This is it. The ultimate list of Linkedin Statistics that you need to know in 2022.
Whether you’re looking for work, looking for staff, or simply trying to expand your professional network, LinkedIn is the place to be.
But how many people use the social media platform? Is it really social media? And why exactly should you be on it?
We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.
Here we go…
LinkedIn Demographics (US)
- 37% of US adults are on LinkedIn.
- An average session on
- 24% of females are on LinkedIn
- 29%% of males are on LinkedIn
- Percentage of users on LinkedIn
- 18 - 29 (28%)
- 30 - 49 (37%)
- 50 - 64 (24%)
- 65+ (11%)
- Locations of users on LinkedIn
- Urban - 33%
- Suburban - 30%
- Rural - 10%
LinkedIn Advertising Statistics
- LinkedIn reports that 727 million can be reached with LinkedIn adverts. In the July to September 2020 quarter, reach grew by 3.5% (25 million)
- Marketers can reach 13% of people aged 18 years or older with adverts on LinkedIn.
- 43% of LinkedIn ads audience is female.
- 57% of LinkedIn ads audience is male.
LinkedIn Advertising Audience Stats
Below is the share of LinkedIn's advertising audience worldwide, listed by age and gender.
- 18 - 24 years old
- Female - 8.4%
- Male - 10.8%
- 25 - 34 years old
- Female - 25.8%
- Male - 34.3%
- 35 - 54 years old
- Female - 7.2%
- Male - 10.3%
- 55+ years old
- Female - 1.1%
- Male - 2.1%
Countries with the Greatest Reach on LinkedIn
- USA - 170 million
- India - 71 million
- China - 50 million
- Brazil - 45 million
- UK - 30 million
- France - 21 million
- Canada - 18 million
- Indonesia - 17 million
- Mexico - 16 million
- Italy - 15 million
Australia is ranked 12th with a reach of 12 million.
Australia is ranked 4th with the highest potential advertising reach compared to population with 60.7%.
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