Founder Profile: Meg Coffey

SMPerth // 01st June 2013

Name: Meg Coffey
SMPerth Co-Founder
Job Description: Digital Marketing Strategist
Twitter: @texanmeg and @coffey_tea

A Few Words: Coffey & Tea, Managing Director and WA’s happiest Texstralian, Meg Coffey, is not only renowned as one of Perth’s leading marketing managers, but is also the state’s ‘digital darling’.

A dynamo media commentator and public speaker, Meg is well and truly leading the charge in all things social media marketing in WA.

Of course her penchant and skill for ‘social’ is evident in her award-winning client work but also in her passion project: #SMPerth: Social Media Perth, the city’s ‘go to source for the latest news in the digital space and a community for those to learn and share.’

“The reality is social media isn’t going anywhere, and digital marketing absolutely must be a feature of every business’s marketing strategy today.

“It is all about making sure Perth is up there with the rest of the world by building and maintaining a healthy digital business culture in our state.”

A testament to her social media nouse, ‘Texan Meg’ also holds a regular fortnightly spot on 6PR with Tony McManus talking the latest and greatest trends and developments in the digital world.

“I love to help local businesses embrace digital and reach their potential the ‘Texan Way’: big, bold and with passion.”

With Meg at the marketing helm, venues she has worked with have won numerous awards and accolades, including AHA Awards for Excellence Best Marketed Tavern, a place in Gourmet Traveller magazine’s guide to Australia’s best wine lists and 2013 Hottest Hotel in Oceania. The Terrace Hotel also won Hotel Social Media Awards Best Integrated Digital Campaign for Meg’s innovative #SocMedSleepover, inviting 17 guests to experience the hotel first hand and document it on various social channels.

Although her heart belongs to the hospitality and tourism sector, Meg’s experience spans a broad selection of industries and applications.

Meg has been asked to judge submissions for numerous programs including the Perth Airport WA Tourism Awards and Property Council of Australia Retail Awards. In early 2016 she completed a Certificate IV in Training and Assessment, a testament to her commitment to professional development. Meg has also served as a Leederville Connect Committee Member and WA State Advisory Councilor for the Australian Marketing Institute (AMI WA SAC).

Meg was shortlisted in the 2014 WAToday Entrepreneur & Innovator Awards for the Curtin Growth Entrepreneur Award. She was voted one of Perth’s 100 Most Influential in the Nifnex Awards. She was also a finalist for both Coffey & Tea and Social Media Perth in the 23rd Belmont & Western Australian Small Business Awards 2016.