TikTok is the destination for short-form mobile videos.
Their mission is to inspire creativity and bring joy. Statistics bring us joy.
Since TikTok’s launch in 2018, it’s growth has been explosive, especially among teenagers, and is showing no signs of slowing down despite impending regulation.
TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling brings to the TikTok community and the experience of our platform.
Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy.
We’ve scoured the web and compiled everything we could find into one complete record, full of sources. This is it – the ultimate list of TikTok Statistics that you need to know in 2020.
Here we go…
TikTok Demographics Statistics
- 66% of all users worldwide are under the age of 30
- According to the Digital Report, TikTok’s users are 51% male and 49% female.
- 8% of 16 - 64 year old Australian's were on the platform in January 2020 - this percentage equates to more than 1.7 million people.
- 41% of TikTok users are aged between 16-24 years old
- It’s not entirely off-limits for adults, it’s particularly popular among those in their 40’s, who make up 16.8% of the app’s user base.
- TikTok is available in 155 countries
- The app has been downloaded 467 million time in India, 173 million times in China, and 123 million times in US
- Chinese users account for 80% of the total time spent using TikTok in 2019.
- 43% of new TikTok users are from India.
- One-third of all smartphone users in India have downloaded TikTok
- Brazil is TikTok’s third and fastest-growing market, with 8.6% of downloads
- 90% of all users access the app at least once a day
- While only 9% of US internet users claim to have used TikTok, 49% of teenagers claim to use the platform.
- A recent report surveyed children 4-15-years old during the peak of the U.S. quarantine (March 15 – April) and found users in this young age group spent nearly 86 minutes watching TikTok videos daily.
- The Coronavirus stay-at-home order seems to have only escalated TikTok’s new user growth. TikTok broke records by having more than 115.2 million installs during the month of March 2020. For comparison, in 2019, Instagram only averaged 111.5M downloads per quarter.
The following stats were from data sourced by GlobalWebIndex during November 2019 to give a better understanding about audience engagement on TikTok
- 68% of users watched someone else’s video.
- 63% liked someone else’s video.
- 63% started following someone.
- 59% logged in without doing anything.
- 55% uploaded a video.
- 54% commented on someone’s video.
- 50% shared someone’s video on a different social network.
- 43% uploaded a “Duet” video.
- 41% uploaded a “React” video.
TikTok Advertisement Stats
- Influencers with more than 2.5 million followers charge between $600-$1000 per post
- TikTok guarantees five million daily impressions for brand takeover ads
- Ads prices range from $50 to $150,000 on the platform
- The most expensive ad type listed in the company’s leaked pitch deck is the branded Hashtag Challenge.
- TikTok competitor Byte plans to pay creators $250,000 for videos
Most Followed TikTok Accounts
The top 50 TikTok influencers have a following comparable to 16% of the global population.
At least 40 TikTok stars have more than 10 million followers and it’s top 25 accounts have more than 20 million followers.
- Loren Gray - 39.4 million
- Tik Tok - 37.1 million
- Zac King - 34.8 million
- Baby Ariel - 30.2 million
- Riyaz - 28.8 million
Feel the need for more stats?
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