Social media is a highly effective way for a brand to demonstrate how its values extend beyond the website’s About Us page, or a few lines of artisanal calligraphy hanging on the wall of the office lunchroom.

We're constantly told that the Holy Grail is increased engagement. That would be fine if we could agree on what engagement actually is – and why it matters.

Much of what we do in social media hinges on the assumption that I can’t be held liable for something you post. Obvious, right?

Twitter has rolled out a new feature allowing users to specify who can reply to each of their tweets. Does it change anything for marketers?

It's worth considering how much the lockdown will have impacted the customers and online audiences your content and social media activities hope to reach.

For many, the brand and the person are often one and the same – especially in social media. Each network can reveal different aspects of a personal brand.

Fans and Twitter users in general were surprised to see Disney declaring it would effectively retain the right to use any and all tweets that used the #Maythe4th hashtag – a hashtag Disney didn’t even create.

Your intention to send an email may be perfectly benign. But it’s important you test your comms plan to avoid becoming yet another spreader of this irritating marketing disease.