16th December 2019
When planning content it’s always best to have key dates marked in your calendar.
Some dates can provide a great opportunity for a promotion or piece of content. We’re all aware of some popular dates – Black Friday, Cyber Monday, or May 4th as Star Wars Day.
But what about the more obscure holidays? There are a ton of ‘holidays’ every month that could be providing your brand with a great piece of content. Not only do these dates provide some content inspiration, but they also let your brand engage with trending hashtags and allows you to showcase your lighter side as a brand.
We’ve made a list of weird holidays to celebrate on social media. These should help you find content during the quiet 2020 months.
January 16
#GetToKnowYourCustomersDay
Is there a better day than this to ask your customers something about themselves? This is a great opportunity to create an engaging piece of content with your followers.
January 24
#NationalComplimentDay
Let your loyal followers know that you love them!
January 25
#ChineseNewYear
2020 is the year of the rat!
Image: chinesenewyear.net
February 2
#SBLIV
Okay, we know the Superbowl is an American sport, but it’s always a big event across all social media platforms. If you missed it last year, check out some of the best commercials from 2019.
February 14
#ValentinesDay
Make sure you spread the love this Valentines Day.
February 20
#LoveYourPetDay
As if you need a reminder to do this! But, it’s a good excuse to post a picture of your favourite cuddly animal if you can work it into your brands image.
March 8
#BeBoldForChange (International Womens Day)
Check out this case study to see how Malabar Gold and Diamonds reached out to more than 250K people on this day.
March 18
#AwkwardMomentsDay
One thing comes to mind when we think of an awkward moment that closed out 2019!
March 23
#NationalPuppyDay
Who doesn’t love puppies? We were so happy to donate $3,000 to the Dogs Refuge Home WA thanks to our epic State of Social conference in 2019!
April 7
#NationalBeerDay
All hail National Beer Day!
April 16
#PJDay
If you can convince your boss to let you wear your pyjamas to work – go for it! Be sure to take a photo of the staff in their pyjamas and let your followers know.
April 22
#EarthDay2020
Earth Day 2020 will mark the 50th anniversary of the world’s largest environmental movement. Make sure you brand is all over it!
April 28
#PayItForward
Use this day to do a good deed for others. Perhaps reward a loyal follower with a product or service?
May 10
#MothersDay
In 2017, Crocs ran a #ComeAsYouAre campaign. Customers could submit Instagram posts explaining what makes their mother one-of-a-kind. The winning submission received a personal message from Drew Barrymore.
June 4
#LeaveTheOfficeEarlyDay
Just don’t blame us if you get in trouble!
June 21
#NationalSelfieDay
Use this day to post a team selfie of your staff. It’s the perfect opportunity to let your followers see the human element of your brand.
June 21
#FathersDay
Need some inspiration for your Father’s Day post? Check out how some of the big brands do it!
July 1
#InternationalJokeDay
If it aligns with your brand, why not spread a little humor for your followers.
July 15
#GiveSomethingAwayDay
This day is perfect to run a contest to boost engagement, find new followers and promote the products or services of your brand.
August 8
#InternationalCatDay
Ah, today we don’t need an excuse to look at cat videos. If you get caught by your boss, make sure you let them know what day it is.
August 13
#InternationalLefthandersDay
It’s only fair left-handed people are shown some love after years of smudging their handwriting!
August 19
#WorldPhotoDay
If your brand is all over Instagram, make sure you put up one of your best pics today. You can even ask your followers to post a photo of them using your product or service.
September 21
#InternationalDayOfPeace
International Day Of Peace of World Peace Day is an officially United Nations Holiday celebrated on September 21st every year. It is a day dedicated to world peace and the absence of war and violence.
September 30
#InternationalPodcastDay
Who doesn’t love a good podcast? Looking for some inspiration? Check out the video below to see what we’re enjoying!
October 1
#InternationalCoffeeDay
Don’t forget to give thanks to one of your favourite coworkers – coffee!
October 30
#ChecklistDay
Has your company been ticking boxes and crushing goals? Make sure you complete a social media checklist on #ChecklistDay
November 19
#EntrepreneursDay
Make sure you check out our list of our favourite entrepreneurs to follow on Twitter!
November 28
#ShopSmall (Small Business Saturday)
If you’re a small business owner, #ShopSmall is a great opportunity to encourage your followers to support your brand. This could mean a purchase, sign up, like, comment or share.
December 15
#FreeShippingDay
A great day to entice your customers with a free shipping promotion!
Be sure to check out the video version of this post!
We hope you find some inspiration from this list. What are your favourite weird holidays to celebrate? We would love to hear from you in the comments.