Join us for the first ADMA Guru Breakfast of 2019 with Alicia Olson-Keating, Head of Audience Data & Insights at Australian Broadcasting Corporation (ABC)
We have two tickets to give away valued at $95 each for our February door prize!
Alicia will unpack the changes happening in the media industry from a technology and impact on media consumption perspective. This fun and lively presentation will delve into four key themed case studies demonstrating how the ABC are using machine learning to create a better understanding of their audiences and using key learnings to create meaningful and engaging relationships with their customers.
Date: Thursday 28 March
Time: 7 am for a 7.30am start, concludes 9 am
Venue: Frasers Kings Park
Address: 60 Fraser Ave, West Perth
The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. ADMA is also the ultimate authority and go-to resource for effective and creative data-driven marketing across all channels and platforms, providing insight, ideas and innovation for today’s marketing industry.
The largest marketing and advertising association in Australia, ADMA has over 350 corporate members including major financial institutions, telecommunications companies, energy providers, leading media companies, travel service companies, airlines, major charities, statutory corporations, educational institutions and specialist suppliers to the industry including advertising agencies, software and internet companies.