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There are a few different channels you can choose on Facebook to get your name out there; a personal profile, a business page or a group. Each option can successfully develop your brand online, but it is important to establish which one is best suited for you.

Facebook groups are a great way to promote your business and find new clients. They’re also one of the last bastions of ad-free real estate on Facebook (despite some testing by Facebook of ads within group feeds last year).