A Few Words:Â With a background focused on data-driven and digital marketing, Bonfire’s award-winning Head of Marketing, Rene LeMerle, has been immersed in the digital landscape since 1997, and is passionate about helping companies embrace digital marketing and innovative technologies to evolve their business. His remit includes Bonfire’s brand management, strategic planning and execution of the agencyâ€™s marketing activities. Heâ€™s also a key driver of digital innovation across the company and the offerings it delivers to its clients.
Rene is also heavily focused on contributing to the marketing community, with several engagements as a committee member, speaker, lecturer, panellist and contributing writer for industry publications. He’s also been selected to judge several industry awards and was awarded CMO of the Year WA by the AMI for the second consecutive year.