TikTok Statistics for 2022 // Facts & Figures

TikTok is the destination for short-form mobile videos.

Their mission is to inspire creativity and bring joy. Statistics bring us joy.

Since TikTok’s launch in 2018, it’s growth has been explosive, especially among teenagers, and is showing no signs of slowing down despite impending regulation.

TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling brings to the TikTok community and the experience of our platform.  

Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy by creating TikTok videos daily.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources. This is it – the ultimate list of TikTok Statistics that you need to know in 2022.

Here we go…

  • As of October 2022, TikTok has become Australia’s seventh most-used social media platform.
  • 6.0% of 18-64 year-olds say TikTok is their favourite social media platform.
  • Australians spend 23.4 hours per month on TikTok – an increase of 40% from 2021.
  • In Australia, TikTok ads have the potential to reach 7.38 million users (18+ only).

The following stats were from data sourced by 99 Firms:

  • TikTok has over two billion downloads.
  • TikTok boasts approximately one billion active monthly users.
  • Roughly 90% of users access TikTok every day.
  • About 62% of all US TikTok users are between 10 and 29 years old.
  • Females account for over 61% of TikTok’s active users in the US.
  • Roughly 50% of TikTok’s best-performing ads play to the emotions of viewers.
  • Users spend a daily average of 52 minutes on TikTok.
  • One million videos are viewed on TikTok each day.

As of October 2022, the following countries have the largest ad reach on TikTok: 

  1. The USA
  2. Brazil
  3. Indonesia 
  4. Russian Federation
  5. Vietnam 
  6. The Philippines 
  7. Thailand 
  8. Mexico
  9. Turkey 
  10. Iraq

The top 50 TikTok influencers have a following comparable to 16% of the global population.

At least 50 TikTok stars have more than 31 million followers, and its top 10 accounts all have more than 50 million followers.

  1. Khabane Lame – 151.6million
  2. Charlie D’Amelio – 148.6 million
  3. Bella Poarch – 92.3 million 
  4. Addison Rae – 88.7 million
  5. Will Smith – 72.4 million
  6. Zach King – 70.7 million
  7. Kimberly Loaiza – 69.5 million

Feel the need for more stats?

Looking for some platform specific stats? We got you.