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Trying too hard when your brand doesn’t need it, could easily backfire. Stay authentic to your brand and be sure to check out our glossary of "cool" terms.

Branding is essentially a set of elements people grow familiar with. Does your logo, typography, tone, mission etc. link back to your core branding idea?

User experience (UX) is an amazing tool that creates insights to reach new markets. But how can designers, creators and developers find the right balance?