It has been in all over the news – the Aussie Government slammed for using social influencers for a health campaign. Was it wrong? Parts of it, yes.
Under the Influence
Influencer marketing is a top contender in 2018 for marketers, and it is no surprise as 49% of consumers now rely on influencer recommendation – a statistic that is significant enough and quickly growing.
We are excited to announce State of Social’s first keynote speaker, TRIBE’s Chief Revenue Officer, Nick Randall.
“I take selfies with animals” might just be the best job title out there… we were thrilled to have Allan Dixon join us.
An update to the Australian Association of National Advertisers (AANA) best practice guide is altering the way advertisers and marketers engage with influencers.