fbpx

Twitter Statistics for 2022 // Facts & Figures

This is it. The ultimate list of Twitter statistics that you need to know in 2022.

Misinformation, flagged Tweets, fake news … yep, Twitter has it all. Who knows what the platform has in store for next, but we can tell you all the statistics you should keep in mind for 2022.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources.

From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Here we go…

  • Twitter is Australia’s eighth most-popular social media platform.
  • Twitter has 330 million monthly active users globally and 5.8 million are from Australia.
  • Despite the above, only 2.6% of 16 to 64 year-olds consider Twitter to be their favourite platform.
  • 13.53% of Australia’s web traffic referrals on social media come from Twitter.
  • Twitter ads have a potential reach of 3.7 million people.
  • 28% of Australians over 13 years old are on Twitter

Below is the share of Twitter’s advertising audience worldwide, listed by age and gender.

Top Brands

  • CNN Breaking News’s Twitter Profile has 61.8 million followers.
  • CNN’s Twitter Profile has 55.7 million followers.
  • The New York Times’s Twitter Profile has 51.2 million followers.
  • Nasa’s Twitter Profile has 50.7 million followers.
  • BBC Breaking News’s Twitter Profile has 48.6 million followers.

  • 23% of US adults use Twitter.
  • In the US, 46% of Twitter users report using Twitter daily.
  • Some 13% of adults in the U.S. keep their accounts private.
  • 25% of U.S. Twitter users are males and 22% of U.S. Twitter users are female.
  • 34% of Americans who use Twitter earn $75k+, while 29% of them earn $30k-$49.999.
  • Percentage of users on Twitter
    • 13 – 17 (33%)
    • 18 – 29 (38%)
    • 30 – 49 (26%)
    • 50 – 64 (17%)
    • 65+ (7%)
  • Locations of users on Twitter
    • Urban – 22%
    • Suburban – 26%
    • Rural – 13

  1. Barack Obama – 130.5 million
  2. Justin Bieber – 114.3 million
  3. Katy Perry – 108.8 million
  4. Rihanna – 104 million
  5. Cristiano Ronaldo – 96.5 million
  6. Taylor Swift – 89.9 million
  7. Lady Gaga – 84.1 million
  8. Ellen Degeneres – 77.7 million
  9. Narendra Modi – 74.2 million 
  10. YouTube – 73.9 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.