How To// Write A Great Instagram Bio

Instagram is the best photo-sharing social media channel, with 1 billion monthly active users. But, having text in your bio to compliment your awesome photos is equally as important.

Because of the apps visual aesthetic and high engagement rate, Instagram is a valuable marketing tool that can deliver exceptional results to your brand.

To make sure you get the most from your Instagram account we have some tips and tricks to help your account look the best it can be.

Check out more Instagram resources here >>

Your Name

Firstly your name on Instagram needs to be your actual name. People need this authentication for your account – they need to see that you are the person that is actually running the account.

Don’t use different spellings or any odd words in this space as this is the only way people can search for your account.

**TIP** If you want to be coming up in the search results for a certain word like blogger, then blogger should be in your name.  For example, instead of just writing “John Smith” write “John Smith (Blogger)”. This way when people search for a blogger your page will come up.

Use Keywords

Using keywords will not help with the search side of Instagram but it will make your profile look better. Using them will help users understand what it is that your account does.

Space It Out

If your bio is a couple of sentences long, make sure you space it out. There is nothing worse than to see a whole bunch of words muddled together when trying to describe your account – it looks unprofessional and lazy. If you provide the goods, make sure you look the goods as well!

Instagram Bio Emojis


Straight to the Point

If you keep your bio short, sharp and simple it gets your message across easy. People do not have time to read a big paragraph on Instagram – if you can capture your audience’s attention with one sentence explaining what it is your business does, then you will be able to keep them engaged and interested with your content.

Use Emojis

A picture can tell a thousand words, right? Finding the right emoji can save you valuable character space in an already limited area.

Instagram Emojis

Call to Action

Provide a short link to your website, app or another social media account so you will be able to keep people engaged and interested with your page.

The only text on Instagram where you can click on your link to take you to another page is your bio Use this important real estate and include a URL or a landing page for people to access; including this shows users that your business is credible.

Instagram Call to Action

Use branded hashtags to source user-generated content

Is your brand running any promotions with certain hashtags? Or does your brand always use a hashtag that resonates with your brand? If so, include a branded hashtag in your bio so other users can share their content associated with your brand.

Check out Jesica Olie’s account below, who started #LETSSTARTYOGA. The hashtag now has more than 200k tags on Instagram.

Instagram Hashtag in bio


With these tips, you are now ready to create an awesome Instagram bio that will encourage users to like, follow and engage with your brand. 

To learn more about how to optimise your Instagram account for greater reach and insights into the algorithm, sign up for our next Instagram Marketing masterclass in Perth.

The following two tabs change content below.
Tyson has recently graduated with a Bachelor's Degree in Business, majoring in Marketing, Advertising and Public Relations

Latest posts by Tyson Spensieri (see all)

1 Comment

  1. Please Clean Up Your Social Media – Bento Box Design Studio · February 10, 2020 Reply

    […] avoiding any profanity or inappropriate descriptions. Read more about writing your Instagram bio here.It’s no secret that in this modern age, we are sometimes judged based on our online presence […]


Your email address will not be published. Required fields are marked *