Founder Profile: Meg Coffey

Name: Meg Coffey
SMPerth Founder
Job Description: Digital Marketing Strategist
Twitter: @texanmeg and @coffey_tea

A Few Words: Meg is Western Australia’s leading and most sought-after social media educator and public speaker. She is a dynamic media commentator and founder of Perth’s largest social media community and “knowledge economy”, Social Media Perth (#SMPerth).  Meg keeps her finger on the pulse of the industry with award-winning client work as Managing Director of her consultancy, Coffey & Tea. She is the founder of Australia’s largest social media and digital marketing conference State of Social.

A hospitality and tourism sector specialist, Meg’s skill and understanding of all things “social” translates to her leading the charge for digital empowerment in Western Australia.

“The reality is digital isn’t going anywhere, and it absolutely must be a feature of every business’s marketing strategy today.”

“It is all about making sure Perth is up there with the rest of the world by building and maintaining a healthy digital business culture in our state.”

Meg’s natural acumen for communication was an organic transition into her public speaking roles and leading training programs.

A testament to her talent, Meg is an in-demand speaker at national and international workshops, seminars, and conventions.

“I love to help local businesses embrace digital and reach their potential the ‘Texan Way’: big, bold and with passion.”

Meg features as an industry judge for numerous programs such as the Perth Airport WA Tourism Awards, Australian Web Industry Awards and Property Council of Australia Retail Awards. In early 2016 Meg completed a Certificate IV in Training and Assessment, a testament to her commitment to professional development. Meg has also served as a Leederville Connect Committee Member and WA State Advisory Councillor for the Australian Marketing Institute (AMI WA SAC).

Meg was shortlisted in the 2014 WAToday Entrepreneur & Innovator Awards for the Curtin Growth Entrepreneur Award. She was voted one of Perth’s 100 Most Influential in the Nifnex Awards. Meg was a finalist for both Coffey & Tea and Social Media Perth in the 23rd Belmont & Western Australian Small Business Awards in 2016. The recognition continues and in 2017 Meg was named Inside Business’s Top 50 Small Business Leaders and provided media commentary to ABC during the WA State Election.

Meg is a go-to source for media outlets and regularly appears as an industry expert on 6PR radio and Channel 9 news. Meg has recently been seen on The Today Show, Today Tonight, and radio stations across Australia.