Did you know that Facebook live videos almost double in engagement compared to YouTube videos shared on the social platform?

Over the last two years, there has been a surge in the number of pages using Facebook’s Branded Content tool. Here's what you need to know about the policy.

Facebook groups are a great way to promote your business and find new clients. They’re also one of the last bastions of ad-free real estate on Facebook (despite some testing by Facebook of ads within group feeds last year).

Competitions on Facebook are a powerful tool, but failing to comply with the platform's guidelines is a quick way to derail your page and your promotion.

While Timeline competitions have their place, using a third party app to administer your next competition will set you up for long term success.

How do you approach Facebook haters? What have you found to be the best method of dealing with negative comments and attacks on social media?

Analytics. One of the most important pillars of social media. Do you understand what all the metrics mean?