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Facts & Figures // Instagram Statistics for 2022

This is it. The ultimate list of Instagram statistics that you need to know for 2022.

With the introduction of more shopping options and Reels to the platform, it’s been a big year for Instagram. The social media giant has certainly reaffirmed its position as one of the world’s most popular social media apps.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go, all the fun facts about Instagram and stats you didn’t know you needed to know.

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Looking for more when it comes to Instagram? Check out our Instagram Resources and get your marketing firing!