Facebook Statistics for 2023 [UPDATE]

Looking for 2023 Facebook statistics?

Does anyone actually use Facebook anymore? It may seem like people are leaving the platform in droves, but the stats tell a different story.

There’s no denying that Facebook has become somewhat of a social media enigma in recent years, as Mark Zuckerberg’s obsession with the Metaverse and strapping VR headsets to everyone’s face continues to make people scratch their heads.

From low numbers amongst Gen Z to your aunt being radicalised by rampant misinformation, can Facebook survive as the world transitions into a new social media age?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go, the giant list of all the current Facebook statistics we could find…

  • In 2022, Facebook will remain the most popular social media platform in Australia.
  • 27.2% of Australians aged 16-64 say Facebook is their favourite social media platform.
  • Facebook Messenger is Australia’s second-most-popular social media app.
  • Australian users spend 17.6 hours per month on Facebook.
  • Facebook is still huge for advertisers, with 65.03% of link clicks to third-party sites from social media coming from Facebook.
  • In Australia, Facebook ads have a potential reach of 15 million people.
  • 97.6% of Australian users access Facebook via any mobile phone.
  • Only 2.4% of Australian users access Facebook from laptops or desktop computers only.
  • 37.4% of Australian Facebook users use both mobile phones and computers.
  • 60.3% of Australian Facebook users only access the platform via mobile devices.

Facebook Demographics (US)

Countries with highest number of Facebook users as of April 2022

  1. India — 416.6 million
  2. United States — 240.0 million
  3. Indonesia — 176.5 million
  4. Brazil — 139.0 million
  5. Philippines — 91.0 million
  6. Mexico — 78.0 million
  7. Vietnam 75.9 million
  8. Thailand — 58.5 million
  9. Japan — 55.8 million
  10. Pakistan — 49.2 million

  • A “typical” user likes 11 posts in a 30-day period. In Australia, the number is 13.
  • A “typical” user comments on eight posts in a 30-day period.
  • A “typical” user shares one post in a 30-day period.
  • A “typical” user clicks on 22 Facebook ads in a 30-day period. In Australia, the number is 21.
  • Australia has one of the highest median monthly Facebook comments per user – eight.

The following stats are from Media Kix

  • Video now accounts for almost half of all time spent on Facebook.
  • The average watch time for videos on Facebook is 10 seconds.
  • Facebook has nearly 2 billion daily active users.
  • Facebook Live videos produce 6 times as many interactions as traditional videos.
  • 1 out of 5 Facebook videos is a Live video.
  • 47% of total ad recall happens in the first 3 seconds of a video ad.
  • 1.25 billion people visit Facebook Watch monthly.
  • 85% of videos are played without sound.
  • Over 60% of video revenue now comes from mobile-first video.
  • Vertical video is the leading Facebook video format.
  • The average view-through rate for Facebook ads is 30%.
  • Branded Facebook videos earn on average a 13% organic reach and 6% engagement rate.
  • 8 billion video views happen daily through Facebook video.

  • Advertisers could reach 1.00 billion users on Facebook Messenger in October 2022, placing it 7th for the world’s most ‘active’ social media platforms.
  • The latest figures indicate that roughly 12.5% of all the people on Earth use Facebook Messenger today.
  • Messenger’s potential advertising reach of the population aged 13+ is 16.1%.
  • As of October 2022, 44.5% of Facebook Messenger’s global users are female.
  • As of October 2022, 55.5% of Facebook Messenger’s global users are male.

Engagement v Reach

  • The average engagement rate for any kind of Facebook posts is 0.07%
  • The average engagement rate for video posts is 0.08%
  • The average engagement rate for image posts is 0.12%
  • The average engagement rate for Facebook link page posts is 0.04%
  • The average engagement rate for Facebook page status posts is 0.11%

  1. Facebook app – 177,717,000
  2. Samsung – 161,836,000
  3. Cristiano Ronaldo – 154,000,000
  4. Real Madrid C.F – 112,100,000
  5. Shakira – 117,000,000
  6. Coca-Cola – 108,000,000
  7. Vin Diesel – 106,000,000
  8. Leo Messi – 106,000,000
  9. FC Barcelona – 103,700,000
  10. Tasty – 96,200,000

Feel the need for more stats?

Looking for some platform-specific stats? We got you.