Tools to help find Influencers in 2020

Have you ever thought about where you might have first seen the product that you purchased?

Did you purchase something because a person you admire was sharing their experience about a product or service?

Guilty as charged! Because why wouldn’t you trust the advice and feedback of someone you admire?

The world of influencers has been on the upward trend and we saw a growth of almost 50% in influencer marketing in 2019. Partnering with the right influencers for your brand has seen many benefits in improving brand awareness, increasing sales, content credibility and the list goes on.

So needless to say, it’s important to do your research on influencers to get the best return on investing in influencer marketing  and spotting fake influencers  (because they are out there).

Finding Instagram influencers that align with your brand

There are so many influencers out there that it can be overwhelming to know who would be a good fit and it’s important to highlight that in today’s world of Instagram, the number of followers a profile has does not necessarily equate to a successful influencer because what do numbers mean when the influencer does not regularly engage with their audience?

Influencers that work within a niche market and have built trust and credibility with their audience are more likely to be successful in engagement.

Luckily there are apps and websites that can help with analysing influencers and their performance and they can even break down the niche markets that they are connecting with.

Below is a quick summary of platforms that provide value for subscription:


HyperAuditor ranks influencers based on their quality of followers and authentic engagement eliminating fake followers and likes. This website will be able to provide the following information:

  • Influencer’s current ranking based on custom filters
  • Their followers
  • The country of their audience
  • Percentage of authentic engagement
  • Main topics that they post about


Upfluence is a well rounded tool that not only has the capacity to analyse influencers with a full set of capabilities to help narrow your search but also has the ability to manage and streamline campaigns and can also:

  • Show statistics in real time
  • Offers a Chrome plugin
  • Is compatible with profiles on all major social media platforms (Instagram, Facebook, Youtube, Pinterest)
  • Campaign management
  • Team collaborations
  • Live capture which allows you to turn your own visitors & customers into ambassadors


Heepsy is an influencer search tool that provides insightful metrics to help with strategizing influencer marketing campaigns.

You can also narrow your search with this tool based on desired categorises and provide insights including:

  • Number of followers
  • Engagement rate
  • Likes per post


(Below) Some search options available on Influence to help you find the right influencers for your brand.

Influence provides more insights with the free version than Heebly.

Once you click on an account you can access:

  • Number of followers
  • Engagement rate
  • Price of posts
  • Other platforms to find influencer
  • Previous Instagram posts promoting businesses

So there you have it, the tools we use to help find influencers and sort through the real from the riff raff. What tools do you use? Tell us in the comments.

Want to know more? Check out our webinar Working with Influencers.

Louisa is from Copenhagen, Denmark and graduated from the University of Manchester, UK. She is currently working in the tourism and hospitality sector in Perth as an Events and Marketing Manager. Louisa contributes towards Coffey & Tea's social media platforms and to Social Media Perth.