fbpx

Pinterest Statistics for 2022 // Facts & Figures

This is it. The ultimate list of Pinterest Statistics that you need to know for 2022.

Searching for some inspiration? You may be a bit unfamiliar with Pinterest, but you shouldn’t be.

The popular social media platform is a fantastic resource for creatives and professionals alike, and there’s more to it than you might think.

We’ve scoured the web and compiled everything we could find into one complete record of statistics, full of sources.

From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go…

  • Pinterest has 442 million global monthly active users and 7 million are from Australia.
  • 7.9% of Australian web traffic referrals from social media come from Pinterest.
  • In Australia, Pinterest ads have the potential to reach 4.10 million people. 
  • 37% of Australian mums are on Pinterest.
  • 42% of Australian millennials are on Pinterest.
  • 53% of Australian millennial women are on Pinterest.
  • 32% of Australian millennial men are on Pinterest.
  • 36% of Pinterest’s Australian users have an average of $100k+ household income.

Travellers use Pinterest to help them decide where to go, how to get there, and what to do once they arrive. Pinterest can help your brand play a part in their journey.

Here’s a breakdown of how Australian pinners use the platform for travel:

  • 1.9m+ Australians look for travel ideas on Pinterest every month
  • 75% say travel pins from brands are useful
  • 65% of those interested in travel are females
  • 73% of Australian pinners were inspired to plan an additional trip because of Pinterest
  • 70% of Pinners discovered a new travel option on Pinterest
  • 36% more likely to find that helping the environment is important to them than the average internet users
  • 14% more likely to regularly try new foods from other countries.
  • 32% more likely to be interested in other cultures and countries than the average internet user.
  • 29% more likely to feel that exploring the world is important to me than the average internet users
  • 54% have noticed promoted Pins for travel on Pinterest
  • 48% who viewed branded Travel content made a purchase

As of April 2022, these are the countries with the greatest advertising reach on Pinterest:

  1. USA – 88,550,000
  2. Brazil – 30,020,000
  3. Mexico – 16,150,000
  4. Germany – 15,825,000
  5. France – 10,650,000
  6. Canada – 9,635,000
  7. Italy – 9,275,000
  8. U.K – 9,150,000
  9. Spain – 7,155,000
  10. Poland – 5,335,000

Australia is ranked 12th with a reach of 4,335,000.

Below is a list of some of the top trends that Pinterest has identified for 2022.

  • Rebel cuts 
  • Be jeweled 
  • Dopamine dressing 
  • Curve appeal 
  • Night moves 
  • Hot horology 
  • Puff love 
  • Barkitecture 
  • Oh my goth 
  • Batter up 
  • Relation-tips 
  • Nailscapes 
  • Hotter wheels 
  • Biophilic design 
  • Emotional escape rooms 
  • Altbashes 
  • Check yourself 
  • Midful menstruation 
  • Cuppa time 
  • Hellenistic revival 
  • Lounge-erie 
  • Lake it ‘til you make it 
  • Flexercise 
  • Kidding around 
  • Pearlcore 
  • Celestial celebrations
  • Finpowerment 
  • Calming classrooms 
  • Limitless luxe 
  • Ancesteral eats 
  • Higher frequency 
  •  The last resort 
  • Don’t quit your yay job 
  • Store decor 
  • Bestie aesthetic

  • 76.9% of Pinterest’s ad audience is female.
  • 15.2% of Pinterest’s ad audience is male.
  • People on Pinterest rate ads on Pinterest 1.4 times more relevant and useful than those on other platforms.
  • 1 in 2 people make a purchase after seeing a promoted pin
  • 78% of users say content from brands is useful, including ads
  • Pinterest had a 6.2% increase in its advertising reach compared to its previous quarter-to-quarter.
  • Pinterest can reach 235 million people with their adverts.
  • Marketers can reach 3.8% of the population aged 13 years or more with their adverts.
  • In 2021, Pinterest generated $2.1 billion U.S. dollars in advertising revenue

Potential Reach of Advertising Audience

Both Female and Male

  • 18 – 24 years old – 20.0%
  • 25 – 34 years old  – 39.4%
  • 35 – 44 years old – 15.1%
  • 45 – 54 years old – 9.2%
  • 55 – 64 years old -10.1%
  • 65+ years old – 4%
  • Total ad reach – 225,700,000

Female Advertising Audience (%)

  • 18 – 24 years old – 16.4%
  • 25 – 34 years old – 29.1%
  • 35 – 44 years old – 13.0%
  • 45 – 54 years old – 7.0%
  • 55 – 64 years old – 7.5%
  • 65+ years old – 2.9%

Male Advertising Audience (%)

  • 18 – 24 years old – 2.6%
  • 25 – 34 years old – 6.4%
  • 35 – 44 years old – 2.6%
  • 45 – 54 years old – 1.7%
  • 55 – 64 years old – 1.6%
  • 65+ years old – 0.8%

 

Audience Stats

Below is the share of Pinterest’s advertising audience worldwide, listed by age and gender.

  • 18 – 24 year old
    • Female – 16.4%
    • Male – 2.6%
    • Unspecified – 1.0%
  • 25 – 34 year old
    • Female – 29.1%
    • Male – 6.4%
    • Unspecified – 3.9%
  • 35 – 44 year old
    • Female – 13.0%
    • Male – 2.6%
    • Unspecified – 1.5%
  • 45 – 54 year old
    • Female – 7.0%
    • Male – 2.6%
    • Unspecified – 1.5%
  • 55 – 64 year old
    • Female – 7.0%
    • Male – 1.7%
    • Unspecified – 0.5%
  • 65+ years old
    • Female – 2.9%
    • Male – 0.8%
    • Unspecified – 0.3%

Feel the need for more stats?

Looking for some platform-specific stats? We got you.

Here are some of our previous posts about Pinterest: