Facts & Figures // Snapchat Statistics for 2021

• Snapchat reports that 381.5 million people can be reached with their ads.
• Snapchat can reach 6.3% of the population who are aged 13 years or more.
• 61% of users on Snapchat are female.
• 38% of users on Snapchat are male.

• 24% of females are on Snapchat
• 24% of males are on Snapchat
• Percentage of users on Snapchat
  • 13 – 17 (69%)
  • 18 – 29 (62%)
  • 30 – 49 (25%)
  • 50 – 64 (9%)
  • 65+ (3%)
• Locations of users on Snapchat
  • Urban – 29%
  • Suburban – 20%
  • Rural – 20%

1. USA – 101,250,000
2. India – 22,950,000
3. France – 21,250,000
4. U.K – 18,700,000
5. Saudi Arabia – 16,100,000

• Australia is ranked 13th with a reach of 6,850,000

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

• 13 – 17 years old
  • Female – 12%
  • Male – 6.7%
• 18 – 20 years old
  • Female – 13%
  • Male – 8.2%
• 21 -24 years old
  • Female – 10%
  • Male – 7.8%
• 25 – 34 years old
  • Female – 13%
  • Male – 9.6%
• 35+ years old
  • Female – 12%
  • Male – 5.9%

POTENTIAL REACH OF ADVERTISING AUDIENCE

Both Female & Male

• 13 – 17 years old (71,200,000)
• 18 – 20 years old (80,700,000)
• 21 – 24 years old (68,200,000)
• 25 – 34 years old (88,200,000)
• 35 + years old (69,800,000)
• Total (381,500,000)

Female Advertising Audience

• 13 – 17 years old (48,800,000)
• 18 – 20 years old (49,500,000)
• 21 – 24 years old (38,600,000)
• 25 – 34 years old (51,400,000)
• 35 + years old (47,100,000)
• Total (232,400,000)

Male Advertising Audience

• 13 – 17 years old (25,400,000)
• 18 – 20 years old (31,200,000)
• 21 – 24 years old (29,600,000)
• 25 – 34 years old (36,800,000)
• 35 + years old (22,700,000)
• Total (145,700,000)