important documents and precious memories on March 31st.” That’s something we can all get behind.
International Fun at Work Day
Injecting fun into the workplace is a great way to bond with coworkers, boost team morale, gain inspiration, and even increase productivity. It is also a great moment to make some great content for your social channels.
National Beer Day #NationalBeerDay
Highlight a local brewery, head to a craft beer bar for lunch or pick up a six-pack and enjoy in the staff room after work.
National Pet Day #NationalPetDay
Easter #Easter #Easter2022
National High-Five Day #NH5D
National Picnic Day #NationalPicnicDay
ANZAC Day #ANZACDay #ANZACDay2022
Pay It Forward #PayItForward
Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?
Star Wars Day
World Password Day #WorldPasswordDay
Mother’s Day #MothersDay
In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.
National Receptionist Day #NationalReceptionistDay
National Memo Day #NationalMemoDay
National Hamburger Day #NationalHamburgerDay
National Paperclip Day #PaperclipDay
National Doughnut Day #NationalDoughnutDay
World Oceans Day #WorldOceansDay
World Refugee Day #WithRefugees
National Selfie Day #NationalSelfieDay
Use this day to post a team selfie of your staff. It's the perfect opportunity to let your followers see the human element of your brand.
National Take Your Dog to Work Day #TakeYourDogToWorkDay
A celebration of the companionship between canine and human!
National Sunglasses Day #NationalSunglassesDay
Social Media Day #SMDay
Showcase the amazing staff members behind your own social media account.
World Chocolate Day #WorldChocolateDay
Bastille Day #BastilleDay
Give Something Away Day #GiveSomethingAwayDay
This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.
World Emoji Day #WorldEmojiDay
The purpose of World Emoji Day is to promote the use of emojis and spread the enjoyment that they bring to all of those around us.
National Ice Cream Day #NationalIceCreamDay
National Aboriginal & Islander Children’s Day #NationalAboriginalAndIslanderChildrensDay
This date has historically been used to communally celebrate the birthdays of Aboriginal and Torres Strait Islander children who were taken from their families at a young age, without knowing their birthday – the Stolen Generations.
International Beer Day #InternationalBeerDay
International Cat Day
National Lazy Day #NationalLazyDay
Have a day for yourself. Do nothing.
International Left Handers Day #LeftHandersDay
It's only fair that left-handed people are shown some love after years of smudging their handwriting!
Tell A Joke Day #TellAJokeDay
Get out there and laugh a little with your followers.
World Photo Day #WorldPhotoDay
If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.
Women’s Equality Day #WomensEqualityDay
This day commemorates the signing of the Nineteenth Amendment, which granted women in the U.S. the right to vote.
Cabernet Sauvignon Day #CabernetSauvignonDay
Don’t mind if we do!
National Wildlife Day
Father’s Day (Australia)
This day recognises the contribution that fathers and father figures make to the lives of their children. Need some inspiration for your Father's Day post? Check out how some of the big brands do it!
National Read A Book Day #ReadABookDay
This is an annual awareness day that encourages all of us to take a break and get reading, either curled up on the sofa or aloud to family and friends.
R U OK? Day #RUOKDay
This national day of action reminds Australians that every day is the day to ask, “Are you OK?” if someone in your world is struggling with life’s ups and downs. You can use your social media and website to include free downloadable materials and promote the cause.
National Video Games Day #NationalVideoGamesDay
World Tourism Day #WorldTourismDay
International Podcast Day #InternationalPodcastDay
This day is an international celebration of the power of podcasts. Promote, launch your own or share your favourite podcasts on this day.
International Coffee Day #InternationalCoffeeDay
National Taco Day #NationalTacoDay
International Day of the Girl #DayOfTheGirl
The International Day of the Girl Child focuses attention on the need to address the challenges girls face and to promote girls’ empowerment and the fulfilment of their human rights.
National Dessert Day #NationalDessertDay
The day where you’re allowed to eat dessert for breakfast, lunch and dinner. Celebrate by having each staff member bring a dessert for everyone to enjoy or share team member’s favourite dessert recipes on your company blog.
National Boss’s Day #NationalBossDay
Celebrate the people who keep you employed! Utilise social media to shoutout your boss and tell your followers why you value them.
International Gin and Tonic Day #InternationalGinAndTonicDay
National Checklist Day #NationalChecklistDay
Today is a great opportunity to appreciate the value of using checklists to help avoid tragedy and disappointments and to take advantage of opportunities. You can create a public checklist and use your social media channels to follow your journey to tick everything off by the end of the day.
It’s spooky. It’s scary. And it’s a great day to celebrate on social media.
National Sandwich Day #NationalSandwichDay
Singles’ Day #SinglesDay
This day is always held on November 11, chosen for the way 11/11 resembles four ‘single sticks’, a Chinese term used to describe bachelors. It is a great day to run a promotion as it is now a global shopping sales event (typically e-commerce websites offer 22% off).
Remembrance Day #RemembranceDay
World Hello Day #WorldHelloDay
This day recognises the role communication plays for preserving peace. The day also encourages world leaders to use communication rather than force to settle conflicts.Participants are encouraged to say hello to 10 different people on this day.
Black Friday #BlackFriday
Black Friday refers to the day after the U.S. Thanksgiving holiday, which has also traditionally been a holiday itself for many employees. It is typically a day full of special shopping deals and heavy discounts and is considered the beginning of the holiday shopping season.
Small Business Saturday #SmallBusinessSaturday
This is a shopping holiday aimed at encouraging holiday shoppers to prioritise small and local businesses.
Cyber Monday #CyberMonday
It’s a 24-hour online shopping event that was originally created by businesses to encourage people to do their shopping online.
World Aids Day #WorldAidsDay
National Cookie Day #NationalCookieDay
Human Rights Day #HumanRightsDay
Free Shipping Day #FreeShippingDay
A great day to entice your customers with a free shipping promotion!
National Ugly Sweater Day #NationalUglySweaterDay
A day designed to make you laugh! Celebrate by getting all your staff in an ugly sweater or give back to charity with an ugly sweater fundraiser.
Christmas Eve #ChristmasEve
Wish your followers a Merry Christmas and thank them for their support during the year.
New Year’s Eve #NewYearsEve