Understanding Facebook Advertising [MASTERCLASS]

Alex Hotel, 50 James Street Northbridge

Thursday 07th February 2019

Do you understand where your Facebook advertising budget is going? Are you tired of pressing the blue button and not getting results?

Facebook advertising is an extremely powerful medium… when used correctly. Let us show you how in our half day Facebook training course.

We will open your eyes to the possibilities within the platform and amaze you with the targeting that is available in Facebook. Once you understand how it all works, you will be able to achieve your objectives and gain an incredible ROI.

We welcome you on Thursday February 7th to the boardroom of the Alex Hotel for Social Media Perth’s masterclass “Understanding Facebook Advertising”.

Find out the essentials to make sure you can utilise Facebook ads for your business efficiently and strategically. The Masterclass will examine:

  • Developing a Strategy
  • Running a Campaign in Ads Manager
  • Understanding the Objectives
  • Demographic, Behaviour & Interest Targeting
  • Creating Custom & Lookalike Audiences
  • Setting a Budget and Schedule
  • Overview of Analytics & Key Metrics
  • Tips & Tricks



This is a beginner-intermediate level course, ideal if you’ve boosted a few posts or run a campaign or two and are ready to learn more.

This course is perfect for small business owners who want to get even more out of their Facebook business page, or marketing professionals looking brush up on their skills. If you’re quite experienced with Facebook marketing, this course discusses some new key statistics and some recent changes in the platform, so it will still be beneficial for those looking to update their knowledge.



We will give you insider knowledge and practical advice to grow your business through Facebook advertising and a bit of morning tea and networking on a rooftop terrace in the heart of Perth. Every attendee will also receive a resource packed 35+ page workbook.



Social media strategist, brand marketing specialist, public speaker, and coach Meg Coffey is uniquely positioned to provide a holistic range of services to individual businesses operating in niche industries. By combining research, in-depth experience, passion, and outcome-driven results, Meg creates business strategies that are individually tailored to her clients.

As a public speaker, Meg demystifies today’s fast-paced world of brand establishment, social media, marketing and PR to show how companies can take advantage of powerful digital tools to boost their bottom line through proven strategies and straight talking. Meg provides training that is informative, engaging and most importantly – useful.



“Everything – it was informative, engaging and Meg related it back to where we work and used great examples.”

“Relevant content, very detailed information to review after the session, excellent presenter.”

“The handouts were great to take away from the event to refer to at a later stage. Great to also hear how some people were using adverts in their various fields.”