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Snapchat Statistics for 2022 // Facts & Figures

This is it. The ultimate list of Snapchat Statistics that you need to know in 2022.

When was the last time you actually used Snapchat? It may surprise you to know that app still averages over 230 million daily active users. Should you be on it, too?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From global reports such as the Digital Report, to more localised Australian sources, we regularly update this page with the latest news we can find.

And if you’re looking to find out what all those Snapchat emojis mean – check out our guide here.

Here we go..

  • In 2022, Snapchat is Australia’s sixth most-used social media platform.
  • 4.2% of 18-64 year-olds say Snapchat is their favourite social media platform.
  • 61% of users open Snapchat at least once a day.
  • In Australia, Snapchat ads have the potential to reach 7.25 million users.

  • Snapchat reports that 589.4 million people can be reached with their ads.
  • Snapchat can reach 9.5% of the population who are aged 13 years or more.
  • 52.9% of users on Snapchat are female.
  • 46.3% of users on Snapchat are male.

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

  • 13 – 17 years old
    • Female – 11.5%
    • Male – 9.4%
  • 18 – 24 years old
    • Female – 19.3%
    • Male – 20.3%
  • 25 – 34 years old
    • Female – 11.5%
    • Male – 10.8%
  • 35 – 49 years old
    • Female – 8.2%
    • Male – 4.9%
  • 50+ years old
    • Female – 2.4%
    • Male – 1.1%

  1. India – 144,350,000
  2. USA – 107,950,000
  3. France – 24,700,000
  4. Pakistan – 22,250,000
  5. U.K – 20,560,000
  6. Saudi Arabia – 20,450,000
  • Australia is ranked 16th with a reach of 7,350,000

Feel the need for more stats?

Looking for some platform-specific statistics? We got you.