Reviews: use social media to bring in more reviews

Are you using customer testimonials to your advantage?

Reviews are an important part of any business, and social media offers so many options for bringing in more glowing testimonials.

If you aren’t using social media to get reviews, you’re missing out on the possibility to convert more visitors into subscribers and customers.

Including testimonials in your social media marketing strategy can help you stand out from the competition. Outside of social media, reviews are super important on Google.

While your social media content is likely to be compelling and valuable content, correctly using customer testimonials can give your visitors the confidence they need to convert into leads or paying customers.

Testimonials from happy customers are an invaluable marketing tool that will boost your brand’s credibility, naturally increase brand awareness and build trust between you and your target audience.

Here are some ways to collect and post client testimonials on social media to build social proof and promote your business as an authority in your industry.

Get reviews through customer surveys

Asking your clients to complete a customer satisfaction survey is one of the best ways to learn more about them. Instead of sending another email to their already filled inbox, you can use your Instagram to promote the survey. And to make it as simple as possible, you can include a link to the survey in your Instagram bio and convert visitors into survey participants. From the results, you can share the positive responses on social media.

Brand advocates

Take a look at your Instagram mentions and comments to find the users you know appreciate your products and already act as brand advocates by talking about your business positively for free.

They don’t have to have a large following, but reach out to them and ask if they would be willing to leave reviews on your website, feature a testimonial on their Instagram Story, or comment on a recent post that details the positive experiences they have had with your business.

Two-way communication

Interaction is at the heart of social media, and why it is essential to respond to everybody who leaves a comment, submits a review, or interacts with your business. Responding to your followers shows them that you care about what they have to say, and it increases the likelihood that they will comment on your posts in the future.

When it comes to customers submitting reviews, you can use social media to promote their favourable evaluations while also addressing any problems they may have constructively. When a new potential client visits your social media page and finds that your business connects with the satisfied and disgruntled, they know they’ve discovered an active company dedicated to serving its consumers in all situations.

Instagram Story Highlights

Save the customer testimonials you share in your stories to an Instagram highlights album to get extra mileage out of them. This can include screenshots of emails or comments made from customers or simply sharing user-generated content.

By creating Instagram highlights, it not only allows you to keep testimonial-related story information permanently to your bio where many new followers tend to visit, but it also makes it easy for followers to find it and engage.


Instagram influencers can motivate your consumers to share their ideas about your product because modern shoppers follow opinion leaders on the platform and trust their recommendations as much as real-life friends.

If you have the resources, you can send influencers your product, ask them to share their opinions with their followers, and encourage them to ask about your products. As followers have built a rapport with the influencer they’re following, they want to be heard and recognised, which gives them an incentive to comment.

Instagram Reels

Because people’s attention spans are shortening, it’s no surprise that current users prefer to watch short sharp videos like Instagram Reels. It not only keeps them interested and engaged, but it also allows you as marketers to integrate all necessary information in a short video message.

Video testimonials tend to be more authentic than text or images, and using Instagram Reels that feature reviews, is a new way to lead by example and encourage customers to share their own stories via this feature.

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