2025 Twitter Statistics // Everything You Need to Know from SMPerth

This is it. The ultimate list of Twitter statistics that you need to know in 2025.

Launched in 2006, Twitter quickly became one of the world’s most popular apps, even spawning its own verbs. However, Twitter, as we know it, is no more.

From misinformation, flagged Tweets, and fake news to bots, scams, and a billionaire owner who seems more interested in posting dank memes than actually running a successful platform—X (fka Twitter) is anything but boring.

Yep, there’s no need to panic. We’re sure Twitter’s current dumpster fire will burn itself out eventually, right?

While we can’t tell you what will happen to X, the least we can do is give you the information you need to make an informed opinion about the platform.

We’ve scoured the web and compiled everything we could find into one complete record full of sources. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Unlike the $8 a month that X Premium will cost you, our statistics are completely free…

X/Twitter is Australia’s 5th most popular social media platform.
X/Twitter has a potential ad reach of 5.25 million people in Australia.
X/Twitter’s ads can reach 19.6% of Australia’s population or 24.2% of all internet users.
Australian X/Twitter users open the app 72 times per month.
Despite the above, only 3.1% of 16 to 64-year-olds consider X/Twitter to be their favourite platform.
Just 6.17% of Australia’s web traffic referrals on social media come from X/Twitter.
25.5% of Australians over 18 years old are on X/Twitter.
In Australia, X/Twitter’s audience is 32.7% female and 67.3% male.

As of 2025, X/Twitter has 200 to 240 million daily active users (mDAUs).
X/Twitter has a potential ad reach of 585.8 million.
X/Twitter’s ad reach is 7.1% of the global population.
X/Twitter’s ad reach is 63.7% male and 36.3% female.

Below is the share of X/Twitter’s advertising audience worldwide, listed by age and gender.

13 – 17 years old
- Female – 1.0%
- Male – 1.0%
18 – 24 years old
- Female – 13.2%
- Male – 18.9%
25 – 34 years old
- Female – 13.0%
- Male – 24.5%
35 – 49 years old
- Female – 6.9%
- Male – 14.2%
50+ years old
- Female – 2.5%
- Male – 4.8%

Countries with the Greatest Advertising Reach on X/Twitter

USA – 103.96 million
Japan – 70.92 million
Indonesia – 25.1 million
India – 24.08 million
United Kingdom – 22.86 million
Germany – 21.6 million

X/Titter is Australia’s 9th most popular social media platform.
X/Twitter has a potential ad reach of 6.1 million people in Australia.
X/Twitter’s ads can reach 22.9% of Australia’s population or 24.2% of all internet users.
Australian X/Twitter users open the app 72 times per month.
Despite the above, only 2.6% of 16 to 64-year-olds consider X/Twitter to be their favourite platform.
13.53% of Australia’s web traffic referrals on social media come from X/Twitter.
25.5% of Australians over 18 years old are on X/Twitter.
In Australia, X/Twitter’s audience is 32.5% female and 67.5% male.

Elon Musk – 210 million
Barack Obama – 131 million
Cristiano Ronaldo – 111 million
Justin Bieber – 109million
Rihanna – 108 million
Katy Perry – 105 million
Narendra Modi – 104 million
Donald Trump – 96 million
Taylor Swift – 94 million
NASA – 84 million

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