Facts & Figures // Snapchat Statistics for 2021

This is it. The ultimate list of Snapchat Statistics that you need to know in 2021.

When was the last time you actually used Snapchat? It may surprise you to know that app still averages over 230 million daily active users. Should you be on it, too?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.

Here we go…

  • Snapchat reports that 381.5 million people can be reached with their ads.
  • Snapchat can reach 6.3% of the population who are aged 13 years or more.
  • 61% of users on Snapchat are female.
  • 38% of users on Snapchat are male.

  1. USA – 101,250,000
  2. India – 22,950,000
  3. France – 21,250,000
  4. U.K – 18,700,000
  5. Saudi Arabia – 16,100,000
  • Australia is ranked 13th with a reach of 6,850,000

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

POTENTIAL REACH OF ADVERTISING AUDIENCE

Both Female & Male

  • 13 – 17 years old (71,200,000)
  • 18 – 20 years old (80,700,000)
  • 21 – 24 years old (68,200,000)
  • 25 – 34 years old (88,200,000)
  • 35 + years old (69,800,000)
  • Total (381,500,000)

Female Advertising Audience

  • 13 – 17 years old (48,800,000)
  • 18 – 20 years old (49,500,000)
  • 21 – 24 years old (38,600,000)
  • 25 – 34 years old (51,400,000)
  • 35 + years old (47,100,000)
  • Total (232,400,000)

Male Advertising Audience

  • 13 – 17 years old (25,400,000)
  • 18 – 20 years old (31,200,000)
  • 21 – 24 years old (29,600,000)
  • 25 – 34 years old (36,800,000)
  • 35 + years old (22,700,000)
  • Total (145,700,000)

Feel the need for more stats?

Looking for some platform specific statistics? We got you.

Here are some of our previous posts about Snapchat Stats:

Facts & Figures // Snapchat Statistics for 2021