This is it. The ultimate list of Twitter statistics that you need to know in 2021.
Missinformation, flagged Tweets, fake news … yep, Twitter had it all this year. Who knows what the platform has in store for next year, but we can tell you all the statistics you should keep in mind for 2021.
We’ve scoured the web and compiled everything we could find into one complete record, full of sources.
From the global reports such as the Digital Report, to more localised Australian sources such as the Yellow Report, we regularly update this page with the latest news we can find.
Here we go…
Twitter Advertisement Audience Stats
- As of the first quarter of 2020, Twitter has 166 million monetizable daily active users (mDAUs).
Below is the share of Twitter's advertising audience worldwide, listed by age and gender.
- 13 - 17 years old
- Female - 4.7%
- Male - 4.9%
- 18 - 24 years old
- Female - 12%
- Male - 12%
- 25 - 34 years old
- Female - 10%
- Male - 19%
- 35 - 49 years old
- Female - 7%
- Male - 16%
- 50+ years old
- Female - 5.1%
- Male - 9.9%
Global Twitter Breakdowns
Countries with the Greatest Reach on Twitter
Australia is ranked 16th with a reach of 6,230,000.
Countries with highest number of Twitter users as of Jan 2020
Twitter Demographics (US)
- In the United States, 80% of tweets are created by just 10% of users.
- Findings from Pew Research Center show that the average U.S. adult posts twice and favorites one tweet per month, follows 89 accounts, and has 29 followers.
- Some 13% of adults in the U.S. keep their accounts private.
- 21% of females are on Twitter
- 24% of males are on Twitter
- Percentage of users on Twitter
- 13 - 17 (33%)
- 18 - 29 (38%)
- 30 - 49 (26%)
- 50 - 64 (17%)
- 65+ (7%)
- Locations of users on Twitter
- Urban - 22%
- Suburban - 26%
- Rural - 13%
Twitter Accounts with the most Followers
- Barack Obama - 112 million
- Justin Bieber - 108.9 million
- Katy Perry - 108.4 million
- Rihanna - 95.7 million
- Taylor Swift - 85.6 million
- Cristiano Ronaldo - 82.5 million
- Lady Gaga - 80.8 million
- Ellen Degeneres - 79.4 million
- YouTube - 72.2 million
- Donald Trump - 72.1 million
Feel the need for more stats?
Looking for some platform specific stats? We got you.
Here are some of our previous posts about Twitter Stats:
- Must Know Stats // Twitter in 2017
- 50 Stats For Twitter in 2019
- Twitter Stats for 2019 [VIDEO]
- 20 Twitter Fast Facts

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