Facts & Figures // Facebook Statistics for 2021

Looking for 2021 Facebook statistics?

Well, you’ve come to the right place. There’s no denying that Facebook is a beast and its growth continues. But just what statistics should you be foccussing on in 2021?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.

Here we go, the giant list of all the current Facebook statistics we could find…

  • In the three weeks following George Floyd’s death, conversations around Black Lives Matter tripled, with an average of 7.5 million mentions on Facebook every day.
  • The Beirut blast and the outpouring of support that followed led to Beirut becoming one of the 20 most mentioned topics in Australia across the year.
  • The Kindness Pandemic group, started by Australia’s Dr Catherine Barrett, also became one of the fastest-growing Facebook groups of the year, with more than 562,000 members.
  • More than 10 million people on Facebook joined new groups created since March to support local businesses.
  • Communities rallied to shop local, as more than 47 million stories using the Support Small Business sticker were created on Instagram globally in the past 3 months.
  • Instagram and Facebook Live views doubled in Italy when lockdowns hit, as residents sang on balconies and broadcasted under quarantine. Meanwhile, in the US, Facebook Live viewership jumped 50%, with many tuning into fitness classes, connecting with artists, and more.
  • With in-person services on hold due to COVID-19 lockdowns, the holiday week of April 6 (Easter and Passover) was the biggest for group video calls on Messenger and the most popular week of Facebook Live broadcasts from spiritual Pages, ever.
  • The US strike on Iran’s General, Qasem Soleimani was among the top 8 most discussed moments for Australians on our platforms.
  • Kamala Harris’ Vice Presidential selection announcement was the most mentioned moment in August, drawing more than 10 million posts in one day.
  • Kobe Bryant’s tragic passing was the #1 most discussed moment on Facebook.
  • Ruth Bader Ginsburg a feminist icon, was commemorated in more than 6 million posts across Facebook and Instagram, often using the hashtag #restinpower.
  • To date, more than 2.6 million people have raised more than $87 million through Facebook Fundraisers this year to combat climate change, promote ocean clean up, animal protection efforts and much more.

 

Top Pop Culture Moments:

These much-talked about moments generated some of the highest levels of interaction across our apps, and include the following:

  • Michael Jordan’s “The Last Dance” documentary
  • Dave Chappelle’s Netflix special
  • Cardi B and Megan Thee Stallion’s “WAP”
  • Harry Styles – Golden song release
  • Los Angeles Lakers win the 2020 NBA Championship
  • Katy Perry announces her pregnancy via music video
  • “Savage” by Megan Thee Stallion
  • Shakira and Jennifer Lopez’s Super Bowl halftime performance
  • Netflix’s “Tiger King”
  • Andrea Bocelli’s Easter performance from Milan, Italy

Facebook Demographics (US)

Countries with highest number of Facebook users as of Oct 2020

  1. India - 310 million
  2. USA - 190 million
  3. Indonesia - 140 million
  4. Brazil - 130 million
  5. Mexico - 92 million
  6. Philippines - 81 million
  7. Vietnam - 65 million
  8. Thailand - 50 million
  9. Egypt - 44 million
  10. Bangladesh - 39 million

  • Facebook reports that 2.14 billion people can be reached through ads. In the July to September 2020 quarter, reach grew by 2.2% (45 million).
  • Facebook can reach 35% of the population aged 13 years or older through ads.
  • 43% of Facebook's ad audience is female and 57% is male.
  • Overall, women are significantly more likely to click or tap on Facebook adverts compared to men, while people between the ages of 35 and 65 also show greater propensity to engage with commercial messages on the platform.
  • The top 5 countries with the greatest advertising reach are; India, USA, Indonesia, Brazil, and Mexico. Australia didn't make the top 20.
  • The average user worldwide clicks on 12 ads per month on the platform. In Australia, the average number of ad clicks per month is 23.
  • The average cost per click for any Facebook ad is $1.72
  • The average price for Facebook Ads decreased 6% in 2019
  • Overall Facebook Ad impressions increased 37% in 2019
  • Facebook's global advertising audience can reach 19% of males aged between 25-34.
  • Facebook's global advertising audience can reach 13% of females aged between 25-34.
  • 56.4% of Facebook's ad audience speak English.
  • Just over 48% of Facebook ad revenue comes from the United States and Canada alone.
  • The average Australian user clicks on 21 Facebook adverts per month.
  • 58% of marketers plan on increasing their use of Facebook ads over the next 12 months
  • One in ten marketers indicated they'll be decreasing their organic marketing on Facebook.
  • Only 50% of marketers plan on increasing their Facebook organic activities, down from 62% 2 years ago.
  • According to Facebook, research shows that ads that contain lightweight motion outperform ads that use still images alone 75% of the time.

  • 98.3% of Facebook users access the app by any type of mobile device.
  • 79.9% of Facebook users only access the app by phone.
  • 1.7% of Facebook users only access Facebook by a desktop computer.
  • 18.5% of Facebook users access the app by both phones and computers.
  • 80.5% of Facebook users access Facebook on Android devices.
  • 14.3% of Facebook users access Facebook on IOS devices.
  • 5.1% of Facebook users access Facebook on other devices.
  • 94% of ad revenue on Facebook is from mobile.
  • Only 6% of ad revenue comes from desktop.

  • A "typical" user likes 12 posts in a 30-day period. In Australia, the number is 15.
  • A "typical" user comments on 5 posts in a 30-day period.
  • A "typical" user shares 1 post in a 30-day period.
  • A "typical" user clicks on 12 Facebook adverts in a 30-day period.
  • Australia has one of the highest median monthly Facebook comments per user - 8.
  • Last year, an eMarkteter study found that daily social media use was decreasing. Facebook use, specifically among US users 18 and up, decreased by nearly 2% compared to previous years. In 2020, they forecast that the average daily time would essentially remain the same.

  • The average Facebook page has a 0.12% increase in page likes.
  • The average post reach vs page likes is 7.01%
  • The average organic reach vs page likes is 5.17%
  • 26.9% of pages are using paid media.

Engagement v Reach

  • The average paid reach vs total reach is 28.1%
  • The worldwide average organic reach of posts vs the number of page likes is 5.2%
  • The Australian average organic reach of posts vs the number of page likes is 7.6%
  • 55.6% of Facebook posts by pages are photos, 22.2% are videos, 18.5% are links and 3.6% are statuses. The average page posts 1.55 times per day.
  • The average engagement rate for any kind of Facebook posts is 0.18%
  • The average engagement rate for video posts is 0.26%
  • The average engagement rate for image posts is 0.21%
  • The average engagement rate for Facebook link page posts is 0.05%
  • The average engagement rate for Facebook page status posts is 0.21%
  • Pages with less than 10,000 fans perform the best:
    • Pages with less than 10k fans have an average post engagement rate of 0.52%
    • Pages with between 10k and 100k fans have an average post engagement rate of 0.28%
    • Pages with more than 100k fans have an average post engagement rate of 0.10%

  1. Facebook page - 214,710,000
  2. Samsung - 160,180,000
  3. Cristiano Ronaldo - 122,200,000
  4. Real Madrid FC - 110,820,000
  5. Coca-Cola - 107,370,000
  6. FC Barcelona - 103,170,000
  7. Shakira - 100,100,000
  8. Tasty - 97,650,000
  9. Vin Diesel - 96,880,000
  10. CGTN - 91,720,000

Feel the need for more stats?

Looking for some platform specific stats? We got you.

Here are some of our previous posts about Facebook stats:

Be sure to check out the video version of this post here or if the yearn to learn is strong, our Facebook Marketing Webinar might be perfect for you.

Facts & Figures // Facebook Statistics for 2021