2025 TikTok Statistics for Marketers // Everything You Need to Know

TikTok is the destination for short-form mobile videos.

Their mission is to inspire creativity and bring joy. Statistics bring us joy.

Since TikTok’s launch in 2018, its growth has been explosive, especially among teenagers, and shows no signs of slowing down despite impending regulation.

TikTok celebrates storytellers, and we’ve witnessed the positive impact that creativity and storytelling bring to the TikTok community and the experience of our platform.

Brands are an important part of the TikTok experience. Whether they are starting trends, connecting communities, or bringing awareness to critical public service initiatives, brands are creating authentic audiences built on the foundation of sharing joy by creating TikTok videos daily.

We’ve scoured the web and compiled everything we could find into one complete record full of sources. This is the ultimate list of TikTok Statistics you need to know in 2024.

Here we go…

TikTok is now the world’s fifth most-used social media platform based on monthly active users.
TikTok has an ad reach of 1.59 billion people.
TikTok’s potential ad reach is 19.4% of the world’s population.
The platform has approximately 2.05 billion active users worldwide.
Based on follower count, TikTok has the highest engagement rate of 2.65% of any social media platform.
The most popular hashtag on TikTok is #FYP.
The median number of post likes versus post views is 7.06%.
Gen Z uses TikTok more than Instagram.
In 2024, TikTok generated $2.7 billion in revenue.
The app has been downloaded more than 5.4 billion times worldwide.
625 million TikTok videos are viewed every minute.
In the US, TikTok has 150 120.5 million users.
TikTok’s audience is 44.3% female and 55.7% male.
The engagement rate for posts from TikTok business accounts is 7.8%.
Khabane Lame is the most popular TikToker, with 161 million followers.
The average user spends 52 minutes each day on the app.
The average user opens the app 8 times a day.

The potential ad reach on TikTok (18+) is 1.59 billion.
TikTok ads reach 19.4% of the world’s population.
TikTok ads reach 28.6% of total internet users.
Influencers with more than 2.5 million followers charge between $600-$1000 per post.
TikTok guarantees five million daily impressions for brand takeover ads.
The female ad reach is 44.3% female vs 55.7% male.
TikTok’s largest advertising audience is males aged 18 to 24 years old.
26% of marketers are using TikTok.

As of 2025, the following countries have the largest ad reach on TikTok:

The USA
Indonesia
Brazil
Mexico
Pakistan
Philippines
Russian Federation
Bangladesh
Egypt
Vietnam

TikTok’s ad reach in Australia is 8.01 million people.
TikTok ads have the potential to reach 29.9% of Australians.
In Australia, TikTok’s audience is 50.9% female and 49.1% male.
TikTok’s largest Aussie user base is males 25-30 years old.
In 2025, TikTok has become Australia’s 27th most popular app overall and the 4th most popular social media app.
In Australia, TikTok ads have the potential to reach 38% of the population over the age of 18.

80% of 16 to 17-year-olds use TikTok.
According to the Digital Report, TikTok’s users are 44.3% female and 55.7% male.
TikTok’s largest audience is males aged 18 to 24 years old.
In the US, users spend an average of 53.8 minutes per day on TikTok
The worldwide average for time spent on TikTok monthly is 34 hours.
TikTok is available in 154 countries.
30% of users have used TikTok Shop.
While only 9% of US internet users claim to have used TikTok, 49% of teenagers claim to use the platform.
37% of TikTok users have a household income of $100k+.

At least 50 TikTok stars have more than 38.5 million followers, and its top 10 accounts all At least 50 TikTok stars have more than 42 million followers, and its top 10 accounts all have more than 77 million followers.

Khabane Lame – 162 million
Charlie D’Amelio – 155 million
MrBeast – 107 million
Bella Poarch – 94 million
Addison Rae – 88 million
TikTok – 80 million
Kimberly Loaiza – 83 million
Zach King – 82 million
Dominik Lipa – 76 million
The Rock – 75 million

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