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Facts & Figures // Facebook Statistics for 2022

Looking for 2022 Facebook statistics?

Well, you’ve come to the right place. There’s no denying that Facebook is a beast and its growth continues. But just what statistics should you be foccussing on in 2022?

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.

Here we go, the giant list of all the current Facebook statistics we could find…

Facebook Demographics (US)

Countries with highest number of Facebook users as of Jan 2021

  1. India - 320 million
  2. USA - 190 million
  3. Indonesia - 140 million
  4. Brazil - 130 million
  5. Mexico - 93 million
  6. Philippines - 83 million
  7. Vietnam - 68 million
  8. Thailand - 51 million
  9. Egypt - 45 million
  10. Bangladesh - 41 million

  • 98.3% of Facebook users access the app by any type of mobile device.
  • 81% of Facebook users only access the app by phone.
  • 1.7% of Facebook users only access Facebook by a desktop computer.
  • 17.3% of Facebook users access the app by both phones and computers.
  • 80.7% of Facebook users access Facebook on Android devices.
  • 14.7% of Facebook users access Facebook on IOS devices.
  • 5.1% of Facebook users access Facebook on other devices.
  • 94% of ad revenue on Facebook is from mobile.
  • Only 6% of ad revenue comes from desktop.

  • A "typical" user likes 11 posts in a 30-day period. In Australia, the number is 13.
  • A "typical" user comments on 5 posts in a 30-day period.
  • A "typical" user shares 1 post in a 30-day period.
  • A "typical" user clicks on 11 Facebook adverts in a 30-day period. In Australia, the number is 21.
  • Australia has one of the highest median monthly Facebook comments per user - 8

  • The average Facebook page has a 0.12% increase in page likes.
  • The average post reach vs page likes is 7.01%
  • The average organic reach vs page likes is 5.17%
  • 26.9% of pages are using paid media.

Engagement v Reach

  • The average paid reach vs total reach is 28.1%
  • The worldwide average organic reach of posts vs the number of page likes is 5.2%
  • The Australian average organic reach of posts vs the number of page likes is 7.6%
  • 35.6% of Facebook posts by pages are photos, 15.1% are videos, 47.2% are links and 2.1% are statuses. The average page posts 2.37 times per day.
  • The average engagement rate for any kind of Facebook posts is 0.11%
  • The average engagement rate for video posts is 0.13%
  • The average engagement rate for image posts is 0.18%
  • The average engagement rate for Facebook link page posts is 0.05%
  • The average engagement rate for Facebook page status posts is 0.19%
  • Pages with less than 10,000 fans perform the best:
    • Pages with less than 10k fans have an average post engagement rate of 0.45%
    • Pages with between 10k and 100k fans have an average post engagement rate of 0.25%
    • Pages with more than 100k fans have an average post engagement rate of 0.08%

  • In the three weeks following George Floyd’s death, conversations around Black Lives Matter tripled, with an average of 7.5 million mentions on Facebook every day.
  • The Beirut blast and the outpouring of support that followed led to Beirut becoming one of the 20 most mentioned topics in Australia across the year.
  • The Kindness Pandemic group, started by Australia’s Dr Catherine Barrett, also became one of the fastest-growing Facebook groups of the year, with more than 562,000 members.
  • More than 10 million people on Facebook joined new groups created since March to support local businesses.
  • Communities rallied to shop local, as more than 47 million stories using the Support Small Business sticker were created on Instagram globally in the past 3 months.
  • Instagram and Facebook Live views doubled in Italy when lockdowns hit, as residents sang on balconies and broadcasted under quarantine. Meanwhile, in the US, Facebook Live viewership jumped 50%, with many tuning into fitness classes, connecting with artists, and more.
  • With in-person services on hold due to COVID-19 lockdowns, the holiday week of April 6 (Easter and Passover) was the biggest for group video calls on Messenger and the most popular week of Facebook Live broadcasts from spiritual Pages, ever.
  • The US strike on Iran’s General, Qasem Soleimani was among the top 8 most discussed moments for Australians on our platforms.
  • Kamala Harris’ Vice Presidential selection announcement was the most mentioned moment in August, drawing more than 10 million posts in one day.
  • Kobe Bryant’s tragic passing was the #1 most discussed moment on Facebook.
  • Ruth Bader Ginsburg a feminist icon, was commemorated in more than 6 million posts across Facebook and Instagram, often using the hashtag #restinpower.
  • To date, more than 2.6 million people have raised more than $87 million through Facebook Fundraisers this year to combat climate change, promote ocean clean up, animal protection efforts and much more.

Top Pop Culture Moments:

These much-talked about moments generated some of the highest levels of interaction across our apps, and include the following:

  • Michael Jordan’s “The Last Dance” documentary
  • Dave Chappelle’s Netflix special
  • Cardi B and Megan Thee Stallion’s “WAP”
  • Harry Styles – Golden song release
  • Los Angeles Lakers win the 2020 NBA Championship
  • Katy Perry announces her pregnancy via music video
  • “Savage” by Megan Thee Stallion
  • Shakira and Jennifer Lopez’s Super Bowl halftime performance
  • Netflix’s “Tiger King”
  • Andrea Bocelli’s Easter performance from Milan, Italy

  1. Facebook app - 211,830,000
  2. Samsung - 161,150,000
  3. Cristiano Ronaldo - 146,290,000
  4. CGTN - 113,270,000
  5. Real Madrid FC - 110,320,000
  6. Shakira - 108,730,000
  7. Coca-Cola - 105,770,000
  8. Tasty - 105,550,000
  9. China Daily - 103,890,000
  10. Mr Bean - 104,000,000

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Facts & Figures // Facebook Statistics for 2022