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Guide to Emoji for Social Media Marketers

Tyson Spensieri // 11th August 2018

As a social media marketer you should be posting relevant and intriguing content for your target audience to engage with.

An emoji is a small image that users can select on their keyboard to represent a specific word or phrase.

Emojis can help lighten the mood and gives a personal touch to a post. Using them can help boost engagement levels and interactions between you and your audience.

By using Emojis on Facebook your post can increase likes by 57% and comments by 33%. Instead of just randomly putting them into your posts you will need to know exactly what you are doing with them and how to use them correctly.  There are 2666 Emojis at the current time!

What Are Emojis And Where Do They Come From?

The first emoji was created in 1999 in Japan by artist Shigetaka Kurita. He was on the development team for i-Mode which was an early internet platform for DOCOMO, one of Japans mobile carriers. Kurita wanted to find a way to write to someone without using text.

He sketched a 12×12 pixel image that could be selected on a keyboard within i-Mode. From there he created the original 176 emojis which are now on display in the Museum of Modern Art in New York.

In 2010 Unicode took over as the developers of the Emojis and started to create hundreds more of them. These were the first edition of emojis on the iPhone. These days The Unicode Consortium decides which emojis get released and created. They are a team that decides on the best emojis to release based on which ones that will be popular, useful and receive the most attention.

Understand What Each Emoji Represents

Using emojis just for the sake putting them in a post can be detrimental to your brand. Understand what each emoji means and you will please your audience with ease. You ultimately want to position your page in a manner which people respect and enjoy what you post. The emoji below could mean different things to different people. Make sure you are clear with what you are trying to get across.

Time And Place

If you are talking about a serious matter through your posts, it is probably not to wise to use Emojis. They are generally used for a comedic purpose or to add some colour at the end of a post.

A lot can get lost in the message that you share and some people might take it the wrong way even though you did not intend it to be read like that.

 

Factor In Your Target Audience

One important factor to consider is, the demographics of your target audience and if they use emojis themselves or not. There is no point posting a lot of emojis to people who will not understand the alternative meanings or use them themselves.

You will need to do your research and find out if your followers understand them or not. Use them on some posts but then not on others and see what works for you. You can then use this information on future marketing campaigns.

Use Emojis As A Selling Tool

Domino’s “Easy Order” campaign uses this technique perfectly. You would have had to set up a Twitter account and link it to your Domino’s account. Create your favourite pizza order through your Domino’s account and then you had to tweet an emoji of a pizza.

You will then get a text from Dominoes and your pizza will soon arrive to your door. Incorporating emojis as a sales tool will boost the engagement levels of your account and it allows consumers to have some fun as well.

This was a clever idea from Domino’s marketing team as consumers would then market their brand to their Twitter feed whilst also making the ordering process quick, simple and easy.

Whats Next?

So whats going to be next in the development for the emojis? It has been announced by The Unicode Consortium, that redhead emojis will be arriving soon! It definitely took a lot longer than it was expected but it was announced that 157 new emojis (including these redhead emojis) will be joining the keyboard over the next couple of months.

 

After this software update is released, it will take the total amount of emojis you can select up to 2823. This is incredible to think how far these small, little images have come from since being created in in Japan in 1999.

They have definitely risen in popularity in recent years and it looks like they will only grow as the years go on.

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Tyson has recently graduated with a Bachelor's Degree in Business, majoring in Marketing, Advertising and Public Relations

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