The digital landscape is ever-evolving, and if there's one thing that's clear, it's that video is not just a trend – it's the future.

In the realm of social media, short-form video content has emerged as a dominant force, captivating audiences with its quick, engaging, and easily digestible format.

For brands looking to harness the power of video content, the question of whether to create long-form or short-form videos is a complex one.

Repurposing video content across platforms is an excellent way to get the most out of each piece of video content you create. 

The time is now to start creating video for your social media platforms, but it is important to use the correct music for your content and comply with all licenses.

In the ages of TikTok, Instagram Reels, and YouTube Shorts, video editing apps are essential tools for digital marketers.