Why is a solid content strategy so important?
The heart of social media is content. Without quality content, social media has little appeal. A content strategy audit helps you to deliver more content of value to your followers.
It’s paramount that brands and businesses understand what type(s) of content they should provide to their customers to achieve the reach and engagement they’re looking for.
There are three main reasons people use social media:
- To be informed
- To be entertained
- To be connected
To have access to our free Social Media Content Strategy Audit all you need to do is enter your email and click ‘DOWNLOAD’.
What is a Content Strategy Audit?
A content strategy audit is an analysis of the content you are posting to your social media channels.
An audit lets you know if your content is engaging your audience, if it’s aligned with your business goals, and if you’re delivering a consistent style and voice to your followers.
Why do I need to complete a Content Strategy Audit?
To decide which type of content you want to produce, you need to have a solid understanding of your audience. You want to identify which type of content resonates the most with your audience and offers your audience the most value.
In this way, your audience is more likely to interact with you on that piece of content. Before you jump into content creation, you’ll need to first understand what type of content resonates the most with your audience and on which social media channels.
This requires you to conduct a “content audit.”
How often should I complete this audit?
There is no answer set in stone regarding how often you should complete a content audit. We would suggest monthly if you are very active across your social media channels.
It’s also okay to do an audit every 3 months. Once you do your first social media content audit you will have a better understanding about how often you should complete an audit.
So, what are you waiting for? Download your free audit and improve your digital marketing game!