How to get more authentic and genuine Instagram followers
Instagram followers can be hard to come by, mainly because buying followers and using bots is not an option you should consider.
In 2022, businesses use Instagram to humanise their brand, display products and company culture, delight customers, and generate new business regularly.
But did you know that, on average, Instagram business accounts only receive a 1.46% increase in monthly followers? This makes getting more Instagram followers an arduous process.
You need real, authentic followers invested in your brand, whose beliefs are compatible with yours, and your solutions address their needs.
Let’s take a look at a few tactics that will assist you in gaining those real followers.
Have an Instagram marketing strategy
Having a large number of followers will not guarantee you a successful Instagram account. This is why increasing your following should be part of a more comprehensive strategy that ties to your business strategy and social marketing goals.
So consider why you want to gain more Instagram followers. Do you want to increase brand awareness? Keeping your Instagram account consistent can help you focus on these goals. It will assist you in telling a captivating brand story that will appeal to new profile visitors and help you create loyal followers.
Reels are your best friend
If you’re looking for a way to boost engagement and find real followers, Instagram Reels must be part of your Instagram marketing strategy.
Easily the most popular feature on Instagram at the moment, Reels are sharable, help you engage with your community, and reach new followers. Because Reels are short, engaging, and easy to consume, they’re a feature you can’t ignore. Plus, because Instagram is desperately trying to compete with TikTok, the powers that be are pushing Reels on the platform.
People must first find you on Instagram before you can even think of them becoming Instagram followers. On Instagram, only a tiny portion of the text is searchable. The name and username fields contribute to search results, so it’s a good idea to make it the same as your other social media handles, making it easier for people to locate you. Use your brand name or version that people will likely type into a search engine for your company.
Pin the most engaging comments
One of Instagram’s lesser-known capabilities is the option to pin up to three comments for each post. Using pinned comments, you can extend your caption beyond the restricted 2,200 characters by continuing the story in the comments, allowing more in-depth stories to be told. You can also pin your favourite user comments, especially if they generate a lot of interaction and allows for more options for interaction and connection with followers.
Use the Instagram nametag
Your Instagram nametag is a scannable code that allows others to follow you on Instagram right away. The Instagram nametag is a simple and efficient way to promote your account on offline materials such as packing slips, signs, and product packaging. At networking events and conferences, your nametag is also a great way to gain new followers in real time without having to type out your handle; anyone you meet in person can scan your code to follow you.
Try to get on Instagram’s Explore page
Every month, half of all Instagram accounts visit Explore, so this is a significant opportunity for brands trying to get more Instagram followers. The Instagram Explore page has become more tailored to each user’s account, behaviour and preferences. Triggers that influence what appears on the Instagram Explore page include what users are currently following and liking, video content, highly visual Instagram Stories and sharing original content (not resharing content).
Engage with like-minded communities
Liking, commenting, and sharing content from other trustworthy community members is a great way to get more Instagram followers. When you like and comment on other people’s postings, they are notified and may visit your profile. Others will read your comments and look into your profile if they find it exciting or thoughtful. Avoid generic comments that appear to be bots.