Founder Profile: Meg Coffey

Name: Meg Coffey
SMPerth Founder
Job Description: Digital Marketing Strategist
Twitter: @texanmeg and @coffey_tea

A Few Words: Originally from Texas and now proudly Australian, the “Texstralian” is all about hard work, calculated risks and has a great ‘gift of the gab’.

Meg is Western Australia’s leading and most sought-after social media educator and public speaker. She is a dynamic media commentator and founder of Perth’s largest social media community and “knowledge economy”, Social Media Perth (#SMPerth).  Meg keeps her finger on the pulse of the industry with award-winning client work as Managing Director of her consultancy, Coffey & Tea. She is also the founder of Australia’s largest social media and digital marketing conference State of Social.

Meg is a go-to source for media outlets and regularly appears as an industry expert on 6PR radio and Channel 7 news. Meg has recently been seen on The Today Show, Sunrise, Today Tonight, and radio stations across Australia.

Meg says “The reality is digital isn’t going anywhere – it has to be a feature of every business’s marketing strategy today. My job is to take the fear of social away and replace it will a sense of confidence and excitement about how technology can work for us today, and well into the future.”

Meg regularly contributes to the digital marketing community, with several engagements as a speaker, lecturer, and panellist and judged several industry awards. In 2017 Meg was named as one of Australia’s Top 50 Small Business Leaders.

While Meg is a hospitality and tourism sector specialist, her skill and understanding of “social” translates to any application, and she leads the charge for digital empowerment across Australia.