Facts & Figures // LinkedIn Statistics for 2022

• 37% of US adults are on LinkedIn.
• An average session on
• 24% of females are on LinkedIn
• 29%% of males are on LinkedIn
• Percentage of users on LinkedIn
  • 18 – 29 (28%)
  • 30 – 49 (37%)
  • 50 – 64 (24%)
  • 65+ (11%)
• Locations of users on LinkedIn
  • Urban – 33%
  • Suburban – 30%
  • Rural – 10%

• LinkedIn reports that 727 million can be reached with LinkedIn adverts. In the July to September 2020 quarter, reach grew by 3.5% (25 million)
• Marketers can reach 13% of people aged 18 years or older with adverts on LinkedIn.
• 43% of LinkedIn ads audience is female.
• 57% of LinkedIn ads audience is male.

LinkedIn Advertising Audience Stats

Below is the share of LinkedIn’s advertising audience worldwide, listed by age and gender.

• 18 – 24 years old
  • Female – 8.4%
  • Male – 10.8%
• 25 – 34 years old
  • Female – 25.8%
  • Male – 34.3%
• 35 – 54 years old
  • Female – 7.2%
  • Male – 10.3%
• 55+ years old
  • Female – 1.1%
  • Male – 2.1%

As of January 2021:

1. USA – 170 million
2. India – 71 million
3. China – 50 million
4. Brazil – 45 million
5. UK – 30 million
6. France – 21 million
7. Canada – 18 million
8. Indonesia – 17 million
9. Mexico – 16 million
10. Italy – 15 million

Australia is ranked 12th with a reach of 12 million.

Australia is ranked 4th with the highest potential advertising reach compared to population with 60.7%.

1. Google – 21 million
2. TED Conferences – 20 million
3. Amazon – 18 million
4. LinkedIn – 15 million
5. Microsoft – 13 million
6. Apple – 13 million
7. Unilever – 13 million
8. Nestle – 11 million
9. IBM – 10 million
10. Tesla – 8 million