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Facts & Figures // Instagram Statistics for 2021

This is it. The ultimate list of Instagram statistics that you need to know for 2021.

With the introduction of more shopping options and Reels to the platform, it’s been a big year for Instagram. The social media giant has certainly reaffirmed its position as one of the world’s most popular social media apps.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.

Here we go, all the fun facts about Instagram and stats you didn’t know you needed to know.

Instagram Demographics (US)

Countries with highest number of Instagram users as of Jan 2021

  1. India - 140 million
  2. USA - 140 million
  3. Brazil - 99 million
  4. Indonesia - 85 million
  5. Russia - 56 million
  6. Turkey - 46 million
  7. Japan - 38 million
  8. Mexico - 32 million
  9. UK - 31 million
  10. Germany - 26 million

 

Countries with highest number of Instagram users compared to population as of Jan 2021

  1. Kazakhstan - 78.7%
  2. Brunei - 70.5%
  3. Turkey - 68.4%
  4. Iceland - 66.5%
  5. Sweden - 66.5%
  6. Kuwait - 65.7%
  7. Cyprus - 64.5%
  8. Cayman Islands - 64.3%
  9. Malta - 62.1%
  10. Guam - 61.7%

As shared by Marketing Brew from the email exchange with Team Whistle:

  • 87% of Gen Z TikTok users who have used Instagram Reels agree with the statement, “Instagram Reels is basically the same as TikTok.”
  • Most respondents (daily or weekly) who have used Instagram Reels do not think that TikTok is inherently special.
  • 61% of Gen Z TikTok users said they plan to spend more time on Instagram in TikTok’s place.

Instagram Ad Audience Stats

Below is the percentage of Instagram's ad audience by age and gender.

  • 13 - 17 years old
    • Female - 3.7%
    • Male - 3.6%
  • 18 - 24 years old
    • Female - 14.5%
    • Male - 15.3%
  • 25 - 34 years old
    • Female - 16.1%
    • Male - 16.9%
  • 35 - 44 years old
    • Female - 8.9%
    • Male 7.1%
  • 45 - 54 years old
    • Female - 4.7%
    • Male - 3.4%
  • 55 - 64 years old
    • Female - 2.3%
    • Male - 1.5%
  • 65+ years
    • Female - 1.2%
    • Male - 0.9%

  • The average business account has a +1.68% monthly growth in account followers
  • The average business account posts once per day in the main feed
  • 64.9% of all main feed posts are photos
  • 17.3% of all main feed posts are carousels
  • 17.8% of all main feed posts are videos
  • The average business account posts 13.1 stories each month
  • 0.85% is the average engagement rate for all types of posts
  • 0.88% is the average engagement rate for photo posts
  • 1.05% is the average engagement rate for carousel posts
  • 0.55% is the average engagement rate for all types of video posts
  • Business accounts with less than 10,000 followers perform the best:
    • Accounts with less than 10k fans have an average post engagement rate of 1.29%
    • Accounts with between 10k and 100k fans have an average post engagement rate of 1.00%
    • Accounts with more than 100k fans have an average post engagement rate of 0.73%
  • 0.0.6% is the average comments to followers ratio for video posts
  • 0.08% is the average comments to followers ratio for photo posts

At a median of 1.60% engagement rate, brands with the highest engagement rates include higher education at 3.96%, nonprofits at 2.40% and sports teams at 2.40%.

Socialbakers measure their influencer scores by their effectiveness based on their interactions per 1,000 followers, authenticity, and the strength of their interests.

Netflix carousel of various cast members from different Netflix shows sleeping on set.

interactions 1

 

Maybelline’s Brazil account that partnered with influencer @marimaria for the promotion of their product line.

Maybelline

 

Netflix's Season 3 trailer for 13 Reasons Why.

netflix us

Feel the need for more stats?

Be sure to check out the video version of this post.

Looking for some platform specific stats? We got you.

If the yearn to learn is strong, our Instagram Marketing Workshop might be perfect for you.

Facts & Figures // Instagram Statistics for 2021