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LinkedIn Statistics for 2022 // Facts & Figures

This is it. The ultimate list of Linkedin Statistics that you need to know in 2022.

Whether you’re looking for work, looking for staff, or simply trying to expand your professional network, LinkedIn is the place to be.

But how many people use the social media platform? Is it really social media? And why exactly should you be on it?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go…

  • LinkedIn is Australia’s 10th most popular social media platform.
  • There were 12.7 million Linkedin users in Australia in April 2022, which accounted for 48.7% of its entire population.
  • The largest user group based on age was 25 to 35 years old. 
  • LinkedIn Ads have the potential to reach as many as 13 million users in Australia.
  • Australian users spend an average of 11 minutes per day on LinkedIn.

  • LinkedIn reports that 828.1 million can be reached with LinkedIn adverts. The quarter-on-quarter ad reach grew by 2.3% (18 million)
  • Marketers can reach 14.6%of people aged 18 years or older with adverts on LinkedIn.
  • 43.2% of LinkedIn ads audience is female.
  • 56.8% of LinkedIn ads audience is male.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn’s advertising audience worldwide, listed by age and gender.

  • 18 – 24 years old
    • Female – 8.6%
    • Male – 10.6%
  • 25 – 34 years old
    • Female – 25.8%
    • Male – 33.3%
  • 35 – 54 years old
    • Female – 7.7%
    • Male – 10.9%
  • 55+ years old
    • Female – 1.0%
    • Male – 2.0%

As of April 2022:

  1. USA – 190 million
  2. India – 87 million
  3. Brazil – 54 million
  4. China – 50 million
  5. UK – 33 million
  6. France – 24 million
  7. Indonesia – 21 million
  8. Canada – 20 million
  9. Mexico – 18 million
  10. Italy – 16 million

Australia is ranked 12th with a reach of 13 million.

Australia is ranked 4th with the highest potential advertising reach compared to the population with 65.1%.

  1. Google – 23 million
  2. Amazon – 23 million
  3. TED Conferences – 22 million
  4. LinkedIn – 20 million
  5. Forbes – 17 million 
  6. Unilever – 16 million
  7. Microsoft – 15 million
  8. Apple – 15 million
  9. IBM – 13 million
  10. Harvard Business Review – 13 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.