How much should I charge to run Facebook ads?

Deciding what to charge to run Facebook ads is a difficult and important decision. 

Knowing how much you should charge to run Facebook ads can be a difficult task. Charge too much and you might set expectations too high. Charge too little and you might sell yourself short.   

If you run Facebook Ads for clients, you’ve probably asked yourself the question: how much should I charge clients to run Facebook advertising campaigns? Fortunately, you’re not alone.   

Are you wondering if you are charging appropriately?  Or maybe you are thinking about offering Facebook Ads Management and are wondering about how to structure your services.

It’s important to remember that you need to be able to show the value you’re providing, and creating a social media report is a great way to do so.

In this blog post, we’ll run you through a few of the most-common pricing structures, how much you might make running Facebook ads, and how to establish your services.  

Facebook Ads Pricing Models

When it comes to Facebook ads management services, there are four main pricing models: 

Flat fee

This is typically only used for campaigns with a very specific time frame in mind. A flat fee is your best bet for one-time gigs. 

Ad spend percentage

If you manage to find a client with a bigger budget, you should consider charging a percentage of their ad spend as your fee. Depending on your level of experience, you can expect to charge between 10-20% of your client’s monthly ad budget. 


You’ve probably heard the term “retainer” on a bunch of TV shows about fancy lawyers who drink scotch for breakfast, but what does it actually mean? Typically, a retainer means that a client pays you in advance for work to be done at a later date. Think of it as an ongoing flat fee. Retainer pricing models are great, but they’re relatively uncommon for people just starting out. 

Hourly rate 

This one’s pretty straightforward. You charge a set hourly rate and bill your client for the hours you work. Just make sure you accurately track how much you’re working and set yourself realistic expectations. 

So, which pricing model do you choose. Well, it really all comes down to your level of experience, how much work you think you can take on, and what your clients are willing to pay. 

Whatever route you choose to take, make sure you’re upfront and transparent with your clients. Don’t forget to get agreements in writing. Handshakes are great, but you need to make sure you’re protected and guaranteed to get paid.  

What services do you offer?

We aren’t talking about what skills you have or what you can do on Facebook. We’re talking about what you need to offer specific clients. 

No two clients are the same. Every client you have will have different needs, expectations, and existing skills.

Before you can decide how much you should charge for Facebook ads, you need to know just how much work you have in front of you. Before you set a price for your services, consider the following: 

  1. Will you need to set up a Facebook pixel?
  2. Do they have existing audiences? Have they been tested?
  3. Does the client have existing conversion tracking established?
  4. How many custom audiences do you need to make?
  5. What does their website look like? 
  6. Will you need to help them with landing pages?
  7. Have they done any research? Do they know their target audience?

Before making a commitment, get to know your client, their business, and their needs. Treat it like a first date. You need to find out as much information as possible, so you’re able to set realistic expectations and prices.

Once you have this information, it’s time to consider your workload. When considering your workload and how much to charge, spend some time thinking about how long the following will take you:

  • Content creation
  • Research 
  • Ad creation 
  • Copywriting 
  • Ad monitoring 
  • Client approval 
  • Communication and edits 
  • Ad upload times 

Getting Started as a Facebook Ads Manager

If you’re thinking of setting yourself up to help businesses run their Facebook ads, it’s pretty likely you’ll be targeting small businesses. Why? Well, because most businesses will have dedicated teams responsible for running all their social pages. 

Small businesses, however, are often time-poor. That’s where you come in. The reason Facebook ads managers are in high demand is because small businesses need to spend time focusing on their businesses.

Many businesses make the mistake of thinking about their social media marketing as an afterthought, something that will take can of itself, often opting for a set-and-forget approach. Successful Facebook ads, however, take dedication, time and commitment. 

How much can you earn running Facebook ads?

Your earning potential for running Facebook ads depends on a number of factors, including: 

  1. Your level of experience.
  2. Your availability.
  3. Your clients’ budgets. 
  4. The type of work you’re being asked to do.
  5. Where in the world you’re working. 

Unless you’re an established and well-respected social media professional, a huge factor in what you’re able to charge clients is going to be your experience and your ability to show your experience to clients.  

Before any client will take you on, they’re going to want to see what you’ve done and know what you can do to help them. If you’re just starting out, don’t set your fee too high. 

Another important factor to keep in mind, regarding your earning potential, is your skillset. Can you offer your clients an all-inclusive package, meaning you do content creation, copywriting, ad creation, and more? The more skills you have, the more in demand you will be and the more you can charge. 

Need to know more when it comes to Facebook ads? Check out our Facebook & Instagram Advertising on-demand course.