This is it. The ultimate list of YouTube Statistics that you need to know in 2023.
If you’re creating video content, you need to be on YouTube. It’s the world’s biggest video sharing site for a reason.
As a content creator, you should be keeping a keen eye on the YouTube statistics you need to know in 2023.
We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.
Here we go…
Australian YouTube Stats
- In 2022, Australians are spending 17.1 hours per month on YouTube.
- In Australia, YouTube is closing in on $2 billion in ad revenue.
- One in every two Australians use YouTube.
- 2.35% of Australian social media web traffic referrals come from YouTube.
- In Australia, YouTube ads have a potential reach of 21.3 million people.
- The top search on YouTube in Australia last year was simply ‘song’.
YouTube Demographics (US)
- 45.7% of YouTube users are female.
- 54.3% of YouTube users are male.
- Percentage of users on YouTube
- 13 – 17 (85%)
- 18 – 29 (91%)
- 30 – 49 (87%)
- 50 – 64 (70%)
- 65+ (38%)
- Locations of users on YouTube
- Urban – 77%
- Suburban – 74%
- Rural – 64%
YouTube Top Searches for 2022
The following stats are from the We Are Social 2022 October Report:
- Song
- Movie
- Video
- Songs
- DJ
- Film
- Music
- Cartoon Cartoon
- Cartoon
- Status
Australian Top YouTube Searches for 2022
- Song
- Songs
- Music
- Me
- Minecraft
- Roblox
- Norris Nuts
- Fortnite
- How to make
- Shark
Feel the need for more stats?
Looking for some platform-specific stats? We got you.
Here are some of our other YouTube posts: