Twitter Statistics for 2023 // Facts & Figures

This is it. The ultimate list of Twitter statistics that you need to know in 2023.

We might not have $44 billion to overpay for a dwindling social media platform, but we do have the most comprehensive list of Twitter statistics on the internet.

From misinformation, flagged Tweets, and fake news to bots, scams, and a billionaire owner who seems more interested in posting dank memes than actually running a successful full platform—Twitter is anything but boring.

Yep, there’s no need to panic at all. We’re sure Twitter’s current dumpster fire will burn itself out eventually, right?

While we can’t tell you whether or not Twitter will survive past 2023, the least we can do is give you the information you need to make an informed opinion about the platform.

We’ve scoured the web and compiled everything we could find into one complete record, full of sources. From global reports such as the Digital Report to more localised Australian sources, we regularly update this page with the latest news we can find.

Unlike the $8 a month that Twitter Blue will cost you, our statistics are completely free…

  • Twitter is Australia’s eighth most-popular social media platform.
  • Twitter has 330 million monthly active users globally and 5.8 million are from Australia.
  • Despite the above, only 2.6% of 16 to 64 year-olds consider Twitter to be their favourite platform.
  • 13.53% of Australia’s web traffic referrals on social media come from Twitter.
  • Twitter ads have a potential reach of 3.7 million people.
  • 28% of Australians over 13 years old are on Twitter

Below is the share of Twitter’s advertising audience worldwide, listed by age and gender.

  • 13 – 17 years old
    • Female – 2.1%
    • Male – 5.7%
  • 18 – 24 years old 
    • Female – 9.9%
    • Male – 15.3%
  • 25 – 34 years old
    • Female – 7.9%
    • Male – 18.7%
  • 35 – 49 years old 
    • Female – 8.8%
    • Male – 19.6%
  • 50+ years old
    • Female – 4.4%
    • Male – 7.6%

Top Brands

  • CNN Breaking News’s Twitter Profile has 61.8 million followers.
  • CNN’s Twitter Profile has 55.7 million followers.
  • The New York Times’s Twitter Profile has 51.2 million followers.
  • Nasa’s Twitter Profile has 50.7 million followers.
  • BBC Breaking News’s Twitter Profile has 48.6 million followers.

Countries with the Greatest Advertising Reach on Twitter

  1. USA – 91.7 million
  2. Japan – 67.35 million
  3. India – 28.1 million
  4. Indonesia – 24 million
  5. Brazil – 23.4 million

Countries with highest number of Twitter users as of Jan 2022

  • 23% of US adults use Twitter.
  • In the US, 46% of Twitter users report using Twitter daily.
  • Some 13% of adults in the U.S. keep their accounts private.
  • 25% of U.S. Twitter users are males and 22% of U.S. Twitter users are female.
  • 34% of Americans who use Twitter earn $75k+, while 29% of them earn $30k-$49.999.
  • Percentage of users on Twitter
    • 13 – 17 (33%)
    • 18 – 29 (38%)
    • 30 – 49 (26%)
    • 50 – 64 (17%)
    • 65+ (7%)
  • Locations of users on Twitter
    • Urban – 22%
    • Suburban – 26%
    • Rural – 13

  1. Barack Obama – 133.4 million
  2. Elon Musk – 115 million
  3. Justin Bieber – 113.8 million
  4. Katy Perry – 108.9 million
  5. Rihanna – 107.1 million
  6. Cristiano Ronaldo – 104.5 million
  7. Taylor Swift – 91.5 million
  8. Lady Gaga – 84.9 million
  9. Ellen Degeneres – 77.2 million
  10. Narendra Modi – 84.1 million
  11. YouTube – 76.7 million

Feel the need for more stats?

Looking for some platform-specific stats? We got you.