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What exactly are “buyer personas”?

The perfect customer exists … in your mind.

What exactly are “buyer personas”? 

To put it simply, buyer personas are fictional representations of your perfect customers, developed through interviews, market research, and surveys. Buyer personas are a great way for your business to understand who might be interested in your products and how to actually market to them.   

Here are three steps to help you start creating your own buyer personas »

Choose an image for your first persona and give them a name. 

There’s no need to get carried away when you’re getting started.

Creating effective buyer personas requires detail, and the small ones are important. 

Next, let’s focus on filling out a few basic details. 

Think about your persona’s age, background information, profession, and income bracket.

Is your perfect customer a busy parent with a full-time job in HR, or a university student working as a casual? 

Ask yourself what your buyer persona’s goals and challenges are. 

Ask yourself how your business can help them achieve those goals and overcome their challenges. 

How can what you have to offer make your buyer persona’s life easier? 

Follow these tips and you’ll be well on your way to better understanding your audience.

LET’S GO A LITTLE DEEPER

Before you can truly understand your customers, you have to get to know them first. If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer profile. Download our Guide to Building Customer Personas and you’ll be creating your ideal customer profile in no time.

Guide to Customer Personas

Before you can truly understand your customers, you have to get to know them first. If you want to get the most out of your marketing strategy, it’s crucial that you spend some time and create your ideal customer profile.

Download our Guide to Building Customer Personas and you’ll be creating your ideal customer profile in no time.

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