Instagram Live video gives brands an exciting new way to create an organic connection with their customers by delivering fast, immersive and fun content.

Bringing the idea of genre into marketing does two things. It gives marketers a whole host of new conventions, visual language and vocabulary to speak to a customer’s world view.

There are a few different channels you can choose on Facebook to get your name out there; a personal profile, a business page or a group. Each option can successfully develop your brand online, but it is important to establish which one is best suited for you.

There’s an art to leveraging a viral moment in social media. Here’s why Ocean Spray got it right.

If you’ve been searching for the best social media and marketing books to sit down and read this summer, we’ve got you covered.

There’s no denying TikTok’s meteoric rise to social media prominence. And that’s why it’s so crucial for brands and businesses to understand TikTok Pro analytics.

Should we all be clambering to only use Facebook’s native scheduling tool or are 3rd party tools just as effective when it comes to Facebook publishing?

How do SEO and social media work together? Well, it is all about having a holistic digital strategy.

Social media shorthand is amazing, extensive and at time wholly overwhelming. Here's our top list of social media acronyms to keep you ahead of the game!

The general public is increasingly cynical and suspicious of how technology – particularly social media – captures and uses personal data.