How to get more authentic and genuine Instagram followers
Instagram followers can be hard to come by, especially because buying followers and using bots are not an option you should consider.
In 2021, businesses use Instagram to humanise their brand, display products and company culture, delight customers, and generate new business regularly.
But did you know that Instagram business accounts only receive a 1.46% increase in monthly followers on average?
This makes getting more Instagram followers an arduous process.
You need real, authentic followers invested in your brand, whose beliefs are compatible with yours, and your solutions address their needs. .
Let’s take a look at a few tactics that will assist you in gaining those real followers.
Have an Instagram markting strategy
Having a large number of followers will not guarantee you a successful Instagram account. This is why increasing your following should be part of a more comprehensive strategy that ties to your business strategy and social marketing goals.
So consider why you actually want to gain more Instagram followers; do you want to increase brand awareness? Increase sales? Increase traffic to your website? Keeping your Instagram account consistent can help you stay focused on these business-oriented aims. It will assist you in telling a captivating brand story that will appeal to new profile visitors and help you create (and maintain) a loyal following.
People must first find you on Instagram before you can even think of them becoming Instagram followers. On Instagram, only a small portion of the text is searchable. In fact, just the name and username fields on Instagram contribute to search results, so it’s a good idea to make it the same as your other social media handles, making it easier for people to locate you. Use your brand name or a version of it that people are likely to type into a search engine when looking for your company.
Pin the most engaging comments
The option to pin up to three comments for each post is one of Instagram’s lesser-known capabilities. Using pinned comments, you can extend your caption beyond the restricted 2,200 characters by continuing the story in the comments, allowing more in-depth stories to be told. You can also pin your favourite user comments, especially if they generate a lot of interaction and allows for more options for interaction and connection with followers.
Use the Instagram nametag
Your Instagram nametag is a scannable code that allows others to follow you on Instagram right away. The Instagram nametag is a simple and efficient way to promote your account on offline materials such as packing slips, signs, and product packaging. At networking events and conferences, your nametag is also a great way to gain new followers in real-time without having to type out your handle; anyone you meet in person can scan your code to follow you.
Try to get on Instagram’s Explore page
Every month, half of all Instagram accounts visit Explore, so this is a significant opportunity for brands trying to get more Instagram followers. The Instagram Explore page has become more tailored to each user’s account, behaviour and preferences. Triggers that influence what appears on the Instagram Explore page include what users are currently following and liking, video content, highly visual Instagram Stories and sharing original content (not resharing content).
Engage with like-minded communties
Participating in conversations by liking, commenting on, and sharing content from other trustworthy members of your community is a great way to get more Instagram followers. Avoid generic comments that appear to be from bots. When you like and comment on other people’s postings, they are notified, and they may visit your profile to return the favour, and others will read your comments and may look into your profile if they find it exciting or thoughtful.