Facts & Figures // Snapchat Statistics for 2022

• Snapchat reports that 498.2 million people can be reached with their ads.
• Snapchat can reach 8.2% of the population who are aged 13 years or more.
• 57.4% of users on Snapchat are female.
• 40.9% of users on Snapchat are male.

• 24% of females are on Snapchat
• 24% of males are on Snapchat
• Percentage of users on Snapchat
  • 13 – 17 (69%)
  • 18 – 29 (62%)
  • 30 – 49 (25%)
  • 50 – 64 (9%)
  • 65+ (3%)
• Locations of users on Snapchat
  • Urban – 29%
  • Suburban – 20%
  • Rural – 20%

1. USA – 108,000,000
2. India – 74,350,000
3. France – 24,500,000
4. U.K – 21,100,000
5. Saudi Arabia – 19,600,000

• Australia is ranked 16th with a reach of 7,550,000

Below is the share of Snapchat’s advertising audience worldwide, listed by age and gender.

• 13 – 17 years old
  • Female – 12.6%
  • Male – 8%
• 18 – 20 years old
  • Female – 11.8%
  • Male – 9.2%
• 21 -24 years old
  • Female – 9.3%
  • Male – 8.1%
• 25 – 34 years old
  • Female – 12.1%
  • Male – 9.5%
• 35 – 49 years old
  • Female – 8.9%
  • Male – 4.9%
• 50+ years old
  • Female – 2.7%
  • Male – 1.3%

POTENTIAL REACH OF ADVERTISING AUDIENCE

Both Female & Male

• 13 – 17 years old (102,629,200)
• 18 – 20 years old (104,622,000)
• 21 – 24 years old (86,686,800)
• 25 – 34 years old (107,611,200)
• 35 – 49 years old (68,751,600)
• 50+ years old (19,928,000)
• Total (498,200,000)

Female Advertising Audience

• 13 – 17 years old (62,773,200)
• 18 – 20 years old (58,787,600)
• 21 – 24 years old (46,332,600)
• 25 – 34 years old (60,282,200)
• 35 – 49 years old (44,339,800)
• 50+ years old (13,451,400)
• Total (285,966,800)

Male Advertising Audience

• 13 – 17 years old (39,856,000)
• 18 – 20 years old (45,834,400)
• 21 – 24 years old (40,354,200)
• 25 – 34 years old (47,329,000)
• 35 – 49 years old (24,411,800)
• 50+ years old (6,476,600)
• Total (203,763,800)