Businesses of all shapes and sizes need to take social media moderation more seriously. But that doesn’t mean you need to be merciless with the ban button.

Facebook appears to be testing a new feature - an unread posts icon.

By understanding user-intent you can leverage the power of long-tail search terms to increase user experience, satisfaction and conversions.

Businesses don’t sell to businesses. Businesses don’t even talk to businesses. Here are a few tips to avoid falling into the trap of boring B2B marketing.

Customizing your Instagram Story Highlights Cover is a piece of virtual cake! Here’s the how-to for creating a thumb-stopping, on-brand highlights album.

The world has changed. And that means marketing images need to tell a different visual story to avoid looking out of place.

The value of a social media influencer is always in question especially concerning what the right price of investment on an influencer and what is the ROI is.

So you’ve got a dog. A cute dog. A dog with potential. A dog with Instagram-famous potential. But where to start?

When so much of marketing is digital, a marketer who doesn’t know even a little code is like a magazine editor who lacks basic grammar.

Social media is a highly effective way for a brand to demonstrate how its values extend beyond the website’s About Us page, or a few lines of artisanal calligraphy hanging on the wall of the office lunchroom.