15th July 2020
When planning content it’s always best to have key dates marked in your calendar.
Some dates can provide a great opportunity for a promotion or piece of content.
We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day.
But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content.
Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.
We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2020 months.
You can also check out the video version here.
Is there a better day than this to ask your customers something about themselves? This is a great opportunity to create an engaging piece of content with your followers.
Let your loyal followers know that you love them!
2020 is the year of the rat!
Okay, we know the Superbowl is an American sport, but it's always a big event across all social media platforms. If you missed it last year, check out some of the best commercials from 2019.
Make sure you spread the love this Valentines Day.
As if you need a reminder to do this! But, it's a good excuse to post a picture of your favourite cuddly animal if you can work it into your brands image.
#BeBoldForChange (International Womens Day)
Check out this case study to see how Malabar Gold and Diamonds reached out to more than 250K people on this day.
One thing comes to mind when we think of an awkward moment that closed out 2019!
Who doesn't love puppies? We were so happy to donate $3,000 to the Dogs Refuge Home WA thanks to our epic State of Social conference in 2019!
All hail National Beer Day!
If you can convince your boss to let you wear your pyjamas to work - go for it! Be sure to take a photo of the staff in their pyjamas and let your followers know.
Earth Day 2020 will mark the 50th anniversary of the world's largest environmental movement. Make sure you brand is all over it!
Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?
In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.
Just don't blame us if you get in trouble!
Use this day to post a team selfie of your staff. It's the perfect opportunity to let your followers see the human element of your brand.
Need some inspiration for your Father's Day post? Check out how some of the big brands do it!
If it aligns with your brand, why not spread a little humor for your followers.
This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.
World Emoji Day
National Pyjama Day
Ice Cream Day
National Hammock Day
Vanilla Ice Cream Day
International Day of Friendship
National Aboriginal & Islander Children’s Day
International Beer Day
Ah, today we don't need an excuse to look at cat videos. If you get caught by your boss, make sure you let them know what day it is.
International Day of the World's Indigenous People
International Youth Day
It's only fair left-handed people are shown some love after years of smudging their handwriting!
World Honey Bee Day
If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.
International Dog Day
Red Wine Day
Cabernet Sauvignon Day
World Coconut Day
Read a Book Day
World Salami Day
R U OK Day
Choco Milkshake Day
International Day Of Peace of World Peace Day is an officially United Nations Holiday celebrated on September 21st every year. It is a day dedicated to world peace and the absence of war and violence.
World Tourism Day
Who doesn't love a good podcast? Looking for some inspiration? Check out the our 5 favourite podcasts to see what we're enjoying!
Don't forget to give thanks to one of your favourite coworkers - coffee!
World Animal Day
World Smile Day
World Taco Day
World Egg Day
International Pizza Day
World Mental Health Day
Global Handwashing Day
World Food Day
Chocolate Cupcake Day
International Sloth Day
World Pasta Day
American Beer Day
Has your company been ticking boxes and crushing goals? Make sure you complete a social media checklist on #ChecklistDay
World Kindness Day
Make sure you check out our list of our favourite entrepreneurs to follow on Twitter!
#ShopSmall (Small Business Saturday)
If you're a small business owner, #ShopSmall is a great opportunity to encourage your followers to support your brand. This could mean a purchase, sign up, like, comment or share.
International Cookie Day
Pretend to be a Time Traveller Day
Human Rights Day
Ice Cream Day
International Monkey Day
A great day to entice your customers with a free shipping promotion!
Mickey Mouse Day
World Television Day