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Facts & Figures // LinkedIn Statistics for 2021

This is it. The ultimate list of Linkedin Statistics that you need to know in 2021.

Whether you’re looking for work, looking for staff, or simply trying to expand your professional network, LinkedIn is the place to be.

But how many people use the social media platform? Is it really social media? And why exactly should you be on it?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.

Here we go…

  • LinkedIn reports that 727 million can be reached with LinkedIn adverts. In the July to September 2020 quarter, reach grew by 3.5% (25 million)
  • Marketers can reach 13% of people aged 18 years or older with adverts on LinkedIn.
  • 43% of LinkedIn ads audience is female.
  • 57% of LinkedIn ads audience is male.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn's advertising audience worldwide, listed by age and gender.

  • 18 - 24 years old
    • Female - 8.8%
    • Male - 11.5%
  • 25 - 34 years old
    • Female - 25.8%
    • Male - 34.1%
  • 35 - 54 years old
    • Female - 7.0%
    • Male - 9.9%
  • 55+ years old
    • Female - 1%
    • Male - 2%

As of October 2020:

  1. USA - 170 million
  2. India - 70 million
  3. China - 60 million
  4. Brazil - 45 million
  5. UK - 29 million
  6. France - 21 million
  7. Canada - 18 million
  8. Indonesia - 17 million
  9. Mexico - 15 million
  10. Italy - 14 million

Australia is ranked 12th with a reach of 12 million.

Australia is ranked 11th with the highest potential advertising reach compared to population with 56%.

  1. TED Conferences - 12.5 million
  2. Google - 12.1 million
  3. Amazon - 8.6 million
  4. LinkedIn - 8.2 million
  5. Microsoft - 7.8 million
  6. IBM - 6.4 million
  7. Unilever - 6.2 million
  8. Nestle - 6.0 million
  9. Accenture - 4.4 million
  10. Facebook - 4.4 million

Feel the need for more stats?

Looking for some platform specific stats? We got you.

Here are some of our previous posts about LinkedIn stats:

If the yearn to learn is strong, our LinkedIn Workshop might be perfect for you.

Facts & Figures // LinkedIn Statistics for 2021